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How to do well the online publicity work of organizational departments
1 should take the lead. For a long time, our cadres have been accustomed to "doing more without saying" or "doing more without saying". This situation and concept are increasingly incompatible with the increasingly open social environment and the increasing democratic consciousness of party member, cadres and the masses. Therefore, the organization department should make good use of the characteristics of strong repeatability and wide spread of online publicity, actively and timely release the dynamic information of organizational work, especially the major activities organized around the center and serving the overall situation, so that the broad masses of cadres and people in party member can fully understand the work functions, work arrangements and implementation of the organization department, improve the transparency of organizational work, eliminate mystery and seize the position of online public opinion.

Good at analysis. At present, our online publicity work lacks the pre-judgment and rational analysis of online public opinion, which directly leads to our passive response, but we can't take the initiative to attack the "key". To change this situation, one is to strengthen the training of online propagandists. It is necessary to strengthen the training of network propagandists and effectively make up for the lack of working ideas and business knowledge of network propagandists to adapt to the network and information age. Second, we should refine the role orientation and division of labor of network propagandists. At present, the role orientation and division of labor of online publicity team are not clear enough. It is necessary to refine the role orientation and division of labor of online propagandists, solve the confusion between "observers" and "analysts", and do their own jobs, analyze them in place, and be orderly.

3 Appropriate guidance. When dealing with public opinion, if you want to be "handy" under any circumstances, you must have the idea of planning ahead and preventing problems before they happen. In the introduction of new policies, new measures, the selection and appointment of cadres and other sensitive issues, we should consider the possible social repercussions and online public opinion in advance, and effectively guide them by explaining the truth, interpreting policies, and organizing commentary articles. , so as to treat correctly, openly and fairly, and guide appropriately.

4 diligent in discovery. It is necessary to improve the public opinion awareness of network propagandists, establish a strict public opinion monitoring system, find all kinds of network public opinions related to organizational work in time through special personnel, take hot forums, portals and local post bars as the focus of public opinion monitoring, extend the monitoring tentacles to all fields involved, and always pay attention to and capture the latest network frontier trends; It is necessary to make use of the retrievability of the network, do a good job in searching sensitive time periods and sensitive words involving groups and cadres, form a sensitive and fast monitoring network, ensure all-weather and all-round monitoring, and find public opinions at the first time.