The upsurge of "Youth Entrepreneurship" is on an equal footing, and the modern entrepreneurial spirit broke ground in China for the first time! A successful entrepreneur can't do without a well-made plan. Many people ask how to open a flower shop. The following are the investment risks and strategies of flower shops that I have compiled for you, for your reference only. Let's have a look.

Flower shop investment cost:

The grade gap of flower shops is quite large. Because the cost of flowers is low, and the number of one-time purchases will not be many, the initial investment is not very large, mainly the rental and decoration of shops. If you want to open a large-scale, elegant and high-tech flower shop, then you need to add a warehouse to the store. Expensive berth rent, huge renovation cost, training cost and salary of technicians, and huge working capital add up to more than 654.38+10,000 yuan. But if you just open a small flower shop, a few thousand dollars will do.

According to the current medium-level flower shops in Foshan, the general one-time investment needs 20,000 yuan, and the expenses are as follows:

The rent of shops in urban areas is about 10000 yuan;

The working capital for purchasing raw materials on a regular basis is about 1000 yuan. Small flower shops are characterized by one-time investment and less daily operating funds. A flower shop with a daily sales of 400-500 yuan only needs to replenish 200-300 yuan's flowers every day. Simple decoration layout is about 2000 yuan;

These, together with the salaries of two or three employees, the first batch of purchases, pruning and packaging tools such as kettles, sponges, scissors, ribbons, flower devices, wire, wrapping paper, candles and so on. , are all around 20 thousand yuan.

Flower shop investment income:

The retail profit of flowers can reach 50%-80%, which is very impressive. But because flowers wither easily, its loss rate is quite large. A flower shop owner said that the probability of loss is quite large. If 65,438+0,000 flowers are returned, only 200 to 300 flowers can be bought at most, and those that cannot be sold must be thrown away. So the boss said that it usually takes one to two years for mid-range flower shops to recover their costs.

Flower shop management risk?

Flower shop is a small investment and small risk business model, and its risks are as follows:

It is difficult to grow flowers. Flower shops will inevitably encounter flower loss, so how to maintain flowers and minimize flower loss is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.

There are few customers in the off-season. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months.

Flower shop management strategy:

Floriculture design is the foundation of opening a shop. The secret of flower shop management is that flower shops not only sell flowers, but also provide consumers with high-level floral works and floral design services. If the flower shop simply wraps flowers, or the flower shop only sells flowers and only fights for the price, then the competitiveness of the flower shop will be greatly reduced. So employees can be sent to special training schools for training. In addition, in view of people's different preferences for floral works, tailoring is the direction for flower shops to develop their business.

Choose a suitable location for the flower shop. The grades of flower shops vary greatly, and if they are not positioned properly, they will cause great losses. If the positioning level is higher than the actual consumption capacity of customers in this respect, then the huge investment will be difficult to recover. But if the positioning is too low, the store is too "poor" and the product quality is low, then you can only fight for the price in the market, and it is difficult to obtain the normal profit of the flower shop.

Choose a suitable store address. Flower shops can be selected in the gathering place of flower shops in this area, which can form a scale effect and many customers will "come here". If you decide to choose a separate site, you can consider choosing it next to hospitals, hotels, photo studios and entertainment centers to avoid the impact of off-season on overall performance.

To run a flower shop, we should seize business opportunities and be regular customers. To do this, credibility is the key. First, the quality and price of flowers should be appropriate, and second, we should pay attention to the quality of service, and we can make promises such as free door-to-door delivery to customers. In addition, flower shops can contact more units and companies to do big business, especially hotels, photo studios and other places, and they can also join online flower shops to avoid being obsessed with retail and waiting for him.

Extension and continuation

What are the risks of flower shops?

Many people think that flower shops have less investment and no risk. In fact, this is a misunderstanding of flower shop management.

Myth 1: Flower shops are risk-free. Some people think that flower shops can make big money, get quick results and have no risk, so they blindly invest in opening stores regardless of whether they know flowers or not. As we all know, the flower industry is a high-risk industry. Without risk awareness, careful study of the market and in-depth understanding of the market, blind flower shops will cause irreparable economic losses. As a commodity, flowers must follow the laws of market economy. Business varieties, geographical location, advertising, service quality and so on are all very important, and it is necessary to conduct in-depth and detailed investigation and demonstration before the flower shop. In addition, bonsai with flowers and trees has the characteristics of strong seasonality and high maintenance technology requirements. Therefore, before opening a store, we must have certain funds and flower cultivation management technology as the support, pay attention to the flower market at any time, minimize risks and avoid unnecessary losses.

Myth 2: The bigger the scale, the better. In recent years, some flower merchants blindly pursue scale effect, and their business scale is getting bigger and bigger. They invested tens of thousands or even hundreds of thousands of yuan to open a flower shop, and the results were not satisfactory. The cost is too high and difficult to control, resulting in more turnover and less profit, and the accounts at the end of the month can't make ends meet. Opening a flower shop should not simply emphasize the expansion of flower shop scale, but should pay attention to the adjustment of flower product structure, strive to improve flower quality and excellent service, constantly explore the appropriate scale suitable for its own operating characteristics, and strive to improve economic benefits.

Myth 3: The more varieties, the better. Many flower shops want to be big and complete when determining their business varieties. They sell everything, local, provincial, imported, fresh cut flowers, potted flowers, ornamental plants, strange stones and so on. On the surface, customers have a lot of choices, but in fact, they are counterproductive, numerous and miscellaneous, and have not formed their own unique advantages. In terms of operating varieties, according to local climatic conditions, geographical location, flower output, market demand, etc. We should choose products suitable for local residents' economic income and consumption demand, and sell flowers with different specifications and quality standards to meet the needs of different consumer groups.

Myth 4: The closer to the city center, the better. The address of the flower shop should be linked with the variety, price, grade and scale of its own operation to see where it is suitable to open a shop. If the variety you operate has no characteristics and the service quality is average, even if it is opened in downtown, the economic benefit is not high. When choosing the location of flower shops, we should carefully analyze the distribution of local flower shops, and open shops in densely populated residential areas or hospitals, schools and other areas, which will not only facilitate the citizens, but also bring good economic benefits to flower shops. After nearly a year's operation, Liu Xiaolin finally found the knack of running a flower shop, but he was also afraid. If he is not an art design major and has a certain design skills, his flower shop can easily provide only the most elementary services, just like some small flower shops.

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