Today's gift shops have various forms. On the surface, we can see corporate gift shops, small facade gift shops and shops with franchise characteristics all over the streets. The following is what I arranged for you for your reference. Welcome to read!

Article 1

Market background

More and more attention has been paid to birthday gifts, and gift monopoly came into being. A birthday gift development planning agency once conducted a survey on thousands of people in the birthday gift market. A person gives gifts 267 times a year, and the least is twice, with an average of 3.9 times. Among the gifts, the most expensive 1288 yuan and the cheapest 1 1 yuan, with an average of 35.6 yuan. According to the above data, the birthday gift market is calculated: the national population is 65.438+0.3 billion, the number of gifts per person is 3.9 times a year, and the gift amount per person is 35.6 yuan = the market capacity is 65.438+0.805 billion yuan. In addition, the main gift recipients are: business partners, lovers, children, parents, spouses, brothers and sisters, close colleagues and close friends.

The survey found that there are three kinds of gift-giving phenomena worthy of attention: first, it is very common for some enterprises to celebrate their employees' birthdays as an important means to improve their cohesion; Second, some business people use birthday gifts as family chips and play family cards in their business dealings; Third, in school, giving students birthdays has become a trend. These three phenomena have made the scope of birthday gifts go beyond the simple affection, friendship and love in the past, and the market has become broader. The business plan of opening a gift shop on 20 10 is in this case that a birthday gift shop specially designed around the birthday theme came into being. At present, many birthday gift shops have sprung up in the Pearl River Delta and other places, such as Happy 365, In the Mood for Love, and Maggie's gift. It is said that business is good. The person in charge of a brand birthday gift shop in Guangzhou revealed that consumers who come to the birthday gift shop will not care too much about the price, and the price of birthday products is not comparable. Investors can raise prices at will according to the local consumption level, so the average yield of birthday products is at least over 50%, and some are as high as 100% or even over 200%. For example, the price of daily life in different years is different, accompanied by elaborate unified packaging and exquisite accessories, as well as the introduction of world celebrities born on the same day of the month, and some can even sell for hundreds of yuan. Moreover, there is no difference between off-season and peak season, and people celebrate their birthdays every day. As long as the store is attractive enough, they can make a profit. The market for birthday products is so vast that it is no wonder that some foreign investors are flocking to it.

Cao Zuo Jian

The initial investment is about 40,000 yuan, and the storefront should be at least 10 square meter. It is understood that birthday gift stores can become flagship stores, mini stores and standard stores, but at present, such stores are in the market cultivation period. In order to reduce the risk, first of all, open a small shop and ask for directions. The small storefront is at least about 5 to 10 square meters, which is just enough for three or four customers. Business gifts doesn't have to be big and comprehensive, but we should choose the best-selling goods that other shopping malls can't buy, such as the Health Daily, which is small and profitable and sells well, which is conducive to the initial business. The initial investment is about 40 thousand yuan, which is mainly used for store rent, decoration and the first batch of goods. The decoration should be exquisite and warm to create a certain birthday atmosphere.

Entrepreneurial steps

Choose a store according to the positioning, and then make a purchase after planning. The location of small stores is limited, and the positioning needs to be accurate. For example, for birthday gifts mainly for students and young white-collar workers, it is necessary to choose the corner at the bottom of schools and business offices. However, the flow of people in these places is limited. If the products and services are more extensive, you can consider being in a busy commercial street, close to flower shops, cake shops and gift shops, or underground shopping malls and supermarkets. Just get a general business license. If food is involved, you must apply for a food hygiene license. The products purchased in the birthday gift shop should be specially designed according to the different needs of children, students, couples and the elderly. At the same time, it can also integrate birthday party planning, birthday blessing service, birthday flowers, birthday cakes and other services, while small shops can do what they can according to their own positioning. It is relatively difficult to buy birthday presents. At present, there are not many manufacturers specializing in planning and developing birthday gifts on the market. If you buy from other gift outlets in the market, you may confuse gifts with the same concept and fail to highlight their characteristics. To this end, investors should do a good job in system design and planning, make targeted purchases, or contact brand birthday gift shops in Beijing and other places to become franchisees. In this way, product design and procurement are settled.

the second

At present, the difficulties in opening a store are:

First, the choice of shops;

Two, before and after the official opening design shop name and shop decoration, display, recruitment, publicity and management methods.

Third, the choice of supply and product style; IV. Start-up capital * * * Well, I guess it would be good to be in the circle of10 ~ 200,000 * * *

First of all, the choice of shops. A lot with a large flow of people and developed economy is equivalent to giving us a ladder. Let's put it this way: the flow of people brings purchase quantity, and the purchase quantity brings capital flow! Let's see what the fundamental goal of opening a store is. Our aim is to gain profits and accumulate original funds! To do this, we must buy in large quantities, and what can bring purchase is passenger flow!

