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Mumzworld, the leader of maternal and child e-commerce in the Middle East, started the social college model.
Mumzworld is a leading enterprise in the field of maternal and child e-commerce in the Middle East. Ataya and Leena Khalil jointly established the first and only regional e-commerce platform led by women on 20 1 1 * *. She ranked 37th in the 20021Forbes list of "outstanding women entrepreneurs" in the Middle East.

In 20 18, this Dubai-based company completed the round B financing of Gulf Islamic Investment Company (GII) of 20 million US dollars. The company has more than 2.5 million consumers. In 20 19, the company built a 66,000-square-foot warehouse in Dubai Industrial Park.

From June 20438 to October 2020 10, Mumzworld raised 20 million dollars of new capital, bringing its total capital to 50 million dollars. Mumzworld is one of the most invested e-commerce enterprises led by women in the Middle East, and is currently focusing on the regional expansion of North Africa.

Recently, Mumzworld announced the launch of a free bilingual learning platform for mothers. Mumz Academy was launched on March 24th, and live broadcast was provided on Instagram page. Several famous experts provide learning opportunities for mothers through seminars, training courses, group discussions, speeches, community activities and learning activities. It will also provide advice on parenting, lifestyle and diet to solve the problems raised by users.

Mona Ataya, founder and CEO of Mumzworld, said: "With the introduction of Mumz College, our goal is to create the largest mom community, making them feel that this is not only a transactional website, but also a part of an experiential website."

They hope to provide valuable resources for novice mothers and a platform for them to interact with other like-minded mothers and parenting experts.

From such a layout, it is also the founder's unique vision to introduce public domain traffic into private domain traffic, create his own sticky users, take social mode as the entry point of e-commerce, and then launch products and services in the later stage.