1. Introduce professionals who know both sports rules and venue operation rules.

2. Enhance the service awareness of operators. For example, the domestic sports bubble, the service is very good.

3. Increase customer stickiness. For example, using the idea of community marketing to establish a customer exchange group, exchange experience in sports and fitness, and apply for membership cards, commemorative gifts or discounts.

4. Differentiated competition. For example, cooperation with enterprises, as a fixed place for staff development training or league building, such as cooperation with training institutions to carry out professional sports training. For example, a table tennis hall in Shenzhen was changed into a VR sports hall, and the number of customers doubled.

Homogenization refers to the phenomenon that goods of different brands in the same category imitate each other in performance, appearance and even marketing means, and even gradually converge. The market competition based on commodity homogenization is called homogenization competition, which can refer to the phenomenon that there are all kinds of information in a certain field with roughly the same types, production methods, production processes and dissemination contents.