In addition, we must locate our customer base. Creative products have many associations. Imagine that such a large customer base belongs to the customer base before the age of 40 and is a well-educated customer base! Therefore, it is also a very good choice to find such a concentrated shop in a lot with large secondary traffic! There is an article called shop location making business circle map, which is like this:

1. Investigate local sporting goods stores and mark their locations on the map. Look at their site selection characteristics, such as the radius of the surrounding crowded areas, the total population, and the distance from other similar enterprises. And calculate their exclusive market radius, that is, the scope of the business circle.

Mark the places you like according to the map.

3. Draw your own business circle with compasses around the selected place according to the previously measured business circle radius.

4. Determine whether there are competitors in the business circle, weigh each other's strength, and then decide whether it is necessary to change positions.

5. Understand the population, demographic characteristics, purchasing power and other related information in the business circle to help you understand the customer base.

6. Draw a street or bus route that can walk to your store to find out whether customers can easily get there.

Looking at this map, we can see at a glance whether the address we chose is in the right business district. When choosing a store, we might as well learn from others, draw the business circle of our city, and try to find a good store as planned and purposefully as possible! Then there is a saying on the location of business, that is, it is not necessary to have a large flow of people to open a store, but you can also choose to find your ideal store in an area that has become a city. What echoes this is the Wankelong furniture market at the intersection of Jinhua Road and Chengbei Road. If the store is placed there, the overall feeling of grade has also improved! I estimate that the facade rent is affordable within 1 000 yuan. The location of high-rent shops and the flow of people are definitely high, which is in direct proportion. Personally, I think the investment in rent should be willing to spend money.

As far as I'm concerned, I'll start decorating as soon as the shop is confirmed. At the same time, I will go to Shanghai for a 15-day training and sign an agreement. At the same time, when decorating in Beijing, it is necessary to put up a notice outside the decoration door: The first birthday gift shop in Beijing is being renovated, and I apologize for the inconvenience. Please register your birthday and address at the lady outside during the renovation. We will give small gifts free of charge and promise you a 20% discount when you come to our store for the first time. Making friends with feelings is our business philosophy. * * * This move means attracting the attention of the public from the opening stage. After all, free small gifts are still attractive. In fact, after that, you only need to send a greeting card every year, but a few cents a year will make people remember our store. In addition, it can also give people the feeling that this store is a formal business. At this time, we can already make a leaflet and send it out. This won't be difficult, and the early advertising investment will definitely be willing. At the same time, I will promote it on various websites and platforms built by myself, and create a certain momentum before opening the store. This is the first step. If all goes well, the initial intention of this step is to accumulate other people's birthday information, which is the fundamental purpose of the first step.

Secondly, the problem of employees. Because I have to go to school, I can only take care of this shop when I am free on Saturday and Sunday. Need to hire someone. But in fact, this is a key issue. The quality of a marketer will greatly affect the operation of this store. My plan is to hire people first. I tend to hire a girl. Then I'll find a way to hire 1~2 college students for part-time jobs. Of course, before that, I will have in-depth communication with their employees and instill my ideas in them. I'll start doing this now. In terms of treatment, I think so. I mainly hire a girl to work five days a week. 800~ 1000 yuan/month. In addition, according to the sales commission, students from the other two part-time universities are recruited for university technical schools. Of course, I won't randomly choose * * * every week. The idea of substitution is that every time you come to 20 yuan, you will pay the sales commission on the same day. Hehe, there is an old saying: when you do things, you should be in harmony with the weather, people, geography and people. We must be patient and spend money to solve the important and necessary factors of success. In a word, if our big family can be consistent in Qi Xin, I am confident to run this store well, no matter how difficult or tiring it is, after all, this is the ideal first step in our life, and I will try my best to overcome the difficulties ahead to complete this cause!

After these two steps are completed, the store will open, and it is essential to configure the computer and speakers. The main purpose is to create that kind of warm atmosphere. On the first day of opening, I will invite many friends to support the store. After all, the more people there are, the more curious they are. My idea is to send balloons when I enter the store on the first day of opening, and then give a product demonstration. In short, my idea is to make a sensation as much as possible. I also want to invite newspaper reporters to interview ~. I also want to start a unique business. Our shop implements door-to-door delivery service. If you don't have time or other reasons, we can give your birthday present to your friends for you. 20 yuan is charged for this service, but every year on this day, your friends will receive a small gift from us. We can also gather customers who often come to the store to buy gifts and give them specially made gifts.

