Bank 3 15 Summary of Publicity Activities 1 Guide financial consumers to rationally safeguard their rights and build a harmonious and green financial consumption environment. Dalian Branch of Minsheng Bank actively responded to the call of the People's Bank of China, and launched "2065438+" with the theme of "Rights, Responsibilities and Risks" in all business outlets, community branches and self-service banks within its jurisdiction from March 9 to 15.
This activity lasts for half a month with the theme of "Rights, Responsibilities and Risks". During the activity, the staff of Dalian Branch of Minsheng Bank focused on the legitimate rights and interests of consumers, ways and channels of safeguarding rights, bank financing and illegal fund-raising. Through publicity, we will strengthen financial consumers' awareness of risk responsibility, further enhance their awareness and ability to protect their legitimate rights and interests, and advocate consumers' rational consumption and scientific and reasonable choice of appropriate financial products and services.
First, attach great importance to, actively prepare for and focus on the smooth development of publicity activities.
In order to improve customer service level, safeguard financial consumers' rights and interests, and strengthen the knowledge popularization of employees throughout the bank, the branch organized employees to study the New Consumer Rights Protection Law to understand the background, new highlights and basic rights granted to consumers. Learn the Consumer Finance Knowledge Education Manual, and master the basic knowledge of financial services, the notice to complain about rights protection, the risks of common products and services and operational precautions; Learn the Regulations on the Administration of Credit Information Industry, master the online inquiry methods of credit reports, and improve the compliance awareness of employees in inquiring, managing and using personal credit information according to law.
Second, carry out the theme activities of consumer rights protection
(A) pay attention to online publicity
Publicize the consumer complaint handling mechanism of branches through outlets, and popularize financial consumption knowledge. The publicity content mainly includes the bank's complaint telephone number, complaint channel, complaint handling process and consumer complaint channel. Dalian Branch of Minsheng Bank has also uniformly produced publicity boards and leaflets on consumer rights protection, which are placed in prominent positions in various business outlets. The LED and self-service machines at various outlets have put up slogans such as "Popularize the knowledge of financial laws and regulations, protect the legitimate rights and interests of financial consumers", "Open channels for safeguarding rights, protect the legitimate rights and interests of consumers, stabilize the development order of the industry, and improve the level of financial services".
At the same time, for more and more WeChat users, Dalian Branch of Minsheng Bank has developed WeChat publicity materials and published 3. 15 special reports on WeChat public platforms of branches to popularize financial knowledge.
(2) Theme publicity activities
Dalian Branch of Minsheng Bank made a leaflet with the theme of 3. 15 according to the brochure of "Financial Consumer Rights Day" issued by the People's Bank of China, and set up a booth in the area around the branch's outlets with a large flow of people. Business backbones with rich business experience and strong communication skills serve as propagandists, and actively distribute leaflets to customers who come to the outlets to handle business and citizens passing by, so as to popularize financial knowledge. At the same time, taking advantage of the convenience of community sub-branches, we will go deep into the community to interpret the knowledge of security rights, right to know, channels for safeguarding rights, ways to prevent risks and so on for the masses.
At the same time, during the activity, the after-sales managers of branches distributed financial knowledge publicity materials to the returning customers in various on-site return visits, and conducted face-to-face financial knowledge publicity and education, which was well received by customers.
(3) Conduct risk investigation in the field of high incidence of internal complaints.
During the activity, self-examination was focused on asset quality, illegal operation, legal proceedings, customer complaints, letters and visits, employee misconduct, wealth management products and agency business, and arbitrary charges by small and medium-sized enterprises. Take effective measures to all kinds of risks found in the investigation and formulate countermeasures. Strengthen employee education and standardized management of marketing behavior, nip in the bud, and resolve potential contradictions in advance.
After the centralized publicity activities, Dalian Branch of Minsheng Bank will continue to publish complaint bulletin boards in prominent positions in various business outlets, and publish the handling procedures, basic financial knowledge, consumer rights protection knowledge and other contents on the extranet of the branch for a long time. We always put publicity and education services for banking consumers in an important position, and regularly carry out publicity activities on the basic knowledge of banking finance in a certain form every year to build a long-term mechanism for public education.
The publicity campaign has achieved good publicity and popularization of financial knowledge. Dalian Branch of Minsheng Bank said that it will continue to do a good job in publicity and popularization, conscientiously sum up the experience and practices of the activities and carry them out efficiently.
Summary of Bank's 3 15 Publicity Activities 2 In order to promote the healthy development of Shanghai's banking industry and create a harmonious and honest financial environment, we cooperated with our city to carry out the "Harmonious Financial Integrity Service"-Shanghai Banking Industry's 3 15 International Consumer Rights Day Publicity Week. According to the relevant requirements of Shanghai Banking Association and its branches, our bank was in all districts and counties of the city on March 20 13, although on the day of the event,
Improving the level of financial services and safeguarding the rights and interests of financial consumers is an important measure for the Bank to fulfill its corporate social responsibility and set an example for industry services, and it also reflects the core corporate values of the Bank's "customer-centered" all the time. In order to protect the rights and interests of financial consumers, from the customer's point of view, considering the customers' thoughts and thoughts, 100 outlets in the jurisdiction actively participated in the activities, and received customer consultation by issuing leaflets and setting up stalls on the spot, and achieved good results. These activities are as follows:
1. Five outlets of the Bank participated in the publicity activities of setting up stalls in the same industry 100 outlets in the whole city.
