In recent years, a new model of artificial intelligence+big data applied to online English education came into being. The application scenarios of AI in the field of education are mainly divided into two categories. One is a teaching aid, which is mainly used to improve teaching efficiency, such as correcting homework and evaluating oral English. There are also direct teaching applications, involving teaching, practice, testing and evaluation, such as AI teachers and adaptive systems.
At present, "Education +AI" is mainly in the first stage, and "Education +AI" is digitizing all mature offline training methods and contents, thus improving management efficiency. In the second stage of "AI+ Education", we will use big data to analyze students' habits, skills and growth paths, and make targeted education plans for their personal growth.
The "double reduction" policy requires that the foreigners employed must comply with the state regulations, and people living abroad are not allowed to engage in English training activities, and most English training institutions rely on overseas personnel to obtain income. If foreigners can't be hired for classes, many English training institutions will find it difficult to earn income, because many teaching courses will be affected, so all English training institutions will be in a dilemma.
With the implementation of the "double reduction" policy, online English institutions have been greatly impacted, but the transformation is undoubtedly very difficult, so many companies are trying to survive.
The Development Space of English Training Industry
At present, the market scale of online language education in China continues to grow, and the number of users continues to expand. In the long run, online language education will achieve greater development. However, the current online language education market is too concentrated, and there is still much room for development in third-and fourth-tier cities.
English training should be market-oriented and develop steadily, which is an important task for English training industry at present. At the same time, the post-80s and post-90s groups are basically open to the Internet, and more and more parents try to let their children learn through the Internet. In addition, the changes in consumption and education in English training industry also make parents willing to accept more diversified learning methods and educational carriers.
Analysis on Market Saturation of English Training Industry
Research in English training industry shows that in non-English speaking countries, mastering fluent English can increase income by 25%.
Whether it is offline education or online education, third-and fourth-tier cities are indeed far less than first-and second-tier cities. However, due to the uneven distribution of educational resources, third-and fourth-tier cities are no less eager for quality education content than first-and second-tier cities. On the contrary, the educational resources in first-and second-tier cities are too concentrated, and the market is gradually saturated. Many educational institutions have begun to develop in third-and fourth-tier cities, and the main market for online language education in the future may also be in third-and fourth-tier cities.
On the Development Direction of English Training
In the future, English training in China will tend to be branded and specialized. Some powerful English training institutions in China will occupy a large market share because of their strong teachers, standardized and scientific management, rich scientific research and training products and high training quality, while English training enterprises with small market share will face the fate of merger or bankruptcy at any time. Brand first and moderate concentration will become a trend in the development of English education and training industry in China in the future.
At present, there are some problems in China's English training market, such as low concentration, low chain degree and mixed training institutions. Some training institutions do not have distinctive features and perfect curriculum systems and textbooks, which not only harms the interests of students, but also has a negative impact on the overall reputation of the training market.