Due to the shortage of educational resources and the strong learning needs of students, continuing education and training institutions are often not afraid of not having students, and they don't want to develop customer resources. The redevelopment and reuse of customer resources are often in a disorderly state, and the management of important customers is also a weak link. However, with the intensification of competition in the training market, the management and service of training customers become more and more important. Sometimes, you don't have to spend a lot of money on advertising customers, but you can keep old customers by doing meticulous and practical services. If we firmly grasp the important customers and then develop new customers, the training business will get better and better. Therefore, in order to maintain the sustainable development of training business, all kinds of training institutions pay more attention to the management and service of training customers, and often provide continuous value-added services for large customers and students to give full play to the living advertising effect of students. (B) Quality first, price second With the development of China's education and training market, many educational institutions have gradually formed "loyalty" in choosing training partners, and are willing to choose high-quality training institutions that they have cooperated with. Although the price factor still plays an important role in the selection process, the evaluation of training quality is becoming more and more familiar to enterprises. Enterprises begin to pay attention to the feedback of training quality and effect, and low-priced and poor-quality training courses will be eliminated. High-level trainers can be said to be strategic partners of enterprises. Trainers provide valuable training for enterprises, and enterprises in turn need deeper training help. Slowly, the two sides gradually established a relationship of mutual trust, and the price factor naturally faded. On the contrary, training that cannot create value can only be done once. (3) Education and training institutions join hands. Although the expertise of education and training institutions will be more and more subdivided, it is generally believed in the industry that it will be the future development trend of the education and training market to jointly build a training course platform. Several large-scale education and training institutions have launched one or several courses with strong points on the same platform, and enterprise users can choose all courses by logging on this platform, so that on the one hand, they can quickly expand their influence, save huge expenses spent on course promotion, and on the other hand, they can enjoy user resources.