The English abbreviation of MCN (Multi-ChannelNetwork), namely multi-channel network, is a new economic operation mode among network celebrities. This model combines PGC (professional production content) with different types and contents, and with the strong support of capital, ensures the continuous output of explosive content, thus finally realizing the stable realization of business.

How does MCN bring new people to make money?

Through the support of MCN, the newcomer earned 5000 yuan on a certain platform this month. According to the contract, in addition to the platform tax, the institutions and newcomers are half-way, and the tax on some platforms is as high as 20%. Some MCN institutions can eat taxes and fees, and newcomers will get a little more.

MCN usually provides incubation services for online celebrities, including training, packaging, publicity and logistics. If these services are really provided, then the revenue sharing agreement between them and the anchor is logically accepted. But in reality, the vast majority of MCN companies just blur the company's obligations and even say nothing. You want to share the benefits of others without paying any price, so the drama of empty gloves and white wolves is the normal state of MCN industry.

For a MCN company, the most expensive operating costs are the venue and contract. Contract is the biggest tricky thing, which can deeply bind new people. They can sign 20 new people, and one of them will stay hot, so they can continue to make money from them after they get hot, but it is not enough to go it alone after becoming a big internet celebrity. According to the contract, if you want to leave within the contract period, you must pay a high penalty.

I also asked my friends who worked in MCN company, and I gave a very pertinent opinion. I must be familiar with the creative field, and the process of familiarity is the process from 0 to 1. MCN is very realistic, and there are too few institutions that really spend a lot of money to train new people.