Ningbo's industrial development and resource allocation depend on its unique geographical environment. Port economy promotes the development of manufacturing industry, which in turn supports our trade circulation. Then the following is what I share with you: 20 17 the suitable development direction of Ningbo e-commerce. Welcome to read and browse.

Enterprise exploration

Boyang

Multi-brand market segmentation strategy

Encourage team entrepreneurship fairly.

Three vipshop last year? 10 billion club? In China, Boyang Group is the only enterprise that has achieved a sales volume of 654.38+billion in the clothing sector.

? When we started to do e-commerce, the structure of this piece was built relatively high. The same brand, online companies and offline companies are completely independent and parallel, from general manager to logistics are separated. ? Xu Shumin, deputy director of the president's office of Ningbo Boyang Holding Group Co., Ltd., said that they used the same brand, but the products were different. If the e-commerce is placed under the original physical store from the beginning, the autonomy and initiative of the e-commerce team will not be well mobilized.

For example, a project team that makes down jackets first finds the elements that consumers like to buy most according to big data, such as color, length and whether they are connected with hats. Designers design new styles according to these data. What style to wear in the new season, whether to wear a full face or not, and whether to wear a half face are all decided by the project team. The income of the project team is determined by the sales figures, and it is often the case that the income of the project leader is higher than that of the general manager.

? A mature project team, in which people want to make another brand, the team is very supportive. ? Xu Shumin said that Shell, for example, started to make brands at the end of 20 14. Its positioning is the household clothes that can be worn outside. For customers aged 20 to 25, the unit price is not low. The output value of 20 15 was more than 4 million, reaching 60 million last year, and the profit was more than 4 million. It is estimated that the output value will exceed 200 million this year. Usually a team proposes to be a brand in a market segment. After the inspection and approval of the group, the group holds 65,438+000% of the shares in the first year, and then the share reform will be carried out when it can be profitable in the second year and the third year, and part of the shares will be given to the operation team, with an upper limit of 30%. When to carry out share reform depends on the operation of the brand. The Group will set a loss limit to evaluate the sales performance and profit performance of the general manager. Such a mechanism has given the team great entrepreneurial enthusiasm.

GXG

Take over? Ten million elder sister? Wan Li.

Hand in a beautiful answer sheet with sales figures

Li Shujun former GXG e-commerce general manager, known as? Ten million elder sister? . She established GXG's e-commerce. 20 14 She was poached by Ma Yun. She was replaced by Leo, a student majoring in advertising from the School of Cultural Communication of Wan Li University. Leo, who was born in advertising, entered the e-commerce industry in 2009 and has been engaged in e-commerce operations such as customer service, planning, promotion and vision for seven years. After Li Shujun left, he rose from the position of the second child to the boss. The sales volume of GXG 2065 438+04 is 500 million, and the annual sales volume of GXG 2065438+065438+0 million.

? First of all, we must admit that our e-commerce company is different. Most positions in our company have no punch and attendance system. For example, as long as the partners in charge of creative and innovative positions can complete their own sections, we will allow you more relatively free working hours. Only 20% department heads and company executives have the right to participate in decision-making, and the rest are handed over to the Digital Committee for more fair and professional model decision-making. Digital Committee is composed of a pool, and a considerable proportion of it is selected by employees themselves. ? Leo said that the atmosphere of talking about projects over coffee in Ningbo is not as good as that in Hangzhou, and enterprises should try their best to create a relaxed working atmosphere.

Government guidance

Industrial e-commerce is still a gold mine.

Relying on the advantages of ports and industrial bases

? In fact, in the past two years, few e-commerce companies in Ningbo have moved abroad. On the contrary, many projects and companies are actively settling in Ningbo. ? Chen, director of the e-commerce department of Ningbo Municipal Commission of Commerce, told reporters that, for example, in the field of car rental, investors found that the investment cost of cities like Beijing and Shanghai was too high. ? A city like Ningbo is very suitable to be a pilot city for sharing economy. At present, investors have been in contact with Ninghai and started to make overall planning. ?

Xie, the partner of Shi Sheng Investment Management and Ark Management, believes that from Shi Sheng's investment in Ningbo E-commerce Guidance Fund to Shi Sheng Ark's excavation, incubation and investment in Ningbo local Internet and e-commerce enterprises, they are increasingly convinced that the Internet is becoming an industrial development infrastructure like hydropower and coal, and the key to its development lies in the integration of Internet and industry.

Ningbo's industrial development and resource allocation depend on its unique geographical environment. Port economy promotes the development of manufacturing industry, which in turn supports our trade circulation. Ningbo does not lack the foundation for developing the Internet industry, but it needs to strengthen the integration of the Internet and Ningbo's advantageous industries. At present, the integration of Internet and service industry is mature, but the integration of Internet and manufacturing industry has just begun. Ningbo should seize the opportunity of the integration of information technology and manufacturing industry, integrate high-end platform resources with the help of the foundation of manufacturing industry, and enhance the integration of manufacturing industry and information industry.

Xie's view coincides with Chen's, who thinks that industrial e-commerce is still a gold mine. ? Ningbo has the advantages of port, logistics and manufacturing industry chain. In the future, Ningbo needs a large number of e-commerce talents related to foreign trade, logistics and other sub-sectors. ? Chen told reporters that in the future, the government will focus on cultivating cross-border talents, including the introduction and training of directional talents.

Big waves wash sand and precipitate a group of talents.

Cultivate hard? Unicorn company?

At present, Ningbo has invested heavily in the training of e-commerce talents. Last year, Ningbo Municipal Commission of Commerce invested more than 5 million yuan and organized 1 10,000 person-times training for e-commerce related personnel. There are ten categories at the municipal level, and the training scope covers rural e-commerce, cross-border e-commerce, WeChat commerce, e-commerce park operation, community e-commerce, fresh e-commerce, Internet plus foreign trade, Internet plus logistics, etc. This does not include the training organized by other departments such as people's society.

E-commerce leading talents, founder subsidies 300,000; Senior talents 1.5 million; E-commerce is short of talents of 60,000; The monthly rent subsidy for undergraduates for one year is in 500 yuan. Relevant personnel training and subsidy policies can be found on Ningbo e-commerce service platform.

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