The publication "Sanxiang Youth" of Beijing Hunan Youth Entrepreneurship Promotion Association has been printed. Some articles in Sanxiang Youth magazine are now excerpted.

On June 5438+065438+ 10, 2020, Li Jing, vice president of Van Gogh's headquarters in Sanyuanqiao, Chaoyang, Beijing, received the bosses and executives of packaging enterprises from dozens of cities, including Hangzhou, Suzhou, Shanghai, Dalian, Fuzhou, Chongqing and Shenyang. They visited the whole home improvement experience hall of Van Cleef & Arpels' brands, and then went to the headquarters office area to have an in-depth discussion and exchange with the business module leaders of Van Cleef & Arpels' home empowerment team.

The competition in the home improvement industry is fierce, and most well-developed brand enterprises want to jump out of rich cities to expand their scale, attack the city and seize the world. Therefore, it is rare in this industry to sit down and communicate with visiting colleagues from all over the world. Every time Li Jing smiled and said, "We Hunan people like to make friends, and Brahma guests don't just live in Beijing. We have a bigger goal, so Brahma guests should have a broad mind and develop together with colleagues in home improvement. Only by learning from each other and holding a group to keep warm can we go further! "

Li Jing has such an open-minded mind, which is especially rare in this fierce and even tragic industry. In fact, he was originally a poor boy who went into battle shirtless. With failure again and again, persistence again and again, decisiveness again and again, overcome difficulties and overcome difficulties! But every time, Jing Li always smiled casually and said, "Alas! Actually, I never thought about starting a business. I am a passive entrepreneur! "

Go abroad pass | drop out of school to make a living in Beijing

Li Jing, who was born and raised in Hunan since childhood, looked up to the mountains and rivers, endless barren.

Fortunately, my parents are more open-minded and insist on sending Li Jing to school. At that time, it was the most striking way to get ahead: the armed police stood guard at the time of reference, tried the national meal after the exam, changed the rural hukou to the urban hukou, and received state subsidies. In order to change her fate, Li Jing passed her own hard work and was admitted to the secondary school with excellent results. When he graduated, he was rated as an "excellent secondary school student" and was sent to the military school.

Less than a week after entering school, I thought the future was bright, but fate played a joke on him. Li Jing received news that his mother was ill in hospital and was short of money. Without consulting anyone, he decisively withdrew his tuition, and then began to think about where to go after dropping out of school.

At this point, Li Jing's mood is a little depressed, but he can't continue to study because of his good academic performance. He doesn't want to go back to his hometown in that mountainous area, just want to find a place far from home to work. So a train ticket arrived in Beijing, and a person plunged into the second floor of the basement, and it was dark! I have no relatives, no friends, or even a drinking cup. When drinking water, go to the public water room and stick your head under the tap, thus starting life in the north.

Become a network celebrity | From repairing computers to becoming the first batch of "network celebrities" in the home improvement industry.

During SARS in 2003, Li Jing accompanied his girlfriend to a decoration company for an interview. While waiting at the door, HR Commissioner passed by and asked him what he was doing. Li Jing said that he was waiting for his girlfriend's interview, so they chatted. At that time, the company's local area network was broken, and the general manager Li Jing got up three times to get it done. In this way, he entered the first enterprise in the decoration industry to do network management.

Because what Li Jing does is not directly related to the home improvement business, there is nothing to do when the network breaks down every day. However, he found that the company had a forum on Focus Online, so he registered "Gong Li Online" to help netizens answer thorny decoration questions on the forum. If you can't answer, go to your colleagues or Baidu for information. I didn't expect to get out of hand and become famous. There are more and more customers consulting online, and the achievements created for the company are getting higher and higher. So the company authorized Li Jing to recruit and set up the network marketing department. And with the unprecedented success of Beijing company's network marketing, Li Jing himself became the network marketing director of this national home improvement enterprise, and began to go to foreign branches frequently, supporting branches to set up network marketing departments, and personally gave guidance and training.

The three-year online sales career has created many firsts in the decoration industry, generated hundreds of millions of sales, and cultivated the largest online sales team. At the same time, Li Jing has also become the moderator of various forums such as SouFun, Sina and Focus, and has become the first batch of "network celebrities" in the home improvement industry, and is often invited by the media to share experiences with some enterprises.