As five key outlets, Luwan Dapu Road Sub-branch, Xuhui Damuqiao Road Sub-branch, Pudong Yang Lian Sub-branch, the public customer service team of the branch business department and Nanjing West Road Sub-branch participated in the publicity activities of setting up stalls at 100 outlets in the whole city. After receiving the relevant notice, all activity units attached great importance to it, organized and arranged staff as soon as possible according to the requirements of the activity, and prepared all kinds of publicity materials.
At 9:30- 1 1:30 am on March/5, five key outlets of the bank selected outlets or open-air squares with relatively concentrated traffic, set up outdoor "financial knowledge popularization publicity desk", set up "harmonious financial integrity service" Yi Labao publicity board, and placed a number of related products such as telecom fraud risk prevention, bank cards and wealth management products.
In addition to financial knowledge leaflets such as "preventing financial risks", "bank cards" and "personal finance", various outlets have also prepared information leaflets, cards, posters, currency anti-counterfeiting knowledge brochures and leaflets to prevent illegal fund-raising. Luwan Xietu Road Sub-branch, Xuhui Damuqiao Road Sub-branch and other outlets are surrounded by residential areas, mostly middle-aged and elderly residents, which are the main customer groups of outlets. In view of the fact that many middle-aged and elderly customers are not alert to the modus operandi of various fraudsters, and the concepts of various products are also vague, when introducing the publicity content in detail, our employees mainly introduce the contents in the leaflet, and also remind customers to read carefully and pay more attention to relevant knowledge. The business department of the branch, Jing 'an Nanjing West Road Sub-branch, and Pudong Yang Lian Sub-branch all chose business districts or outlets with large traffic and accepted on-site consultation and answers from past customers, which achieved remarkable results. When an individual customer asks about the received unidentified fraudulent short message, our staff immediately reminds the customer that he can't be credulous and can't transfer money to the so-called "safe account". In addition to tips, he also prepares promotional materials for him to learn and understand, reminding customers to learn more and understand more in their daily lives and take precautions.
Two, the bank 100 outlets to participate in financial knowledge popularization activities.
Nearly 100 outlets under the jurisdiction of the bank also publicize the knowledge of financial risk prevention, account security and currency anti-counterfeiting to customers by setting up lanterns, leaflets and outlets. Some sub-branches such as Nanhui, combined with the "Three Enters" activities, publicized modern financial knowledge, popularized financial products, services and laws to customers by entering residential areas, business districts and small and micro enterprises, and strengthened residents' vigilance against telecom fraud and other crimes with vivid cases and explanations. Vivid case explanations, exquisite and beneficial leaflets, let customers deeply feel the service enthusiasm of our staff at the event site, close the relationship with consumers and consolidate our century-old brand.
After a day's publicity activities, our bank * * * distributed more than 0.5 million copies of publicity materials/kloc-0 on "personal finance", "financial risk prevention", "bank card" and our anti-counterfeiting and anti-fraud, received more than 5,000 customers, and recovered more than 800 questionnaires on service satisfaction, giving an easy-to-understand explanation on the necessary financial knowledge and skills.
In the future, the Bank will implement a long-term mechanism, continuously strengthen the popularization of relevant knowledge in this field, continuously improve the service level and quality of the Bank, truly bring our business and services closer to customers, meet customer needs, and contribute to the construction of Shanghai International Financial Center and a harmonious financial consumption environment with practical actions!
Summary of Bank's 3 15 Publicity Activities The third part is to comprehensively and deeply publicize and popularize financial knowledge, strengthen the protection of consumers' rights and interests, further enhance consumers' self-protection and risk awareness, and build a harmonious financial consumption environment. Shanghai Branch of Shanghai Pudong Development Bank (600,000 shares X) launched the theme activity of Shanghai Banking 3. 15 International Consumer Rights Day on March 5, with the theme of ".
It is reported that in order to fully listen to the hot issues of public concern, Shanghai Pudong Development Bank held business meetings in Songjiang Sub-branch, Baoshan Sub-branch, Jing 'an Sub-branch, Qingpu Kong Lin Sub-branch, Hongqiao Sub-branch, Huangpu Zhonghua Road Community Sub-branch, Changning Sub-branch, Linsan Sub-branch, Luwan Yongyin Building Sub-branch, Fengxian Sub-branch and Xujiahui (00256 1). In addition, the bank will also have 50 outlets to participate in 20/.
