This kind of writing, whether it is a leaflet, an elevator advertisement, or a circle of friends or an official WeChat account, cannot attract the attention of parents and students.
So how should I write it?
Let me tell you a trick: the best copy is on your students and parents. You heard me right, students and parents have better copywriting than you!
You may be a little wronged. I am well aware of the advantages of training institutions and the characteristics of products. How to write about students and parents with a very general level of copywriting?
In fact, it is precisely because you know the advantages of the product too well that you solidify your thinking and blindly export the advantages, instead of thinking from the user's point of view, what problems this product can help them solve and what effects it brings.
The former is abstract and vague, while the latter is concrete and vivid.
So, before you write a promotional copy next time, you might as well interview ten students and parents you have served and listen to their gains after signing up for this course. They certainly won't say: teachers are strong and big brands are guaranteed. ...
On the contrary, my child didn't have a solid grasp of English grammar before. After your training class, the teacher used XXX to construct every grammar knowledge every time. Children understand it at once and can use it skillfully. After three months, the score increased by xxxx.
Look, isn't it much more vivid? I believe that there will be a steady stream of students in your institution to sign up for this writing.