His professional experience covers the main fields of the Internet. He used to be Alibaba Software Marketing Director (e-commerce), Wanda E-commerce CMO(O2O), Qihoo 360 Consultant (network software), sogou Marketing Director (search) and Blueport Vice President (games).
As a veteran who has experienced the growth of many Internet giants, he traded and participated in many important events with social influence: 3Q War, sogou's "three-stage rocket model", Wanda's joint venture with Tencent Baidu, and Tuman's circle of friends' marketing achievements. He has presided over and participated in IPO public relations of technology companies for four times, and now he is a consultant of many famous Internet companies.
20 15 was invited as a member of the expert group by Shanghai Internet Professional Committee and hired as a consultant of internet plus by Shenzhen Color Life Service Group (a listed company in Hong Kong).
Wang Guanxiong, a famous Internet observer and opinion leader, is a world-class media writer for the Financial Times, The New York Times and Forbes Chinese Network, and a special guest for CCTV's Dialogue and other programs.
Wang Guanxiong has been teaching in presidents' classes such as Peking University and Jiaotong University all the year round, and has been trained in well-known enterprises such as China Mobile and L 'Oreal. He is called "one of the most practical and grounded Internet courses I have ever heard". In addition to the trump card course "Attach Importance to Innovation", we have also deeply customized and developed high-quality training products such as Internet Thinking Pyramid, Strategic Top Design, Winning in Product Manager, WeChat Business Practice, Rapid Construction of O2O System, Corporate Culture and Post-90s Management, Crisis Public Relations and Market Value Management, Social Marketing and Fan Economy.
In 20/2004, KLOC delivered a keynote speech at the "First Financial Annual Meeting" and led a group of China entrepreneurs to study in Silicon Valley as leaders. Provide diagnosis and consultation for many well-known enterprises in the form of "innovation-oriented private board meeting"
Emphasize the initiator of innovation theory and the initiator of admission meeting.
Wang Guanxiong systematically studied the transformation cases of Huawei, Haier, Wanda and other traditional enterprises, and combined with many years' actual trading experience, he thought that the transformation of traditional enterprises in internet plus should not blindly copy the Internet model, and the transformation of traditional enterprises in internet plus should focus on innovation-it is not necessary to reinvent itself, nor only minor improvements, but innovation. Make a vertical closed-loop strategy, pay attention to the ecological organization guarantee of competition, and pay attention to the potential energy marketing break, so as to create a reconnected entry-level product.
Wang Guanxiong believes that traditional enterprises should be transformed in internet plus, and the entrance is the products and services that are most closely connected between enterprises and users. With the entrance, the whole ecosystem can be established. Creating imported products is an urgent task for enterprise transformation.
In the transitional era of internet plus, the entrance is the basis of all business models. The entrance is traffic, users and the starting point of all business models. Entrance is the key to internet plus's transformation.
2065438+051October 24th, 10, the first open class was held at the meeting in front of Mercure Hotel in Hua Teng. Transformation coach Wang Guanxiong, LeTV senior vice president Peng Gang, Meituan senior vice president Wang Huiwen and E-bag washing CEO Lu Wenyong attended the meeting and shared their wonderful entrance theories. At the same time, at the conference site, the entrance will be announced. The entrance club community is a high-end community to exchange and create entrance-level products and explore the transformation of internet plus; Since its establishment, it has been recognized by the top management of traditional enterprises.
Clear strategic thinking and practical orientation. Emphasis on big marketing, strong tactics and constant innovation. He has rich experience in competitive strategy, product market, event marketing, value construction and other fields.