1. Inquire about the qualification of application (investment invitation or agency inspection in official website) → Prepare materials (stamped with fresh seal) → Submit materials for settlement (complete preparation to avoid rejection and modification). 2. Submit an application for brand evaluation (company strength, brand influence, operation plan and PPT, but not for trial operation) → qualification review (preliminary review and review, including data authenticity, product links, etc.). ).

What are the procedures and fees for opening a Tmall store?

First, Tmall store opening process

Stage 1: Inquiring about the eligibility for application

Inquire about the application qualification (investment invitation or agency inspection in official website) → prepare materials (with fresh seal) → submit materials for settlement (complete preparation to avoid being refused to modify).

Stage 2: Submit an application

Brand evaluation (company strength, brand influence, operation plan, PPT, and businesses that have entered trial operation will not be reviewed for the time being) → qualification review (preliminary review and review, including data authenticity, product links, etc.). )

The third stage: improving store information

Activate the account (please check the email notice) → Complete relevant tasks (exams) before opening the store → Pay the fee (please pay the fee within 15 days after opening the store to avoid invalidation of the application).

The fourth stage: complete the opening of the store.

Release goods (product 30+)→ store decoration (logo, store signboard, etc. ) → online store.

Second, the cost of opening a Tmall store.

According to the store type and trademark status, the deposit is divided into four grades:

The first file: flagship stores and specialty stores authorized by the R trademark, and the payment standard is 50,000;

The second file: flagship stores and specialty stores authorized by TM trademark, and the compensation standard is 654.38+ 10,000;

The third file: the franchise store authorized by the R trademark, the payment standard is 654.38+ 10,000;

The fourth file: franchise stores authorized by TM trademark, and the payment standard is 1.5 million;

According to the main categories of stores, the annual software service fees are divided into two categories:

The first gear: the standard is 30,000;

The second gear: the standard is 60,000;

Rates are converted according to the proportion of successful orders, as follows:

According to different commodity categories, it is generally between 0.5% and 5%.