Marketing environment analysis is to use the most commonly used macro-and micro-environmental analysis methods in marketing to analyze various and multi-field problems. Macro environment: 1. Political environment; 2. Legal environment; 3. Population environment; 4. Economic environment; 5. Social and cultural environment; 6. Technical environment; 7. Natural environment. Microenvironment: public: 1), government agencies; 2) the media is open; 3) Civil society; 4), community public; 5), the general public; 6) Internal disclosure. Marketing intermediary: 1), middlemen: agents and distributors; 2), advertising companies; 3) Management consulting company.