Underwear shopping guide should have professional underwear sales skills and words. To master certain underwear sales skills and vocabulary, it is necessary to improve the persuasion ability of underwear shopping guides and effectively resolve customer complaints. Underwear sales skills and writing are a subject that needs to be cultivated with great concentration. Are you ready? The following underwear sales skills and vocabulary I compiled for you, I hope you like it!

Essential vocabulary and skills in underwear sales

To open a shop and do business, you need to sell things no matter what you do, but do you know how to sell them? Sales is a technical activity, which requires skill. Sales is a game to judge heroes by their results, and sales means closing a deal. In the salesman's mind, there is no choice but to close the deal. But customers are always "not friends enough" and often "have a sale". Underwear shopping guide can only reach a deal if the customer's "heart knot" is solved. In this process, the method is very important. The following are several trading methods to eliminate customers' doubts:

1, the customer said: I'll think about it.

Countermeasure: Time is money. It is now or never.

1 Query method:

Usually, in this case, the customer is interested in the product, but it may be that you haven't figured out your introduction, such as a certain detail, or there are hidden secrets, such as: no money, no decision, and then you are quite detached. So we should find out the reason by asking, and then prescribe the right medicine. Sir, I didn't explain clearly just now. You said you should think about it?

2 Hypothesis method:

Assuming that the transaction is completed immediately, what benefits or happiness can the customer get? If the transaction is not completed immediately, it is possible to lose some of the benefits gained, and it will be painful, and people's hypocrisy will be used to quickly facilitate the transaction. Mr. so-and-so must be very interested in our products. Suppose you buy now, you can get a gift of ×× plus. We only come once a month or have a promotion. Now many people want to buy this product. If you don't make a decision in time, you will …

3 direct method:

By judging the customer's situation and asking the customer questions directly, especially when the male buyer has money problems, the direct method can irritate him and force him to pay the bill. Seriously, Mr XXX, is it because of the money? Or are you trying to avoid me?

2. The customer said: It's too expensive.

Countermeasure: You get what you pay for, but it's not expensive at all.

1 comparison method:

① Compared with similar products. For example, the XXX brand in the market, this product is much cheaper than the XXX brand, and the quality is also better than the XXX brand.

② Compared with other projects of the same value. For example, if you have money now, you can buy a, b, c, d and other things, and this product is what you need most at present, so it is not expensive at all.

2 Disassembly method:

Disassemble several parts of the product and explain them part by part. Every part is not expensive, so it is cheaper to combine.

3 average method:

It is most effective to spread the product price to the month, week and day, especially for some high-end clothing sales. How many days can you wear ordinary clothes, but how many days can you wear famous brands? On average, it is obviously cost-effective to buy expensive brand names every day. How many years can this product last? According to xx years, xx months and xx weeks, how much is actually invested every day? You can get this product every time you spend xx money, which is worth it!

4 praise method:

Through praise, customers have to pay for face. Sir, as soon as I saw you, I knew that I usually pay great attention to things like appearance and quality of life, and I wouldn't be reluctant to buy this product or service.

3. The customer said: Can it be cheaper?

Countermeasures: price is the embodiment of value, and cheap goods are not good.

1 profit and loss method:

Trading is an investment, with gains and losses. It is not comprehensive to make a purchase decision only by price. Only looking at the price will ignore the quality, service and added value of the products, which is a pity for the buyers themselves. Do you think that you have invested too much in a certain product? But too little investment also has its problems. Too little investment will make you pay more, because the products you buy can't meet the delivery date and enjoy some additional functions of the products.

2 card method:

This price is the lowest in the country at present, and it has reached the bottom. If you want to lower it, we really can't. By showing the card, it is actually not a card, and it is still 108 thousand miles away from the card, so that customers feel that the price is reasonable and they will not lose money if they buy it.

3 honesty method:

It is a truth that there are few opportunities to buy the best quality products with little money in this world. Tell customers not to be so lucky. For example, if you really need low-priced products, we don't have them here, and as far as we know, there are no other places, but there are some more expensive products, you can have a look.

4. The customer said: Other places are cheaper.

Countermeasures: Service is valuable. Now fakes are rampant.

1 analysis method:

When making a purchase decision, most people usually know three things: the first is the quality of the product, the second is the price of the product, and the third is the after-sales service of the product. Analyze these three aspects in turn to dispel customers' worries and doubts and let them "secretly love a flower". That may be true, Mr XXX. After all, everyone wants to buy the best quality goods with the least money. However, our service here is very good. We can help you solve XXX, and we can provide XXX. You can buy it elsewhere. There are not so many services, so you have to pay for them yourself. This will delay your time and save you no money. It's more appropriate for us to do it here.

2 Steering method:

Instead of talking about your own strengths, talk objectively and fairly about the weaknesses in other places, and repeatedly talk about it, undermining the psychological defense of customers. I have never found that other parts of that company can provide the best quality products and the best after-sales service at the lowest price. My relatives or friends bought XXX from them last week, but it broke down in a few days and no one repaired it, so they didn't have a good attitude. ...

3 reminder method:

Remind customers that fakes are rampant now, so don't be greedy for cheap. For your happiness, excellent quality, high service and high price, which one would you choose? Are you willing to sacrifice the quality of your products for the sake of cheapness? What should I do if I buy a fake? Do you want good after-sales service from our company? Mr. XXX, sometimes we can get the products we really want with a little more investment. Is it worthwhile?

