New product activity planning scheme

2022 new product activity planning scheme (5 general remarks)

In order to ensure the effectiveness of activities, it is usually necessary to prepare an activity plan in advance, which has the characteristics of clear content and clear steps. So what kind of activity plan is good? The following is the planning scheme of new product activities in 2022 that I collected for you (5 general remarks). Welcome to read the collection.

New product activity planning scheme 1. Target market:

Shopping malls, supermarkets, department stores/school shopping malls, supermarkets, canteens

2. Commodity entry channels:

First understand the key target shopping malls in each radiation city, and negotiate with the dealers in this area: if you can enter this shopping mall, you can reimburse some promotions and make profits.

And direct supply with the target shopping mall can not only reduce the cost, but also improve the profit of the shopping mall and arouse their interest. -Shopping mall entrance is the most direct and practical way of "advertising"! If we can directly cooperate with large chain stores, I believe that with our special profits, the promotion activities will be easier to handle!

Contact the school security office and ask about the relevant matters needing attention in campus promotion.

Find a shopping mall with campus influence, talk about the intention of promoting cooperation, and then talk about the details.

With the consent of the security department, the competition will be held at the entrance of the canteen at noon and afternoon (couples are recommended to pair up and a pair of small gifts will be given if they win or lose). Students who haven't eaten will be willing to attend.

3. Promotion time:

Weekend. -when the flow of people is the largest.

4. Promotion location selection:

One side of the main entrance of the mall, or a corner of the hall in the mall.

5. Promotion method:

Hold an instant noodle eating competition. In fact, cup noodles or barrel noodles are most suitable for competitions, which saves a lot of trouble (such as disposable bowls and chopsticks). It would be great if there were a batch of special cup noodles (soy sauce noodles).

People like to be busy, and weekends are a time to relax. Today, with entertainment and fashion prevailing, many people will be willing to participate.

And the promotion methods of peers are similar (tasting, special price, etc.). ). If you want to be different, you disdain to do a different promotion, which can also be regarded as a form of "alienation" advertising;

I believe that Hongfa's special promotion methods and bold on-site tasting verification will make consumers remember Hongfa!

6. Specific ways

(1). Preparation:

Articles -5 tables, 10 chairs, a microphone speaker, disposable tableware, garbage bags (corporate environmental image), 1 water dispenser, 1 induction cooker+boiling pot, posters or stop signs for product recommendation to enhance the promotion atmosphere, small gifts (ornaments) and 2-3 pieces of hard paper for competition rules.

3 promoters-boiled water (water dispenser+2 kettles), prepare the competition surface and 1 prizes; Preside over the competition and supervise1; 1 Promote lecturers and mobile workers.

If the promoter can prepare a camera to take photos of the live game, it will be sent to the mailbox designated by the company. We can organize lively and interesting photo collections to convince new customers and promote products (hire students with high cooperation).

② Description of the game:

Each group 10 people, men and women sit opposite each other (if it really doesn't work, whatever);

Select the participants in the order of registration, with a limit of 30 people in the morning and the same in the afternoon. There is a temporary exit that can be supplemented.

The staff prepared bowls, chopsticks, noodles and water, and after soaking for 3 minutes, the host announced the start of the game;

The winner is the first person to finish the hot noodles, and gets 1 gift box noodles, and the runner-up gets 1 soy sauce noodles;

There are only six games every day, three in the morning and three in the afternoon. * * * Promotion for 2-3 days.

Considering the cost of school promotion, 4 games in the morning and 4 games in the afternoon can be promoted 1 day.

③. Precautions:

The host should remind the contestants to pay attention to safety and not burn themselves for the competition;

Staff should be careful about boiling water and garbage disposal when operating on site;

Remember, the game is for promotion.

④ Promotion subsidy:

Promotion activities, Quanzhou is recommended as a pilot. Shopping malls mainly choose Xinhuadu, Trust-Mart and Wal-Mart (Saturday afternoon is fine), while colleges and universities mainly choose Teachers College, Overseas Chinese, Yangen and Liming.

Anyone who buys a gift box of soy sauce noodles at the scene can get a pair of lovers' ornaments (mainly for schools) or 2 packages of crispy noodles.

