Xiangyafu
Ross Shi Zhixuan
A pleasant forest
Clans Of Intrigue
Bauhinia
the Peach Garden
Romantic coffee rain
Xiuda
Niuwangmo hotpot
First, I didn't mean to make a mistake (typo in quotation marks)
1, at the entrance of the hotel: "copy" the rice.
2, at the garage door: tire repair "flushing"
3. At the door of the retail store: "Sold separately"
4. Furniture store door: home "furniture"
5. Decorate the door of the store: install "yellow"
6. Lost property advertisement: lost property "enlightenment"
7. Install the company's door: "Press" to install.
8. at the door of the car wash shop: wash the car and play "wax"
9. at the entrance of the hotel: "he" rice.
10, at the entrance of the fruit shop: "Bo" Luo.
1 1. Hotel menu: Danji
12, hardware store signboard: "money" block
13, signboard of sporting goods store: "blue" ball
14, in front of fast food restaurant: a large row of "blocks"
15, signboard of farmers' market: "Fan" eggplant
16, stop sign: "Yes" car charges.
17, slogan of strike hard: strike hard "calendar"
18, an airport banner: Year of Youth.
19, a traffic slogan: overload is "almost" harmful.
20. Dining room menu: fish "garden"
Second, deliberately misspelled (typo in quotation marks)
1. Drug advertisement: "Cough" is urgent.
2. Mountain bike advertisement: "Riding" is endless.
3. tonic advertisement: "turtle" is safe.
4, glasses advertising: a "bright" amazing.
5. Mosquito repellent advertisement: silent "mosquito"
6. scotch tape advertisement: irreplaceable "tape"
7. Internet cafe advertisement: A "net" is deep.
8. Piano advertisement: "Qin" has a special liking, love at first sight.
9. Water heater advertisement: "Take a bath at will"
10, air-conditioning advertisement: Never "sweat" for life.
1 1, clothing store advertisement: "clothes and hats" bring people.
12, a laundry advertisement: "clothes"
13, advertisement of a real estate company: All rooms are available.
14, a cake advertisement: step by step "cake"
15, advertisement of stomach medicine: a "no" to "stomach"
16. Horse racing advertisement: enjoy riding.
17, electric iron advertisement: 100 "clothes", 100 Shun.
18, fast food restaurant advertisement: "burning" is better.
19, washing machine advertisement: "idle" wife and good mother
20. Hat company advertisement: take people by "hat"
2 1, advertisement for treatment of lithiasis: the big "stone" becomes smaller, and the small "stone" becomes smaller.
22. Printer advertisement: A hundred words are not worth a "key"
23. Paint advertisement: lewd paint.
24. refrigerator advertisement: refrigeration frontier
25, anti-hemorrhoid drug advertisement: not afraid of hemorrhoids.
26. Garden apartment advertisement: stay in the apartment.
27. Dance machine advertisement: smell "machine" dancing.
28. Seafood advertising: Take a "fresh" step.
29. Oral clinic advertisement: "Quick cure" crowd
30. Gift shop advertisement: "Gift" is a matter of course.
Furniture stores advertise "furniture"
The signboard of a hotel says "13 is too full"
A real estate advertisement "burying money on all sides" is very conspicuous.
Pharmaceutical merchants put out homophonic advertisements such as "Don't stop at the next point"
The word "stop" is written as "well", fast food is written as the upper left of the word "rice", eggs are written as "eggs", and all kinds of beer are written as "all kinds of beer sprinkles"
-Top Ten Failed Advertisements in China in 2002
1, a man whose seven-brand suit makes women move.
Step 2 give melatonin as a gift
3. Jiuxin Yuting Soap: Look, you infected your daughter with mites.
4. The darling of heaven faces the bleak situation with a smile.
5. When hair falls in love with fertilizer, it is unexpectedly good.
6. Dano shoots your new choice day and night.
7. Jordan chan Zhihong Xingerke Footwear Industry
8. A glass of water comes and goes.
9. Ichiro of Dicky Cheung
10, how are you in Stashu's stomach?
