Current location - Education and Training Encyclopedia - Education and training - How to Cultivate Campus Announcers
How to Cultivate Campus Announcers
First of all, radio is transmitted by sound, while television is transmitted by sound and images. Broadcasting requires "full of sound and emotion" and "pleasing to the ear", while television requires "harmony between sound and picture" and "pleasing to the eye".

Second, the program is the main body of communication, with rich content and colorful program forms. Different program forms and different program styles will be different. For example, news programs are broadcast solemnly all over the world, and it is difficult to enter the expression range of "impromptu oral English", so "scripted broadcasting" appears; Talk shows, for example, are free to speak all over the world, and it is difficult to enter the expression range of "repeated scrutiny", so there is "no draft broadcast". Manuscript broadcasting and non-manuscript broadcasting complement each other, which will always support the basic position of audio language in mass media and continuously promote it to the aesthetic level.

Third, the broadcast of the manuscript should be icing on the cake. Whether it is a masterpiece of past dynasties or a class proposition composition, as long as it enters the broadcast creation, it should be fascinating and gain more than reading the written works yourself. Scriptless broadcasting should be able to make it clear. Whether it is a monologue on a topic of your choice or a live speech exchange, as long as you enter the broadcast creation, you must attract people to listen attentively, which is more attractive than daily interpersonal dialogue. In various programs, the two are often overlapping and inseparable.

Fourth, there are countless "points" from free conversation to strict broadcast reading. In this whole sequence, each point has achieved a form and realized a certain link of the program. No program is restricted by a certain mode, and other modes are not allowed to present and play a role. This is precisely the complexity and diversity of spoken language communication. Without it, it will be dry and gloomy, and the program will be monotonous and shallow.

Fifth, whether it is scripted broadcasting or non-scripted broadcasting, we must adhere to full preparation and never allow unprepared wars. Structure, theme, background, purpose, focus and tone must be the outline of preparation. With the outline, we can "straighten the outline" and "open our eyes to see the outline", which is an effort to "accumulate grass and set food". With long-term practice, you will get used to naturally forming thinking power and melting it into the subconscious. In front of the microphone and camera, you will "come right away" and "just come for the fight". So, don't underestimate these six steps. Only by perseverance can practice make perfect.

Six, the language style of broadcasting is nothing more than reading, reciting, explaining and talking. Each style has its own style, and the blending of the four presents a colorful situation, just like tricolor, which can be matched with countless colors, and so does audio language. Never treat audio language as a static thing or a fixed pattern that can be applied. In our language treasure house, the more we store, the more convenient it is to use.

Seventh, in all kinds of programs, due to the needs of content and form, the audio language will change accordingly. Don't think that "broadcasting" means "having a manuscript" and "hosting" means "having no manuscript". This is a metaphysical way of thinking. An isolated, static and one-sided understanding of things, although labor-saving, will cause distortion and failure, and it is often oneself who suffers. Some of the current "news" want to talk to reporters on the spot, and some want to talk to guests. This is "no draft"; Now some "hosts" have written scripts in advance and said them word by word during live broadcast (recording), while others broadcast and dub them completely according to the scripts ... Don't think that "broadcasting" means "reading" and "hosting" means "speaking". This is a form of thinking mode, which understands things subjectively, simply and superficially. Although worry-free, it will cause omissions, and others are often fooled. Nowadays, broadcasting is in the prosperous period of "language confluence", and the popularity of written language is close to that of spoken language, and spoken language is also working hard towards the literary talent of written language. "catchy", "easy to understand", "listening" and "tasteful" have become people's expectations. Beginners should not be confused by those "theories", indulge in one thing, indulge in a corner, and forget the "eighteen weapons" of audio language. Otherwise it's too late to regret it.

Eighth, whether it is "broadcasting" or "hosting", as a language art, of course, it should show "personality". However, the so-called "personality" is not the whole presentation of the stable psychological characteristics of the whole individual. Everyone has a personality, which is not fully presented in any occasion in daily life, let alone in limited radio and television programs! Besides, when we talk about individuality, we mainly mean "artistic individuality", because we are "creative subjects", and we should not only have individuality, but also gradually form a style. However, how this "personality" enters the artistic category is far from self-styled, and it is a long-term process of tempering hunger. In specific programs, we always strengthen and beautify the part of ourselves that the program needs, and dilute and weaken the part of ourselves that the program doesn't need, instead of blindly "promoting ourselves" regardless of the program. Novices should never be confused by some "theories" and be eager to "show themselves". Stick to "personality display", forget the main function of mass communication "mouthpiece" and "upgrade" the big task. Otherwise it will sink very deep ~

The course of announcer's language expression skills is one of the compulsory professional basic courses for broadcasting majors, which we call "the foundation of broadcasting creation". In this main course, theoretically, it mainly solves the problems of the announcer's creative path, the analysis and understanding of the manuscript, the specific method of feeling the manuscript, the internal and external skills of language expression, the state in front of the microphone and so on. In practice, it is necessary to train the internal skills such as preparing manuscripts, unfolding scene reappearance, capturing the sense of object, and excavating internal language, and the external skills such as pause, stress, tone and rhythm, so that students can turn manuscripts into audio language with content, purpose, emotion and object, listen to (observe) the ears of the public and enter the hearts of the audience.

Any art has two aspects: content and form, and the content always has a certain form of expression to convey. In this "certain form of expression", there are skills. The level of skill will react to the content and make it show different artistic effects. Zhang Song, a professor in the Broadcasting Department of Beijing Broadcasting Institute, brilliantly pointed out in the book Reading aloud that there are two stages in the application of skills: one is the learning stage, which can be called the "deliberate carving" stage; The second is the proficiency stage, which can be called the' back to nature' stage. Without "deliberate carving", you can't "return to nature", because if you don't dare to carve, you will never master the skills and can only stay in the natural form and "nature" for a long time. This not only summarizes the process of mastering skills, but also points out the difference in creative significance between the two stages. Without learning, you can't enter creation. The ideal state of mastering skills should be "returning to simplicity" and "being clumsy is clever", that is to say, people don't know it; Deliberately carved, leaving no trace. Expressions such as flowing water, ups and downs, ups and downs of feelings, freely used, make the content of the article icing on the cake.