The civil service examination is a social examination with public influence second only to the college entrance examination in China. The civil service examination started from 1994 and was held in 2000. With the extensive coverage of the media and the concern of the whole society, the exam counseling market has officially entered a mature stage. From 2009 to 2020, the number of applicants for the national civil service examination exceeded 1 10,000. In 2020, the recruitment of national civil service examinations rebounded, reaching 24 1 000, a year-on-year increase of 66%. The number of people who passed the registration review was1437,000, and the reference number was 970,000, up 43% year-on-year. The recruitment ratio is 40: 65,438+0, which is 23% lower than that of 2065,438+09. Competition among civil servants
In 20 19, the market size of civil servant examination and training in China was about12.2 billion yuan.
In recent years, the civil service examination represented by national and local civil service recruitment has been hot year after year, which has given birth to the civil service examination education and training industry. Under the background of great employment pressure, the direction of civil servants is still a rigid and relatively good choice for fresh graduates. The increasing pressure of exam competition will not only make some people who are not firm in exams quit, but also accelerate the increase of participation rate. Combined with frost &; Sullivan data and continuous tracking, it is estimated that the participation rate of 20 19 written test and interview is 30%+ and 50%+respectively; In terms of unit price, market courses are rich and the price span is large (thousands-tens of thousands), which can increase the breadth of customers. It is estimated that the unit price of written test and interview on 20 19 is 5000 yuan+and 10000+ respectively, and the final market size of civil service examination training on 20 19 is about 19.
Analysis on the competitive pattern of civil servant examination and training enterprises: China public education is better.
At present, the experienced enterprises in the domestic civil service examination and training market mainly include institutions such as painting education and Chinese public education. Compared with education upgrading and vocational skills upgrading training, civil service examination training is a more mature subdivision track. Permeability, customer unit price and concentration are relatively high, and the competition pattern is relatively certain. It is estimated that the market share of public education and graffiti education in China is 33% and 15% respectively.
By June 2020, Zhonggong Education had established 1335 directly affiliated branches and learning centers in 3 1 provinces, municipalities, autonomous regions and 3 19 prefecture-level cities (only 399 in 20 15 years); The advantages of the national channel network are increasingly prominent, and it is a modern vocational education institution with the widest urban coverage, the largest number of full-time teachers and the largest scale of public vocational training. The integral of Chinese public education channel network has increased rapidly, and has maintained double-digit growth every year since 20 15. First, it comes from accelerating the sinking of low-tier cities, and its third-and fourth-tier cities currently account for more than 60%; The second is to speed up the laying of efficient outlets and provide effective customer support for its civil service examination training and postgraduate examination training sections.
Analysis on the Market Prospect of Civil Servant Examination and Training in China
In 2020, the enrollment expansion bonus of each recruitment section is outstanding, and the public examination (national examination+provincial examination) is expected to expand enrollment by 30%-60%; Civil servants known as the "iron rice bowl" will continue to be sought after, and the increase in participation rate and customer unit price in the next five years is expected to boost the scale of the civil service examination and training market. It is predicted that the number of applicants will remain above 6.5438+0 million every year in the future, so the demand for education and training in civil service examinations will still be relatively strong. In 2020, the size of the public examination market will be about 654.38+056 billion yuan. It is predicted that the China public examination training market will continue to grow steadily in the future, and the market scale is expected to exceed 28 billion yuan in 2025. ?
The above data and analysis sources refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Education and Training Industry issued by Foresight Industry Research Institute.