Network marketing is a technology to promote websites or products through major channels, and it is a very knowledgeable and valuable Internet core technology. Let's talk about the core technology of network marketing-SEO website optimization.

SEO, in terms of professional answers, is to rank search engines, that is, to make websites more in line with the algorithmic rules of search engines. That is, some operational things.

SEO, in short, is that we enter a word we are looking for in Baidu. For example, if we are from Changsha and want to decorate, we will search in Baidu, Changsha Decoration Company or Changsha Decoration Company. And seo is to put Changsha decoration or Changsha decoration company in the front position of search engine as much as possible through technical means, so as to get more traffic and achieve a goal of profit.

Then, now more seo has been biased towards doing user experience, not just doing technical things.

In other words, to put it bluntly, seo is to do what users like, so that when users search for what they want, we can provide everything and then hand it over to the search engine. As long as the search engine thinks this is what users want, then this website will rank first.

One? What kind of person you study SEO with determines what kind of person you become.

If we learn from the weak, we will become weak, and if we learn from the strong, we will become strong. So what kind of people you mix with determines your direction in this industry. There is such a person who has been sharing the systematic knowledge and problem-solving thinking of SEO on the Internet every night since 2007. It has been nine years now. Under his training, a large number of excellent SEO executives and entrepreneurs were born. Do you want to learn from him? This is not a problem. You only need to pay time, and you don't need to attend his class. If you want to listen, you can join this group. First it's 264, then the last few are 783, and the last few are 602. If you combine them in order, you can find our idol and let you know what the SEO course is.

Two? If you don't study, your SEO will be useless

The gap between people lies not in IQ, but in thinking and learning. Many small partners who do SEO have to say that they are similar to waste. Although my words are ugly, they are not rough. Tell me, what are many SEO people doing now? Around the chain, around the assembly, holding an outdated method, playing happily every day, a new person came and passed this set on to others. The new person can only believe that he is obedient, deceiving himself and others. If you plan to play SEO like this, you might as well go home early to support the elderly. SEO is not like this, you can only blame it. Now many people who do SEO are either lazy or lazy.

Earlier, based on the invincible principle of "content is king, external chain is king", what SEO people like to do most is to use all means to send content as external chain. Now many people who have studied SEO for many years are still doing this kind of thing. You are really behind the times. If you don't know what SEO can do besides posting content, then you really need to re-understand the SEO industry. "

SEO is a highly competitive and mixed industry. The reason for this is the following：

1. The entry threshold is low, and anyone can master some basic operations through training.

2. Search engine algorithms are updated quickly, and SEO concepts and technologies are updated almost every few years.

3. Various industries don't pay attention to SEO, don't understand the significance of website operation, and many bosses have changed careers.

4.SEO can be divided into replicable optimization and non-replicable optimization. The former is easy to learn, while the latter needs long-term practice and accumulation.

Ranking should not be an end, but a result. In other words, the right or wrong of writing content and sending external links depends on your attitude towards external links and content. If you try to use loopholes to get rankings, it's opportunistic.

The way will be punished by search engines. If you wholeheartedly help the search engine, it will be moved by your efforts and give you the ranking and weight you deserve.

What's wrong with the search engine? It is the user's problem.

The main function of search engine is to solve the problem of information, if you can help it solve this problem.

First, you can get a ranking. Second, you can get the user's traffic. Finally, this is an opportunity to guide users to transform.

SEO is not optimized for optimization. You should remember that "search engine algorithms are ever-changing, and the user experience is never out of date". So the answer to this question is natural, SEO comes from life and is higher than life!

This is also internet plus's time. If you want to move your business online, you need a carrier to display your products, or build a website platform, or an online shop, because only in this way can you make a difference.

People are looking for you, in fact, it is easy to make a website and apply for an online shop. The hardest thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If you want to get traffic from the website, you can't do without SEO optimization.

Technology is the technology to master the whole Internet traffic portal, and it is also a sharp weapon for our traditional enterprises to open up Internet channels. Therefore, if we want to play around internet plus, we must learn SEO.

Third, the core of SEO is Internet thinking.

The first connotation of "SEO" is "Internet thinking+". The first step for traditional enterprises to integrate into "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? exist

In the long-term development of internet business model, many internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking. interconnection

Network thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for offline operation of traditional enterprises. "internet plus" requires traditional enterprises to understand Internet thinking first, and then combine with reality.

Explore new business models.

Typical Internet thinking includes Lei Jun's seven-character formula of "concentration, extreme, reputation and quickness", as well as other Internet thinking such as ecological thinking, platform thinking, free thinking and cross-border thinking. It is these rich interconnections.

