Since the trial operation of Taobao live broadcast in March, 20 16, the number of mobile users watching live content has exceeded 1000, and the number of anchors has exceeded 1000. As of May, the platform broadcasts nearly 500 live broadcasts every day, and more than half of the audience are post-90s.
20 19,1June, it was revealed at the press conference of Taobao Live Broadcasting Agency that Taobao Live Broadcasting Independent App will be officially launched before the Spring Festival.
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People's Daily, Xinhua News Agency, CCTV and other media frequently come to Taobao for live broadcast. In the live broadcast room of the media, various stars and anchors have responded to the call to help farmers sell agricultural products. The fire brought high-quality agricultural products such as Jinyang green pepper oil, Dangshan pear paste and Zhoucun sesame seed cake, which effectively helped local farmers to increase their income.
Live broadcast has become a new engine to help fight poverty. Xinhua News Agency reported many times that Jinmi Village in Zhashui County, Shaanxi Province promoted Zhashui auricularia to the whole country through Taobao live broadcast. Chen Qinghai, a poor household in Jinmi Village, was trained as a farmer anchor. By selling fungus through live broadcast, his profit doubled, and he sold more than 30,000 yuan in one season.
The latest semi-annual report of Alibaba's poverty alleviation in 2020 shows that up to now, the sales of 832 state-level poverty-stricken counties on Alibaba's platform network have exceeded 200 billion. The live broadcast of agricultural products on Taobao has accumulated 2.4 million games. Live broadcast has become a "new farm work", which has found a new way out for the sales of agricultural products.
Baidu encyclopedia-Taobao live broadcast
People's Network-Central Media Gathering Taobao Live Public Welfare Belt Goods