Buy one get one free, price 1 yuan.

⑤. Promotion of reimbursement:

If the manufacturer directly participates (supplies), the purchase and lease expenses of props shall be reimbursed by the manufacturer. (Let students participate in the weekend, which is helpful for helping students and shaping consumer groups, and is helpful for school promotion activities)

New product activity planning scheme 2 1, activity theme:

Space music wine

2. Location:

(undetermined)

3. Activity time:

20xx June 5 19: 30 —— 2 1: 00 (tentative)

4. Publicity strategy:

Publish new image photos in various specialty stores and counters by using POP, posters, leaflets, body advertisements, outdoor advertisements and other carriers for early publicity and promotion. (The specific publicity method is omitted)

Use newspapers, radio stations, internet and other soft advertisements to expand the publicity of new product images.

5. Activities:

Hold a "space music wine"-the image release and product promotion of new products, invite guests to be present, and combine various media propaganda methods to create the ultimate audio-visual experience with luxurious and romantic space atmosphere, elegant and gorgeous classical music and mellow and enthusiastic wine, and create a new image full of charm and characteristics for new products.

6. Feasibility analysis:

Through this activity, we can create a sensational effect and establish a brand image. Focus on the manufacturing industry and public opinion, open market breakthroughs, and improve the market's awareness and acceptance of new products. By inviting relevant guests and decoration designers from the home improvement industry to participate in this activity, the influence of this activity will achieve the best effect in the design field and the home improvement industry, and the artistic aesthetics and professional quality of ""will be publicized and promoted in the industry.

7 specific content (attached table):

Prepare well in the early stage, choose a meeting venue that is in harmony with Baroque style and form, determine the agenda and link settings of the promotion meeting, and invite guests, home improvement companies, designers and other related personnel to attend the meeting.

The venue is arranged in baroque style, providing drinks, cakes and fruits.

Hold guest admission ceremony, signing ceremony and brand unveiling ceremony, and then insert saxophone, string and piano performances in the form of a cold dinner reception to publicize wine tasting knowledge, live music appreciation etiquette and the concept and professional knowledge of the floor, and explain how to enhance design taste through personalized decorative materials. The promotion of products in cultural propaganda creates a noble and elegant atmosphere full of artistic temperament, and achieves the dual effects of advocating new life concepts and shaping brand image.

During the reception, a lottery session (specific awards to be determined) or a game session will be set up.

Game items (tentative):

I. Answering questions

There should be several paper tape rings on the ground of the venue, and no more than six groups of participants (representatives of various decoration companies). A man and a woman in each group will stand in the ring, and the host will take turns to ask questions about wine tasting, music, baroque floor culture, professional home improvement knowledge and so on. If you can't answer or answer the wrong question, tear off a circular paper tape, and the first player who has no position (beyond the circular range) will be eliminated. The final winner can get a prize.

Wine tasting contest

Prepare four kinds of wines, invite guests to taste them on stage, and knock them out on the basis of whether they can correctly answer the varieties. The winner who sticks to the end can be encouraged by prizes. (with wine tasting knowledge)

9. Matters needing attention in this activity:

1. The choice and layout of the venue and the dress of the concierge should be based on Baroque art..

2. Give each participant a promotional material and a gift when entering the venue.

3. Gifts and prizes should be high-end, valuable and have baroque or easy logo.

The invitation letter should remind the participants to wear formal clothes to enter the venue.

5. It is best to ask the professional authority in the industry to explain the floor knowledge.

New product activity planning scheme 3 Recently, the author saw that some brands in the market were carrying out so-called "star products" or "gold single products" promotion activities, such as "Million Mask Delivery" in Zhimei Village and "Eye Cream Experience for Ten Thousand People" by An Shangxiu, and the results were very good. Now, based on my personal understanding, talk about the promotion strategy of gold items:

First of all, the promotion strategy of gold single product is expounded:

1, the so-called "golden item" is a star product with outstanding effect. In terminal sales, the company concentrates all market resources to promote a certain product or a certain type of product, such as facial mask, eye cream, foundation and so on. Through the promotion of "golden single product", we can cut into the highly competitive consumer market and get the opportunity of "close contact" with customers for the first time, thus gradually driving the sales of the whole brand. This method is generally used in the initial stage of new brand expansion or new product series listing.

