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How to reasonably price the courses of training institutions?
General institutions should design four charging standards when pricing courses, namely:

Price tag;

Newborn price;

Old at new price;

Old price.

The marked price is for publicity, generally not the final transaction price, but it reflects the value of the stadium to some extent. Just like a dress with a price tag of 3000 in a shopping mall, you will think it is worth 3000 at first sight, but if it is priced at 99, you only think it is worth 99;

Freshman price refers to the preferential price enjoyed by newly enrolled students. In order to facilitate the trading of the day or the current class, we can design a trading scheme, such as signing up for 500 yuan now and giving away learning equipment worth 900 yuan.

The new price of old students refers to the discounted price enjoyed through the introduction of old students. This price is definitely more favorable than that of natural freshmen, and every transaction gives old students 1000 yuan shopping points. Note that this is a shopping bonus, not cash, because integral mall can be docked, and some integral mall shops at a 10% discount, but the prices of those goods in JD.COM and Taobao are all original prices, which means that the actual cost of 1000 yuan bonus is only 65.

Old-age price refers to the price that old students continue to register or renew their fees, which is lower than the price that old students bring with them. Because this job is designed in advance, what we have to do here is to offset the tuition with credits. How to get credit? It is the performance of students in class. This design has two advantages. First, it is convenient to manage students through credits, so that students can achieve the best learning effect. Second, it can lock in students and generate secondary consumption.