Broadcasting and hosting are undergraduate majors in colleges and universities, and they are art majors. The basic study period is four years, and the bachelor of arts degree is awarded.
The major of Broadcasting and Hosting Arts aims to cultivate senior professionals who have basic theoretical knowledge of news communication and profound cultural foundation, are familiar with China's news propaganda policies and regulations, and can engage in broadcasting, program hosting, editing, program production and other related work.
The major of Broadcasting and Hosting Arts focuses on the discipline and industry frontier of radio and television development, aiming at cultivating compound talents who have the skills of radio and television program director, documentary director, channel and column planning, program interview and production, and are engaged in language communication such as broadcasting and hosting in media organizations such as radio, television and the Internet.
Colleges and universities should set appropriate training objectives according to their own basic orientation. Training objectives should remain relatively stable, and be regularly evaluated according to the needs of social, economic and industrial development, and revised and improved in time.
Graduates can engage in broadcasting, hosting, news editing and other work in news media institutions such as radio and television stations at all levels, online new media and propaganda departments. , but also in cultural communication companies, enterprises and institutions engaged in business etiquette hosting, film and television dubbing, cultural performances, mass cultural activities and other related work.