Network thinking constitutes a wide variety of Internet business models. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. But Internet thinking is not everything. At present, there are many so-called diaosi.

Internet thinking, such as diaosi, fans and iteration, is based on product operation, commercial marketing and user service, and is not the concrete embodiment of business model.

In view of some misunderstandings about internet thinking recently, let me talk about my views.

1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode.

2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.

3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It is a bit sad that many people misappropriate Internet thinking without a deep understanding.

4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock pancake fruit was vomited by most people, a large number of people used internet thinking to package it.

Clothing, TV, steamed stuffed bun, bathroom, home, etc. Some people even want to transform a brothel with Internet thinking! On the other hand, using Internet to think about marketing itself is to gain attention and attention.

And traffic thinking itself is an Internet thinking. So, how do you understand Internet thinking? It is still the nine kinds of thinking in Nine Swords, which I summarized before, including: user thinking, simple thinking and extreme thinking.

Dimension, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking, cross-border thinking.

Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.

The real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as all the value chain links of R&D, production and marketing. The "value chain" of traditional commerce has been transformed into the "value ring" of the Internet age.

The "value circle" is user-centered, the strategy formulation and business model design should be user-centered, and the business development should be user-centered.

Both organizational design and corporate culture construction should be user-centered. The strategic layer, business layer and organization layer are all designed around the needs of end users and user experience. This is the "value ring" mode in the Internet era.

Among them, at the business level, the connection between the client and the supply chain will form a closed loop, which will continuously realize the dynamic transfer of value. Users will feed back the demand to R&D and production, and R&D and production will form products or services and then transfer.

At the sales end, the sales end forms a secondary cycle by contacting users. This "value ring" mode transformed from Internet thinking will have a far-reaching impact on traditional business ecology and business theory. "value circle" requirement

We must constantly pay attention to users' needs, listen to users' feedback and be able to respond in real time, which is the basis for enterprises to establish business models in the future.

So, how is Internet thinking distributed in this "value circle"?

First, the strategic level.

Main proposition: How to define industrial orientation? How to make a strategy? How to design a business model?

Typical thinking: user thinking, platform thinking and cross-border thinking.

Second, the business layer.

(1) Back end: product development and supply chain.

Main proposition: how to do business planning? How to do brand positioning and product design?

Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking.

Front-end: brand and product marketing

Main proposition: how to do brand communication and enterprise management? How to make business decisions?

User thinking, traffic thinking, social thinking, big data thinking

Third, the organizational layer.

Main proposition: How to design organizational structure and business process? How to build organizational culture? How to design the assessment mechanism?

Typical thinking: user thinking, social thinking, platform thinking and cross-border thinking.

Fourth, give it to friends who inspect the industry.

Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.

Our stress usually comes not from really heavy work, but from our lack of decompression ability. Lack of decompression ability is mostly due to distrust of others and boasting of perfectionism.

A distant plan that is not difficult to implement means that you don't want to implement it. There will be many tomorrows. People always like to say "I want to …", but they never put it into action. It seems that they think they have the ability to live forever and have an infinite future.

I hear people in their twenties and thirties say everywhere, "When I retire, I will ..." The word "I will" may be followed by buying a field, learning painting, learning pottery, practicing calligraphy, or taking a short trip ... According to my statistics, 80% is what he can do now by saving time spent on his mobile phone.

How to be an excellent SEO supervisor

1. Familiar with the whole operation process of SEO.

SEO operation process includes keyword competition degree analysis, competitor's in-site data analysis, Baidu Google and other search engines' inclusion, related fields, Google Link links, robots settings, title and keyword settings, label optimization, external chain construction and so on.

2. Keyword mining

You can use some keyword mining tools, such as word chasing, and you can also use Baidu index to analyze some target keywords and long tail keywords. It's best to make a thesaurus so that it can be replaced at any time later.

3. Make a detailed SEO optimization plan

Plans can include long-term plans, medium-term plans and short-term plans. When will the keywords be ranked in the front page or the top three, what needs to be done to complete this plan, and so on. It is best to use the form of table to facilitate management. When finished, tick the table to indicate that the task has been completed.

4. User demand analysis

User demand analysis can view Baidu statistical analysis, Baidu heat map analysis, pv, bounce rate, uv analysis, independent visitors, page stay time and so on.

5. Distribution of team functions

SEO team is generally composed of three or four people, some of whom are responsible for the construction of external chain, others are responsible for the construction of internal chain, and everyone works together to complete it.

6. Adjust the mentality of the team

When doing SEO optimization, the mentality becomes very important, because this work involves statistics and it takes a long time to gain something. Don't get upset, just make sure to finish it as planned every day.

Summary: SEO is not only technology, but also your way of thinking.