Invited to start a business | Rebuilding a decoration group company from marketing to front-end design

When sharing with enterprises, Li Jing received an invitation from the owner of a home improvement enterprise in Beijing at that time. At first, he didn't want to go, and recommended his subordinates who had just started to do online marketing. As a result, the other party was not very accommodating and found Li Jing. Li Jing hit it off immediately with the other party, so he gave up his job with an annual salary of several hundred thousand, and said to the boss of this company, "I am earning several hundred thousand now. In terms of treatment, your company is too small to afford me. Just give me a monthly minimum living allowance of 2,000 yuan in Beijing. I'll do it first. See how much value I can create for the company, and then we'll talk! "

After Li Jing joined the company, he worked as an online sales manager in the first month with a monthly salary of 2,000 yuan; In the second month, I worked as a planning manager with a monthly salary of 3000 yuan. In the third month, he was promoted to assistant general manager with a monthly salary of 5000 yuan. He is responsible for more and more work, and his salary is getting higher and higher, but Li Jing never talks about his salary with his boss. Before 2008, Li Jing helped this enterprise to establish a "sea, land and air channel system", which fully guaranteed the problems of customers in the development of the enterprise and achieved the purpose of reselling the sales performance of the channel. In the second half of 2008, the performance of the company's design system decreased by 50%. It was at this time that Li Jing was ordered to take over the front-end design system. After Li Jing took over, she gave full play to the hard-working spirit of Hunan people, and with the team's day and night fighting, she achieved a turnaround in performance that year, and created a miracle of 500 million sales the next year, becoming a leading enterprise in the decoration industry in Beijing. Li Jing has also been the group vice president of this enterprise for eight years.

The Road to Self-improvement | Give up the high salary and embark on the entrepreneurial road of Van Gogh Hakka costumes.

In 20 13, due to business philosophy and personal development reasons, Li Jing tearfully bid farewell to the enterprise that had served for 8 years and gave up the position of vice president of Jiazhuang Group with an annual salary of one million. At first I was confused and didn't know what to do. He has never had a rest since he joined the work. He has rested for 1 month, and his body has rested, but his heart has been thinking about the future.

After a month of ideological struggle, he finally made a difficult choice-starting his own business. Without much venture capital, he swiped his credit card, founded a decoration enterprise management consulting company, provided enterprise consultation in the 10 section, and opened a network marketing training camp course for decoration enterprises. In this process, Li Jing often gives lectures for three days and two nights, and often travels around the country to serve home improvement enterprises. Although he has been recognized by customers, he is far from it. ......

By chance, Li Jing bought an engineering decoration company and started his old job-decoration industry. He renamed the company Van Gogh and entered the home improvement industry in an all-round way, grafting tooling, an advanced construction technology, into the home improvement field, which played a very good role in controlling the common quality problems in the home improvement industry. Prior to this, the home improvement industry did not pay attention to technical content. This can also be said to be an update to the process of home improvement industry. Since then, Van Gogh Hakka costumes created by Li Jing have established their position in the home improvement industry.

Then, Li Jing took the lead in introducing German standard, intelligence and environmental protection in the industry, advocated German standard engineering, smart home and environmental protection, and formed strategic cooperation with hundreds of first-line brand building materials manufacturers. After several years of development, it has three flagship stores in Beijing, with a comprehensive business area of tens of thousands of square meters and thousands of display materials. Various styles of real-life model rooms can be visited and experienced, realizing the real WYSIWYG home improvement mode of first experience and then decoration, which makes consumers more worry-free in decoration.

Future goal | To achieve a scale of 10 billion yuan within 5 years and lead enterprises to successfully go public.

In just a few years, under the leadership of Li Jing, all-inclusive decoration, integrated service, personalized decoration, public space engineering decoration, customized furniture, video operation, cultural media, comprehensive training, management consulting, etc. Has been making steady progress step by step. With the mentality of striving for perfection, Li Jing keeps learning, manages Van Gogh Hakka costumes with indomitable fighting spirit, and explores a new ecological model of the industrial chain of home improvement industry. He put forward a low-key and confident goal: 654.38+000 billion in five years, and successfully listed the company and became an industry phenomenon company.

Banner, a Van Gogh home ecological aggregation platform, has five major decoration modules, namely Van Gogh Hakka decoration, Zhu Ji decoration, advanced decoration, extraordinary high home decoration and Van Gogh micro decoration. There are 6 flagship stores in Beijing with a total business area of tens of thousands of square meters, which provide one-stop home improvement services such as all-inclusive decoration, all-inclusive decoration and check-in of bags. Zhu Ji tooling, house quick repair, Bedson whole house wood industry and other three major home improvement extension brands, layout tooling, housing reform, customized wood industry and other industries; It has three national empowerment platforms, namely Philharmonic Butler Management Consulting, Decorative Culture MCN and Dressing Xiaobai, to help the healthy development of the home improvement industry.

Van Gogh Home, led by Li Jing, plans to become an ecological aggregation platform in the home furnishing industry in the future, relying on information technology, featuring management training, focusing on omni-channel customer acquisition, deepening the industrial chain and supply chain, helping traditional home improvement enterprises to achieve transformation and upgrading, allowing Chinese people to enjoy high-quality decoration experience and realize a healthy, quality and beautiful living environment!