When I went shopping for small things yesterday, I heard something repeated in the loudspeaker of a propaganda car. When the car arrived nearby, it suddenly dawned on me-the advertising car and the billboard impressively read: sweaters are on sale in Shanghai and Hangzhou, and in particularly eye-catching fonts and colors, it was declared that "the house was demolished and tiles were sold to make up for the trip." I'm not surprised!
Practically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and many unforgettable advertising products have appeared in various media. But what I saw yesterday was not an individual phenomenon. Inferior advertising slogans such as "price jump", "painful bleeding" and "earth-shattering price reduction" are common.
This explains at least a few problems: first, advertising practitioners are mixed, second, they deliberately exaggerate, lack integrity, and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.
The plaque and name of the store are symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are everywhere, and people pay more and more attention to "visual impact". Various personalized store names have become the first move for businesses to play interesting points. Some common and familiar nouns have been replaced by novel names, which have become name signs to attract the attention of stores and attract business.
The name plaque is not only a symbol, but also a glimpse of its cultural taste, interesting style and ideological realm. A novel, memorable and catchy store name can make customers unforgettable and impressed. For example, Sichuan cuisine restaurant "Spicy Love Soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant. How can I pass by without making people want to shop?
However, some merchants think that the name of the store can be "confused with the real", so "Donglaishun" is on fire, and various "Laishun" have appeared on the street; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "ominous signs" for strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothing and clothes don't give up"
All kinds of porridge are dazzling. In Shanghai dialect, it's just a pie in the sky! A clothing store named Yiyi Bushe on Pudong Avenue, sitting on the bus and looking at the scenery outside the window, left a deep impression on its name. The idea comes from reluctance. There is a barber shop called "Ding Jian" at the intersection of Shiquan Street and Wuqueqiao Road. A customer understands the name of the store like this: "Top cutting" is the homonym of "top", which means "first-class technology"; "Scissors" is "scissors", representing the hairdressing industry; "Top" can also be understood as "top of the head", which means that the service object is "hair"-the names of the two words express three meanings. The names of some shops are very colorful, which plays a role in attracting customers into the door. A grocery store, the store name is "miscellaneous"; A store that specializes in large-size clothes is called "Don't worry about fat people", and its name clearly expresses the market positioning and effect; There is a men's underwear store called Neiku Square. Inner coolness is the homonym of underwear, and coolness means fashion. There is a clothing store in the shelter called "Chuanbang", which means "dress you up", dress you up. The shopkeeper is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which has both derogatory and positive meanings, but the response is very good. Many customers come in for this store name.
Xia Wei, chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are unique, namely "armed", "demeanor" and "fate". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.
In my opinion, a good store name should be easy to understand and remember, widely known, friendly and easy to spread, and it is best to find it from the most frequently used expressions in daily life; Unique, can attract customers' attention, express rich meanings, have a certain cultural content, and suit both refined and popular tastes; It would be better if the name of the store can include market positioning and industry characteristics. However, people concerned believe that although a good store name can bring business, businesses can't hold the idea of "one handsome man covers all the ugliness", and business performance depends on basic elements such as goods, service quality and varieties. Shop signs should not only be eye-catching, but also be "harmonious" even if they are homophonic, and respect cultural traditions and social value orientation. But in addition to the name of the store, the overall image of the packaging store, giving certain characteristics to the goods and services, can we really grasp the hearts of customers and make the name of the store a veritable golden signboard.
Also, the use of Chinese characters is not standardized. First, traditional Chinese characters are used (except for the stereotypes of registered trademarks), mainly because celebrity inscriptions and traditional Chinese characters of registered trademarks are not marked with the "R" symbol; Second, when foreign languages are used alone or in combination with Chinese and foreign languages, standardized Chinese characters are the main ones, supplemented by foreign languages, and there is a phenomenon that English is huge and Chinese is extremely small; The third is to use words such as typos; Fourth, the use of idioms in advertisements does not conform to the regulations, which leads to misleading; Fifth, the advertising language of health care products is not standardized. "PK" has been frequently seen in newspapers recently. Although some people may know the meaning of these two initials, the usage of such phrases is against the state regulations. If the newspaper must quote, it is necessary to put double quotation marks on "PK" and add Chinese translation, such as "PK".