Article

1. Introduction of the company that joined the gift shop business plan

With the improvement of people's living standards, more and more attention has been paid to birthday gifts, and HAPA franchise chain gift shops came into being. HAPA Gift Chain Company specializes in designing corresponding gifts for children, students, couples and the elderly, and can also integrate birthday party planning, birthday blessing service, birthday flowers, birthday cakes and other services. HAPA chain gift service company will set up finance, personnel, market, market development, product design and other departments to implement store sales, and often cooperate with entertainment venues to hold promotional activities in order to launch the company's latest design.

Second, the industry analysis

More and more attention has been paid to birthday gifts, and gift monopoly came into being. At present, many brands of birthday gift shops have sprung up in Beijing, Tianjin and other places, and it is said that business is quite good. The person in charge of a brand birthday gift shop in Beijing revealed that the average profit rate of birthday products is at least over 50%, and some are as high as 100% or even over 200%. For example, the price of Health Daily is different in different years, with elaborate and unified packaging and exquisite accessories, as well as the introduction of world celebrities born on the same day of the month, and so on. Some can even sell for several hundred yuan. As long as the shops are attractive enough, they can make a profit. This gift shop business plan is designed to conform to the trend.

Third, the product * * * service * * * introduction

Mainly for children, students, lovers and the elderly, the corresponding gifts are specially designed, and at the same time, services such as birthday party planning, birthday blessing service, birthday flowers, birthday cake and so on can be integrated.

Four. Personnel and organizational structure

The company will set up production, finance, personnel, marketing, planning, public relations, product design, activity service and other departments, whose responsibilities include product production planning and implementation, company financial management, store marketing and customer activities publicity and consultation, personnel deployment and performance audit, company future development planning and implementation, company public relations shaping, company new product development, customer birthday activities planning and implementation management, etc.

5. Market forecast of gift shop business plan

1. A birthday gift development and planning agency once investigated thousands of people in the birthday gift market. The highest number of gifts given by a person in a year is 267, and the lowest is 2, with an average of 3.9 times. Among the gifts, the most expensive 1288 yuan and the cheapest 1 1 yuan, with an average of 35.6 yuan.

According to the above data, the birthday gift market is estimated: the national population is 65.438+0.3 billion × the number of gifts per capita is 3.9 times × the amount of gifts per capita is 35.6 yuan = the market capacity is 65.438+0.805 billion yuan. In addition, the main gift recipients are: business partners, lovers, children, parents, spouses, brothers and sisters, close colleagues and close friends.

The survey found that there are three kinds of gift-giving phenomena worthy of attention: first, it is very common for some enterprises to celebrate their employees' birthdays as an important means to improve their cohesion; Second, some business people use birthday gifts as family chips and play family cards in their business dealings; Third, in school, giving students birthdays has become a trend. These three phenomena have made the scope of birthday gifts go beyond the simple affection, friendship and love in the past, and the market has become broader.

Birthday gift shop appeared in this situation, with birthday as its theme. At present, many birthday gift shops such as Happy 365, In the Mood for Love and Maggie's Gift have sprung up in Beijing and Tianjin. It is said that business is good. The person in charge of a brand birthday gift shop in Beijing revealed that consumers who come to the birthday gift shop will not care too much about the price, and the prices of birthday products are not comparable. Investors can raise prices at will according to the local consumption level, so the average yield of birthday products is at least over 50%, and some are as high as 100% or even over 200%. For example, the price of daily life in different years is different, accompanied by elaborate unified packaging and exquisite accessories, as well as the introduction of world celebrities born on the same day of the month, and some can even sell for hundreds of yuan. Moreover, there is no difference between off-season and peak season, and people celebrate their birthdays every day. As long as the store is attractive enough, they can make a profit.

Six, marketing strategy

In schools, commercial office buildings and busy commercial streets, it is best to open stores near flower shops, cake shops, gift shops, underground shopping malls and large supermarkets and implement storefront marketing.

After the company has a certain scale, it will carry out promotional activities in underground shopping malls, large shopping malls, supermarkets or some entertainment places with the theme of embodying product characteristics.

Seven, start-up capital budget * * * unit yuan * * *

The initial investment is about 40,000 yuan, which is mainly used for store rent, decoration and the first batch of single stores, familiarizing with the market and exploring risks.

Medium-term company construction: storefront 40,000× N+machinery and equipment 50,000+workshop 200,000+product design 50,000, totaling about 400,000-500,000.

Eight. Risk countermeasures

In order to avoid being unfamiliar with the industry, first open a small storefront, at least 5 to 10 square meters, just enough for three or four customers to visit.