2. The starting point of the promotion strategy of gold single product: concentrate enterprise resources, build core products, find breakthroughs and enhance product competitiveness. At the same time, the promotion of key items is used to attract customers to try, and the high quality of gold items is used to attract customers to turn back, thus improving customers' overall awareness of the brand and driving overall sales.

3. Market basis of the promotion strategy of gold single product: As a new brand in the franchise channel, the first job after entering the store is brand promotion, improving brand awareness and attracting customers to try to buy. But brand promotion is a long-term exaggeration, especially if you don't advertise a lot with many brands, and our customers' cognition of brands can't be changed in the short term. However, we hope that customers will try to buy as soon as possible. Therefore, it is more acceptable for customers to change the conventional abstract brand promotion in terminal sales and turn to the promotion of product benefits, which is more realistic for many new brands with weak promotion efforts.

4. Product positioning of gold single products: The positioning of enterprises for gold single products is terminal breakthrough, brand promotion and overall sales promotion, that is, customers' views on brands are changed through the use effect of single products, and the sales of the whole product series related to single products are promoted. The company does not seek the profit of this kind of single product, and the gold products that have completed the promotion task in one stage are sold as normal products, and other gold products are launched.

Second, the reasons for implementing the promotion strategy of gold single products:

1, low brand awareness: As a brand entering the market, it is difficult to gain the trust of customers and try to use it in a short time. The way to recommend gold items is to seek a breakthrough in product promotion and increase the possibility of customers choosing products.

2. Products have no outstanding differentiation and advantages: many new brands have no outstanding advantages in product concept, brand concept or brand culture, so it is difficult to highlight brand personality and product characteristics through overall series promotion. Adopting the phased sales strategy of gold single products can make up for the above shortcomings. "Promoting gold products by stages" refers to promoting a star product in a quarter or half a year, and then promoting other products, so as to promote the overall sales through the high return rate of gold products.

3. Improve the probability of customers trying to buy: Many well-known brands, especially the customer groups of high-end brands, have high brand loyalty and are unwilling to change brands at will in a certain period of time, which makes it more difficult to promote new brands in the early stage. If you want to transfer competing customers, only relying on in-store brand promotion will not have obvious effect in the short term, and customers need a long-term process to try to buy. However, after the implementation of the gold single product promotion strategy, enterprises have strengthened the rendering of gold single products on the terminal, from abstract brand promotion to product interest point promotion, which will make it easier for customers to try to buy key gold single products. At the same time, the promotion of gold items in various ways in the store has increased the attraction to customers and enhanced their confidence in buying.

4. The promotion of gold single products can speed up brand promotion: once a gold single product is tried by a customer, it will definitely bring a high return rate. After experiencing a high-quality and efficient gold single product, customers will have a high evaluation of the brand and then buy the whole series of products.

5. The promotion strategy of gold single product helps enterprises to concentrate resources on marketing: in a certain period of time, all image propaganda, promotion activities and gifts of enterprises are carried out around gold single product, which is more intuitive and influential than the promotion of the whole brand. At the same time, the promotion method of gold single products also makes up for the shortcomings of unprofessional and immature training methods of many enterprises. Enterprises put limited energy into the training of gold single products, and let their sales staff use the most "sharp" side to PK other competing products.

6. The sales strategy of gold single product can avoid the suppression of competing products: once a new brand enters the store, once the promotion activities are carried out, it will definitely attract similar competing products to follow up the suppression. However, if enterprises strategically focus all their promotional activities on the recommendation of a single product, they will give competing products the illusion that you are not their competitors, because for these already well-known competitive brands, they will no longer focus on the promotion of a single product, including Marubi, and now they will focus on the promotion of the whole brand, not just the recommendation of eye products. This is creating opportunities for new brands, and invisibly taking the "most lethal" way to erode the competitive market.