There are many "stealth bombs" hidden inside! For example, the "silent mosquito" in mosquito-repellent incense advertisements; "I shape myself" in the beauty shop; The "endless riding" of motorcycles will confuse many people and lead to misunderstanding of Chinese.
With the development of society, a serious "virus" has flowed into our country. This virus is called typo. In the streets, newspapers and movies, typos can be seen everywhere.
First of all, social language is not standardized.
Su Peicheng: In recent years, the phenomenon of nonstandard social language is very serious, which has been published in various media and newspapers.
There are many typos in the version, and the improper use of words is quite serious. Due to the progress of society,
People use language, deliberately innovate, advocate vividness and pursue vividness, which is a positive side.
But at the same time, the variation of language weakens people's normative consciousness. Some people take words for granted.
For example, "disagree" originally means "disagree if you feel wrong".
But some people use it to mean "never mind, never mind", for example, in "capital"
In addition, a "knowledge book" was recently produced. "Capital" is nominal, and "knowledge" is nominal.
Physical properties and functions. Phonetically speaking, the difference between "capital" and "knowledge" lies in the initial, i.
Many places in southern China can't tell Z from zh. The emergence of "knowledge-based" has not increased the difficulty of communication.
Is it difficult?
The editing and proofreading quality of publications is also worrying. Mr Lv Shuxiang published an article in 1982.
Regarding typos, the first sentence at the beginning is: "Read books and newspapers every day, and see typos every day."
In a blink of an eye, nearly 20 years have passed, and this situation has not improved, but has intensified. One is in Beijing
In the evening papers of September 2000, 17 and 17 were titled "New Millennium, Great Olympics", and the article was titled "Originality".
The triathlon, which is already difficult, is even more difficult for a three-year-old mother. "Three years old.
Just became a mother? After reading the article, I realized that "three-year-old mother" should be "three years old"
The child's mother ",missed the word" child ". There are many typos on the screen.
, it can be said that the list is endless.
Dong Kun: At present, nonstandard language and writing abound, especially in some media.
There are many mistakes, which have caused extremely bad social impact. For example, in announcements and publications.
Materially, traditional Chinese characters are abused, and simplified characters are created randomly, such as "eggs" and "strings".
Block "and so on. Some people don't understand that some words don't have a single correspondence, so they follow.
It means, for example, that a Beijing Opera Troupe from the mainland performed in Taiwan Province and wrote Song Wu as a martial art, Song Wu.
"Loose" became "?" I didn't know it was two words, not a synthesis.
Jane, it will be self-defeating and ridiculous if you want to appear literate. Mistakes are rampant and common.
On the screen, such as a "joke" TV series recently broadcast by Beijing TV, there are many mistakes.
Count. A central newspaper called the criticism of CCTV Spring Festival Gala "unsatisfactory"
The title, "Dissatisfaction" is basically affirmative, but it is used in criticism. Use homophones indiscriminately.
Idioms have almost become the main rhetorical devices of commercial advertising words. Some enterprises are keen to adopt foreign brands,
These instructions are meaningless. Non-standard loanwords are everywhere in newspapers and magazines, "Wow",
"Cool" and "handsome" are everywhere. Strange words in network language are created every day, and some people sum them up.
For "people on the Internet are unhappy, and people on the Internet are at a loss."
Wang Ning: Chinese proficiency is an important aspect that determines a person's quality. The 1950s
People's Daily published Mao Zedong's Struggle for the Health and Purity of the Motherland Language.
