Mobile internet plus promotes mass entrepreneurship and innovation, and the transformation of traditional industries is imperative. How to make use of the national strategy of "Mobile internet plus" and the voice of the 14th China Internet Conference to give the industry new thoughts.
Many new elements have been added to this Internet conference, especially the "Mobile Internet Plus Transformation and Innovation-2065438+05 China Mobile Internet Service Forum for SMEs" was established. Among them, big data trends, industry application prospects, and APP Innovation Summit are the highlights of this year.
Big data leads the mobile Internet.
Internet Big Data is a large-scale database that uses mobile Internet technology to collect data and build it. Through the management, mining and detailed analysis of user data, we can accurately match the needs of advertisers and consumers.
Internet society of china's "Big Data Opens the Big Future" Forum focuses on how to interpret and play with big data and what breakthroughs have been made in marketing. This paper mainly discusses the application and future development trend of big data in various industries under the ecological environment of Internet big data industry.
By June of 20 14, the number of mobile phone users in China reached 527 million, an increase of 26.99 million over the end of 20 13. The penetration rate of users in cmnet reached 39 1%, and nearly 40% people in China used mobile phones to surf the Internet. Mobile phone users, as independent individuals, are also carriers of data transmission.
The success of the second profit of mobile Internet advertising depends on the innovation of mobile Internet and big data, so as to achieve accurate communication and allow users and businesses to enjoy reasonable resources. The second-earning platform selects target users according to gender, age, income, occupation, preferences, etc. through parameter setting, and uses mobile phone GPS to accurately push advertisements.
Mobile Internet Advertising Helps Enterprise Marketing Upgrade
The most dazzling highlight of this China Internet Conference is to cater to the development trend of mobile Internet and the needs of traditional industry transformation, and to respond to the call of "internet plus" action plan. However, in the face of the impact and challenges from the Internet, traditional industries have touched the net in succession. In the tide of transformation, how small and medium-sized enterprises survive is thought-provoking.
Gao Xinmin, vice chairman of internet society of china, pointed out that SMEs determine the future of China's economy and China's Internet industry. It is hoped that small and medium-sized enterprises can successfully transform themselves by relying on the Internet environment, and embark on a road that conforms to China's national conditions.
In the survival and development of small and medium-sized enterprises, product promotion is the basis of marketing, and the demand for product advertising in small and medium-sized enterprises is extremely huge. Therefore, the advertising platform is particularly important, but the cost of advertising through traditional channels is too high, which makes many small and medium-sized enterprises flinch.
Ma Zhaode, chairman of Chongqing Secondsilver Technology, said that SMEs urgently need marketing upgrade, and mobile Internet advertising can effectively help them catch the express train of marketing upgrade. For this reason, the second earning platform uses the precise push of big data to attract the attention of merchants. In addition, the emergence of "second earning" has broken the traditional business model of advertising paying first and solved the problem of capital shortage of small and medium-sized enterprises. Enterprises don't have to spend money on advertising, and they don't have to worry about the high cost of renting storefronts, and the inventory is digested and preserved. The second-earning platform can also provide merchants' product information display. After reading the advertising information of the merchants, users can also place orders directly in the second-earning direct purchase mall to complete the commodity transaction, which opens up new marketing channels for the merchants.
Since its launch, Second Earning has been favored by many enterprises, with nearly 300,000 businesses. Mr. Lin, the person in charge of a pharmaceutical company in Jieyang City, shared that the reason why he chose to earn second money lies in its accurate promotion, effective product advertising to users in need, rapid transformation and rapid promotion of corporate marketing.
Exploration and Innovation of Second Income Advertising
In recent years, with the rapid development of Internet industry in China, mobile Internet advertising has grown geometrically. In the future, mobile Internet advertising is expected to dominate the media industry.
"Second Earning" advertising has made a series of explorations and innovations around the customer relationship, bringing customers into the advertising fee distribution system, changing customers from being forced to receive advertisements to being willing to watch advertisements, and deepening the user experience is the new tone of second earning.
At the same time, the biggest feature of second earning is that it breaks through the limitations of time and space, allowing users to watch advertisements in fragmented time. The novel operation mode of "watching advertisements to earn money" allows the audience to obtain the information they need while watching advertisements, and at the same time, they can directly obtain virtual currency silver dollars, which can be exchanged for goods on the second earning platform, completely improving the relationship between advertisements and audiences. Second Earning realizes accurate advertising through data analysis, which largely meets the needs of users and avoids the loss of resources.
Once its model came out, it immediately led the industry innovation. At Guiyang International Advertising Festival, kevin kelly, an expert on Internet prediction, lamented: It's great to get DNA in a few seconds. Now, users who earn seconds have spread all over the country, and the number of users has been rising. As of the first half of this year, the number of users has approached120,000.
With its advanced business model, Second Earn won the "Best Business Model Award of 20 14" and became the only enterprise in the mobile Internet industry to win this honor. Ma Zhaode, chairman of Chongqing Seconds Silver Technology Co., Ltd. said that big data is massive and rational, and it is easy to form a data structure. Therefore, the decomposition and accurate use of big data can be more conducive to the development of enterprises.
Under the background of China's economic transformation, mobile Internet will certainly promote the marketing upgrade of traditional enterprises, inject new impetus into local economic development and industrial transformation, and help China's economic transformation and upgrading.
The above is what Bian Xiao shared with you about big data leading the mobile Internet era. For more information, you can pay attention to the global ivy and share more dry goods.