This activity focuses on: fully respecting and protecting financial consumers' property security rights, right to know, right to choose independently, right to fair trade, right to education, right to information security, right to claim compensation according to law, right to be respected, and hot spots such as staying away from illegal fund-raising and preventing financial fraud. Shanghai Pudong Development Bank will also inform financial consumers of ways to exercise their rights according to law, proper channels to resolve disputes and "complaint channels" through activities; Strengthen the education of financial consumers' risk responsibility consciousness. Strengthen the publicity and education of financial consumers' risk awareness and responsibility for their own decisions, so that financial consumers can understand that they should "enjoy their own benefits" and "bear their own risks". Then help financial consumers to be vigilant, consciously stay away from and resist illegal financial business activities, guide financial consumers to conduct risk self-assessment, and choose appropriate financial products and financial services according to their own risk tolerance and risk characteristics of related products.
"315 International Consumer Rights Day Publicity Week" is only a short week, but its impact will be far-reaching, reflecting the positive attitude and practical actions of banking financial institutions to effectively protect financial consumers. In the future, Shanghai Branch of Shanghai Pudong Development Bank will combine the changing and normalized characteristics of the protection of financial consumers' rights and interests, carry out systematic and diversified inclusive finance services with the help of employees and outlets, guide the public's financial consumption behavior in an all-round way, and truly let consumers know about banks, understand banks and make good use of them.
Summary of our publicity activities 3 15 4 In order to improve our service level, create a harmonious and honest consumption environment and protect the legitimate rights and interests of financial consumers, we launched the "Publicity Activities for the Protection of Financial Consumers' Rights and Interests" on March 15, 20XX, according to the relevant requirements of our superiors. On the day of the event, the vice president in charge of consumer rights protection personally led the team and led the staff to publicize and popularize financial knowledge to every customer. Improving the level of financial services and safeguarding the rights and interests of financial consumers are the embodiment of the bank's corporate social responsibility, and also the embodiment of the bank's corporate values of "customer-centered" all the time. Specific publicity activities are as follows:
First, carry out publicity activities in the community.
In view of the characteristics of many community groups and students and consumers in our outlets, on March 14, our bank set up a consultation point in a crowded street to answer questions patiently and meticulously. In addition, the employees of the bank also went deep into the community and Sanhe Vocational and Technical College to preach the knowledge of financial consumer rights protection and RMB anti-counterfeiting to the masses and students, and accepted customer complaints and suggestions.
Second, participate in centralized publicity activities in the square.
On the morning of March 15, the Bank participated in the "March 15" consumer rights protection publicity activity with the theme of "New Consumer Law, New Rights Protection and New Responsibility" sponsored by XXX Radio and Television Bureau. Set up a special information desk to receive public consultation and distribute all kinds of publicity materials. * * * Distribute more than 400 copies of publicity materials 1000, and consult the masses1000.
Third, create a safe and secure consumption atmosphere.
At the beginning of March, in order to create a safe and secure consumption atmosphere, the bank specially printed 5,000 leaflets on the protection of financial consumers' rights and interests, which were distributed at various business outlets. At the same time, the LED display screens of various business outlets are used to popularize financial knowledge to our customers and remind them to safeguard their own rights and interests, which has won unanimous praise from our customers.
This activity is just the beginning. We will implement a long-term mechanism, continue to vigorously strengthen the popularization of relevant knowledge in this field, continuously improve the service level and quality, establish the image of serving customers wholeheartedly, and contribute to XXX financial undertakings and the construction of a harmonious financial consumption environment.
Summary of Bank's 3 15 Publicity Activities March 5, 2005 is the annual International Consumer Rights Day. In order to further promote the publicity and education of financial consumers and effectively safeguard the legitimate rights and interests of financial consumers, Zhangdelu Sub-branch of Guangfa Bank held a financial publicity activity on March 14 on the occasion of "3. 15 International Consumer Rights Day", which was welcomed by the general public.
I. The theme of this activity is "Rights, Responsibilities and Risks".
Publicize the legitimate rights of financial consumers, inform them of the proper channels and ways to resolve disputes, strengthen the education of financial consumers' risk awareness and responsibility for their own decisions, and guide consumers to safeguard their rights and interests legally, reasonably and orderly.
Second, one of the publicity themes of this activity is to publicize the New Consumer Law.
The New Consumer Law stipulates consumers' rights such as "safety, information, choice, fair trade, claim, education and respect" and five dispute settlement methods, informing financial consumers of their legal rights and exercise methods, and various proper channels and complaint methods to solve disputes. Through the "Financial Consumer Rights Day" activities, we will further accurately identify the legitimate rights and interests of financial consumers and guide them to rationally safeguard their rights.
The activity is publicized at the gate of our store. In response to this activity, the bank distributed brochures on the protection of rights and interests to consumers, and also publicized financial knowledge closely related to people's lives, such as preventing telecom fraud and identifying counterfeit money. This activity helped the public to better understand financial knowledge and financial products, effectively enhanced the public's awareness of bank financial products and their ability to guard against financial risks, and created a good atmosphere for assured consumption.
During the activity, the branch attached great importance to the consultation, complaint acceptance and handling of financial consumers, properly handled financial consumer disputes, and took this opportunity to further strengthen the construction of the working mechanism for protecting the rights and interests of financial consumers.
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