For editorials, this idea is now indifferent in people's minds. Judging from the current Chinese teaching
According to the situation, junior high schools make up lessons for primary schools, senior high schools make up lessons for junior high schools, and universities make up lessons for senior high schools.
Students of Chinese Department in universities can't read classical Chinese, and many students even make the vernacular Chinese a mess.
The media should play an important role in this regard. People are reading news content and getting news.
At the same time, whether he likes it or not, he has learned Chinese characters and Chinese. I think/in my opinion,
Newspapers and magazines should use the same language as Chinese textbooks. Many of them
Primary school teachers reflect that in teaching practice, students are taught standardized and elegant language, but students learn from it.
Many nonstandard languages learned in some books and periodicals make all teaching work in vain, and some students even
Debate with the teacher: "You said you couldn't say that, so-and-so newspaper said so, so-and-so won the prize."
That's how novels are written. "Too much news information, quick success. Children misled by the media don't know
Teachers will be very anxious. Now, if you open the newspaper every day and have a casual look, you will find five or six.
Language error; If you choose too carefully, you will make mistakes in using words, choosing words and making sentences, and punctuation will be confused.
Don't talk about serious injuries, joke with allusions, and the situation of unclear expression is really everywhere. In the newspaper
You can often read incomprehensible words such as "dedication" and "no interest in life".
For a while, I often saw the word "popular science", and "popular science" has become very popular.
Also, why do you want to add the verb "popular"? Such as "guidance demand", "exercise level",
"divorce fashion" ... how to match verbs and objects? Good idiom, why?
Do you have anything to say? Once, I saw a headline on a front page, saying that an enterprise
The industry "takes a shortcut to turn losses into profits", without looking at the content, it is unclear whether it is praise or depreciation. Yes
Content, just know this reporter didn't know that the idiom "take a shortcut" has a deep cultural accumulation,
It is derogatory.
Second, language problems should attract the attention of the whole society.
Dong Kun: At present, the level of language use is poor and confusing. From a certain point of view,
It is said to be the bitter fruit left over from the Cultural Revolution. After 50 years,
Everyone in the 1960s knew that leaders at all levels and relevant departments at that time attached great importance to language and writing.
Work, to improve the cultural and educational level of working people as the only way to build socialism;
People's Daily serialized the grammatical rhetoric speeches of He Zhu.
Editorials about the standardization of language and writing, the reform of writing and the standardization of Chinese are one after another.
Conferences with the themes of simplifying Chinese characters, formulating Chinese phonetic schemes and promoting Putonghua were held one after another.
A series of major measures on language and writing work have been introduced one after another. Premier Zhou Enlai's speech at the National People's Congress
At the meeting, a formal report was made on the relevant issues, and the enthusiasm of the masses to learn culture, grammar and rhetoric was high.
Tide can be described as "unprecedented". The Cultural Revolution resulted in the educational level of more than one generation.
It is very necessary to lack the knowledge of using Chinese correctly and writing.
Of course.
There are also some specific factors that aggravate the confusion, such as the introduction of the first one in 1977.
The second simplified scheme of Chinese characters was abolished a few years later because it was immature, but now there are three kinds,
Forty-year-old people have studied Erjian when they were students, but many people don't know Erjian.
The word "Tibet" has now become a typo, such as "Xizhi" and "Inner Mongolia"
"Internal help" and so on.
Wang Ning: We should look at this problem objectively. 1. Knowledge explodes, and there are too many things to learn.
So people attach importance to science and technology and despise China people. Second, in the era of science and technology, lack of scientific and technological knowledge will affect
Employment and life. There is also a fast pace of life and impetuous people, which is an objective reason. subjectively
I think the main reason is that the Chinese level of leading departments has declined in every country's economy.
It will be encountered during the rising period, which is almost a common problem. Why do we take the detours that others have taken?
Why not avoid it?
Also, media practitioners should strengthen their sense of responsibility. Now journalists and editors of big newspapers,
At least I graduated from college, and I don't lack knowledge of language and writing. As long as people who run newspapers realize this.
