Since the opening of the banking industry in 2006, the competition among banks has gradually evolved from the era of foreign banks "crying wolf" to the competition among domestic banks, foreign banks, internet finance, village banks, micro-loans and private banks to be established soon. Competition has changed from a single competitor to a multi-competitor competition, and products are homogenized. Core employees are constantly being poached by new competitors, which not only leads to brain drain, but also leads to business being taken away. What will the bank do next?

As the core position of the bank, the success or failure of bank outlets directly affects the performance of the whole bank. The competition among bank outlets has gradually changed from a single hardware environment to the competition of employees' soft skills. The transformation of new outlets not only makes the layout of outlets more reasonable, but more importantly, it improves the morale of outlet staff and the skills of serving and marketing customers, solves the enthusiastic service of customers all the time, and transforms several generations of CCB outlets. The soft transformation of agricultural bank outlets and the continuous upgrading of joint-stock bank outlets have made many banks lose their way in the transformation of outlets. How to be more competitive in network transformation? How can transformation make performance improvement more stable? How can we make the effect more lasting?

This course draws lessons from the advanced ideas of foreign banks' network operation, combines the advantages of different domestic banks in the transformation operation, and combines the actual advantages of different domestic banks' network transformation in detail, and is developed based on actual cases. The biggest highlight of this course is its strong practicality, operability and obvious improvement.