5. The customer said: Is it really worth that much money?

Countermeasures: Suspicion is a spy, and behind suspicion is affirmation.

1 investment method:

Making a purchase decision is an investment decision. It is difficult for ordinary people to make a correct evaluation of the expected effect of investment. It is in the process of use or application that people gradually realize and feel the benefits brought by products or services. Since it is an investment, we should see more about what will happen in the future. It may only have a small effect now, but it will have a great effect in the future, so it is worth it!

2 rebuttal method:

Use rebuttals to convince customers that their purchase decision is correct. You are a man with a unique vision. Do you doubt yourself now? Your decision is wise. It's okay not to trust me. Don't you believe in yourself?

3 positive methods:

Value! Then analyze it for customers and dispel their concerns. Can be compared and analyzed, can be disassembled and analyzed, and can also be proved by examples.

6. The customer said: No, I don't want it. ...

Countermeasure: There is no "no" in my dictionary.

1 bragging method:

Bragging is bragging, and bragging in the process of sales promotion is not to let the salesman say unfounded words and bargain. Instead, brag to show the salesman's determination to sell, and at the same time let customers know more about themselves, so that customers feel that you have advantages and are experts in some aspects. Letter * * * into a deal. I know you have many reasons to get rid of many salesmen every day and let you accept their products. But my experience tells me that no one can say no to me, and finally we all became friends. When he said no to me, he actually said no to the benefits he was about to get.

2 comparison method:

In fact, if a salesman sells a product to others and is rejected, he can share his true situation and feelings with customers, thus winning their sympathy, generating sympathy and promoting purchase. For example, if there is a product that your customers like very much and want to own very much, will you let them say no to you because of a little problem? So, Mr XXX, I won't let you say no to me today.

3 dead grinding method:

We say persistence is victory. In the process of sales promotion, customers will not ask what products they want. Customers always subconsciously resist and reject others, so salespeople should persistently and continuously promote themselves to customers. At the same time, if the customer refuses, the salesman will shrink back and the customer will not leave any impression on the salesman.

Pay attention to skills in daily communication and conversation. We should pay attention to the way and tone of speech. Some people say that I don't like bowing to people. Opening a shop and doing business is to be popular. If you don't want your customers to turn around and leave, you don't want your store to be out of business, and sweet words will kill you. Only in this way will customers like it and buy your products.

Underwear shopping guide should improve persuasiveness

For the underwear shopping guide, her underwear marketing ability and persuasiveness directly affect the sales of the store. Therefore, the training of underwear shopping guide is more important and needs to be improved.

Underwear shopping guide is not only sales, but also consultation to help customers solve problems. Then, how can underwear shopping guides improve themselves and improve their persuasiveness?

1 First of all, we must establish an idea. If we want to give customers an excellent product introduction, it is not only the work of the marketing department, but also the work of the design department and the marketing department.

2. At the beginning of the product listing, the design department of the company should give the shopping guide a centralized product knowledge training. The staff of the design department should carefully refine and prepare before training the shopping guide, treating the shopping guide as a customer and the training site as a sales site.

3. Let's sit together and have a rest for a day and put the products to be listed together. Brainstorm, find out the 1 to 2 selling points of the product, and form words according to the training content. After memorizing, simulate the store terminal to conduct on-site explanation drills of product introduction.

4. If you are an agent or franchisee's shopping guide, it is suggested that when purchasing goods, you must ask the manufacturer for a material with common sense of goods, which is very beneficial to sales.

To sum up, in underwear stores, besides having good goods, we must rely on the efforts of underwear shopping guides.

On the Methods of Solving Customer Complaints in Underwear Shopping Guide

Whether it is because of underwear products or poor service, complaining customers are often the last thing employees dare to face. If you want to resolve customers' emotions, underwear shopping guides will turn complaining customers into your loyal customers if they use some "magic" sentences.

First of all, when customers complain about the goods and services in the store, underwear guides should know how to say a word to customers at the right time: "This is too bad!" " "This sentence means that you feel the same way about him. In this way, the customer can immediately feel that you and he are on the same line, rather than fighting each other.

In the process of communicating with customers, tell customers that underwear stores are very concerned about his feelings and want to solve this problem very much. After expressing your sympathy, employees should immediately put forward some measures to solve the problem and ask customers, "Do you think this is ok?"

If "this is too bad" is the magic language to relieve customers' emotions, what shall we do when the underwear shopping guide pops up "If every customer is like you?" It's like adding fuel to the fire for customers. Therefore, never argue with customers, let alone teach them a lesson.

When customers complain, underwear guides should not confidently tell customers, "This is not our problem." Or "it's not my responsibility." Instead, you should immediately say, "I will solve this problem for you." Even if it's not your job, you should listen and tell the customer that you will coordinate the matter. "After half an hour, someone will answer it for you. After 36 minutes, I will come and see if the problem has been solved. "

Some clothing stores give customers a very bad first impression from the beginning. For example, the words "Please don't offend in our shop" at the door seem to be designed to annoy customers. If you have to write these unpleasant messages, you should try to use more positive words instead, such as "welcome to visit, if you need … we suggest you …".