News has a great educational function, and news will "mislead other people's children", so it will pursue it.
While pursuing the speed of news, considering the universality, long-term and seriousness of its influence,
This gives birth to a sense of responsibility-to "strive for the health and purity of the motherland's language and writing."
Become your own professional ethics.
Su Peicheng: Now the best-selling books in bookstores are computer books and English books.
Language. However, Chinese is shrinking in the fields of research and learning. Because of English learning
Well, you can go abroad and make a lot of money, but if you learn Chinese well, you won't make a lot of money. speak English
Poor pronunciation is afraid of jokes, but people don't care about the level of their mother tongue, and they all speak with a southern accent.
Words don't convey meaning, but it doesn't matter Why do you prefer one thing to another?
In recent years, we have made gratifying progress in all our work, but the language and writing work
But it is relatively lagging behind. If this situation is not changed, it will not only affect education and human development.
The cultivation of talents will also affect the smooth progress of all work, including internal affairs and diplomacy.
Third, combine the innovation and standardization of Chinese.
Su Peicheng: First, strengthen the state's management of the use of spoken and written languages. National lingua franca
Language law regulates social communication behavior, not individual's use of language.
The targets of adjustment are state organs, schools, publications, radio stations, television stations and television screens.
Curtains, public facilities and advertisements, descriptions of commodity packages, names of enterprises and institutions, and public services.
Vocabulary used in industrial and information technology products. Language problems in these areas have been solved.
When the cultural environment is purified, personal language and writing will be standardized. The second is to improve Chinese in primary and secondary schools.
Chinese teaching, improve the quality of Chinese teaching. This is the fundamental measure to improve the Chinese quality of the whole nation.
Chinese teaching should attach importance to listening, speaking, reading and writing of modern Chinese.
Language is stable and changeable, which is the standardization and modernization of Chinese.
It's like a car with two wheels and a bird with wings. Chinese is a vivid and continuous absorption.
In order to meet the needs of social development, Chinese should also be popularized in time.
Reform, especially at present, has many new things, and the original language standards will not work.
Modify. If Chinese is not reformed in time, it will not be standardized.
Dong Kun: Leaders at all levels, the whole society and relevant experts and scholars should let all the people know.
The usage level of Taoist language and characters is an important symbol of the civilization degree of a country and a nation.
Understanding the standardization of language and writing is the key prerequisite for accurate transmission and exchange of information.
It is of great significance to economic development and cultural construction; Knowing that maintaining the purity of a national language is related to
National dignity is the sacred obligation of every citizen.
In addition, for social media (movies, newspapers,
Publishing institutions, etc. ), teaching units, civil servants, for the use of language (such as production
Commodity packaging, advertising) in order to seek economic benefits, businesses and enterprises must be strict,
Rules and regulations, strict law enforcement and clear rewards and punishments can play a healthy and good social guiding role.
Let people realize that although there are personal habits in the use of language, once it enters the society,
To express and communicate, if careless and sloppy, making people laugh and generous is second; but
I'm afraid it's not a trivial matter to express fallacies and cause misunderstandings and disputes. in fact
The more the information age, the higher the requirement of society for writing and language expression.
Wang Ning: I think there is a word that should be popularized, and that is "the life of China people". Life in China.
This is a very important social problem. Form a healthy life in China in the whole society, I think.
Because three areas are very important, one is education, the other is publishing, and the third is news. personal communication
Different from social communication, if these three aspects are standardized, the masses will naturally form.
Language atmosphere. Therefore, while attaching importance to education, our publications, audio-visual products and various
This media language should be standardized and strive for elegance and beauty.
I think language innovation should meet the following conditions: first, the meaning is clear; Second, in line with
China law; Third, there are no other normative words to replace; Fourth, it is easy to understand. Only in this way can we.
It's acceptable. For example, the word "hype" is expressive and acceptable. this
In addition, we should pay attention to the style and occasions, such as elegant articles, and should not use common sayings.