First of all, the salon owner must be positioned as a business manager.
A business master once said: When your organization has only 10 people, you must be at the forefront and take the lead. So cross-legged boss is not allowed. The boss should "run errands" more first, just like playing basketball and football. If you don't move, you will never have a chance to make money, but walking is not a blind job.
Hair salon owners might as well set a goal for themselves every day. It is a little difficult to attract 10 guests into the store in person every day, but they still firmly believe that the solution is better than the difficulty!
The advantages of this leading demonstration are: first, to ensure the basic daily passenger flow; Second, drive all employees to compete for the first place and mobilize the sense of responsibility and enthusiasm of all employees. Then persistence is victory.
Second, segment customers.
Now walking in the street, counting all the way, there are many hair salons that send bills, but leaflets are all over the floor. Why do guests dislike leaflets? It can be seen that the propaganda work of many hair salons is blind, and the money is spent, but the effect is average. What should I do?
If the hairdresser considers that the consumption habits and spending power of different customers are completely different, he will subdivide the customer base, such as promoting high-end white-collar packages mainly for the business circle around the store and special packages for the general residential areas around the store. Another example is a special care package for hair problems, hair care and the like.
Nowadays, personalized consumption is becoming more and more popular. Personalized segmentation of customer groups, targeted publicity and targeted services will be the key to the success of professional hair salons in developing customers.
Third, do group business.
Hairdressing shops should not only do "retail" business, but also do "wholesale" business. Hairdressing shop owners should often go out and organize contacts, and actively plan some hairdressing health talks by using the welfare plan and activity plan of the organization; On holidays, such as Women's Day and Teacher's Day, we cooperate with groups to guide women to spend, and we also offer preferential prices to groups, which can increase the turnover of hair salons as a whole.
Fourth, unite all forces that can be United.
Can different industries, which are also oriented to female consumer groups, unite to engage in activities to achieve mutual benefit?
Many savvy hair salon owners began to engage in activities with hairdressing franchisees, on the one hand, in order to reduce the expensive exclusive holding cost caused by deducting the activity cost, on the other hand, in order to take advantage of the advantages of all parties involved.
It can be said that both sides are willing to spend less money to do big things, so the hairdressing salon should unite all the forces that can be combined, introduce new customers and greatly improve its performance.
Five, the introduction of direct selling mode, with the help of appearance
After all, the power of hair salons to develop customers is limited and cannot be promoted by the whole people. Hair salons should learn the direct selling model. It is better to invite college students to visit customers part-time during the holidays and promote service projects. Only by doing a good job in the pre-training and mid-monitoring of part-time promotion and forming a certain word-of-mouth effect, the business will surely flourish.