7. The promotion strategy of gold single product can guide some customers to weaken the consumption consciousness of "only buying brand-name products" and pay attention to the benefits of products instead, which can bridge the gap between enterprises and competing products in brand awareness, "speak with product effects first" and then let customers accept the brand of enterprises.

8. The promotion method of gold items can better cooperate with stores: through the vigorous promotion activities of gold items, enterprises will produce a large number of sales of gold items, so that stores can intuitively see the potential of the brand and increase their confidence in brand promotion.

9. Implementing the sales strategy of gold single product is beneficial for enterprises to produce goods and gifts: if the promotion strategy of gold single product is successful, enterprises can concentrate on producing gold single product in a certain period of time, which is conducive to controlling costs and reducing inventory risks. In the production of small and medium-sized samples, enterprises can concentrate on mass production of gold single product experience equipment at one time, while reducing the types and quantities of other product experience equipment and reducing production costs.

Third, the implementation risk of the promotion strategy of gold single products:

1. Enterprises must be careful when choosing gold projects. They must be products with core technology, ensure their use effect, have differentiation and outstanding advantages compared with competitors, and the customer's return rate after use must be high. If the gold item is not selected properly, or the product effect is not good, it will disappoint customers and even adversely affect the whole brand.

2. If the promotion effect of this method is not good and the customer acceptance is not big enough, it is not easy to produce the expected effect. Because the consumer coverage of a single product is limited, such as liquid foundation, not all customers like to use foundation, which requires us to let as many customers as possible participate in the promotion activities, so as to improve the trial rate of target customers;

3. Improper use of the promotion strategy of gold products will give customers a "preconceived" impression, that is, the brand is to make a certain product. For example, Marumi is a professional eye cream, which may be difficult to change customers' long-term cognition of the brand's inherent consumption.

Fourth, some operating methods of the promotion strategy of gold single products:

1. image promotion: during the promotion of gold products, all promotional materials of the company use the theme patterns of gold products, such as light boxes, activity posters, product leaflets, tags, X-stands and promotional clothes.

2. Promotion activities: During the promotion of gold single products, the themes of holiday promotion and daily promotion activities are all around the effective promotion of gold single products, with the promotion and sales of gold single products as the leading factor.

3, experiential sales:

A. Distribute small and medium-sized samples to target customers purposefully, and follow up by telephone to urge customers to try to buy.

; B conduct free product experience activities for key customers in the store, and make telephone follow-up to encourage customers to buy back.

4. Buy-and-give activity: For customers who buy other products of this brand, launch the activity of "giving extra xx yuan (ex-factory price or cost price) of gold items" to improve the chances of customers using gold items.

5. Squeeze competing products: For customers who are using similar competing products, carry out the activity of "exchanging empty bottles of designated brand items for my gold items for free (or adding xx yuan)".

To sum up, the promotion strategy of gold single product is one of the technical strategies for the early promotion of new brands in franchise stores. Enterprises' flexible use of their own brands will definitely give us "extra points" in brand promotion.

New product activity planning scheme 4 I. Activity theme:

If you want to quickly squeeze into the mobile phone market and realize heart-to-heart marketing, you must first create an atmosphere in which hammer mobile phones are listed! Therefore, on the occasion of the release of new products, we held the hammer Smartisan T 1 new product release conference, which made the hammer Smartisan T 1 cause a sensation in the society and attract attention, laying the foundation for future marketing promotion.

Second, the organizer:

Hammer technology

Third, the activity time:

Thursday, June 5th, xx10: 00 ——11:00

Location:

Room 3205, Teaching Building 3, Wuhan Media College, Huazhong Normal University

Fourth, the form:

Press conference (reporter's question, organizer's answer)

Verb (short for verb) The purpose of the activity:

1) has created a sensational effect for the listing of hammer Smartisan T 1, focusing on the public's sight, effectively spreading the brand core concept and expressing the brand image.

2) Create communication opportunities with consumers and distributors to make future sales smoother.

3) It is strongly distinguished from the promotion methods of other products in this industry.

4) Make use of the power of mass communication to widely spread product information and corporate image, expand the brand awareness of Hammer mobile phone and help establish the brand image.

Agenda of intransitive verbs meeting:

time