Before opening a shop, it is suggested that the subject and other novice sellers spend a few days reading the Taobao rules, just like entering a shopping mall to open a shop, they must first understand the rules of this shopping mall.

Taobao Rules official website Website: /index.htm

Second, understand the conditions for opening a store.

At least 18 years old

Have one's own ID card

One person, one ID card can only open one online shop.

Third, Taobao shop preparation

Hardware preparation: computer, mobile phone, bank card, camera.

Computer: You should be able to surf the Internet for simple picture processing.

Mobile phone: it can accept and receive verification reminder messages.

Camera: The pixel height allows detailed shooting.

Bank: Online banking is needed.

Taobao account Alipay account

Taobao account name had better be representative.

Fourth, Taobao account registration.

www.taobao.com

Click Free Registration in the upper left corner, and then complete the form according to the prompts:

It is important to note here that once the member name is set successfully, it cannot be modified.

In addition, Taobao account and Alipay account are universal.

Verb (abbreviation of verb) Taobao shop application

Go to Taobao's homepage, log in to the registered account, and then click "Seller Center-Store Free" in the upper right corner. There are two choices: personal store and enterprise store.

Generally, after we choose an individual to open a store, this will happen with store certification.

At this time, Alipay real-name authentication is needed. According to the prompt, we click "Continue Authentication" to enter the Alipay real-name authentication page, and then click the page prompt to conduct identity information authentication, bank card authentication, and certificate review (front and back of ID card+hand-held ID card) in turn. After these contents are submitted, they are waiting for review.

After the audit is completed, we will see that Alipay's real-name authentication has passed. At this time, we will start the store certification, click the certification now, then fill in my real information according to the prompts, and then wait for manual review, 1-2 days can be completed. At this time, our store officially opened.

The above is mainly about the basic preparation for opening a shop.

The following focuses on how to choose products and judge whether products can be made.

Sixth, how to choose products?

Taobao is different from physical stores, and product selection training is very important. Taobao is a supermarket, with tens of millions of different commodities. As long as you have the ability to find the commodities that sell well, you can make money quickly.

Many sellers are studying various technologies every day, but in fact they can't make a few orders because they don't have enough ability to choose products.

The essence of product selection is to choose products with high flow and low competition.

So I have emphasized in many answers that when you want to make a product, you must first judge whether the product can be made. What you need is judgment.

Using data analysis to select products

This requires the help of a business consultant.

For example, if you want to sell headwear, enter "headwear" through "Business Consultant-Market-Search Analysis" and rank it according to the search. Note that this is a day's data. (This will be more accurate)

Copy the keywords searched in the first 5 pages to the Excel table:

? Some data screenshots

The above pasted words need to be screened, and the words with the ratio of search popularity to online treasures greater than 0.5 need to be screened out. (Screening criteria are determined according to specific categories)

If the reference value of the degree of competition is below 0.5, it is generally not recommended. This is just a preliminary screening according to the degree of competition.

If your products have the same degree of competition, then look at the click-through rate of shopping malls, which represents the difficulty of category competition. A large proportion means more Tmall, and the more Tmall, the greater the market and competition.

If you want to make a product, the click percentage of the mall is already very high, so it is not recommended to enter again. I suggest that the proportion of shopping malls should not exceed 60%. Of course, specific categories should be analyzed in detail.

Through these data, we can have a general understanding of the market situation, see if there are any market segments that can be done now, how many competitors there are, and how big the current market is, so as to learn more and not blindly enter a highly competitive field.

In addition, let's talk about three product selection directions.

1) more subdivided

For example, the headwear products mentioned above, headwear is a very large market, and we can find some more subdivided markets, such as:

Divide according to festivals

Subdivision of crowd style

2) Unusual and unpopular

The unpopular market is relatively hard to find, and it is necessary to constantly look for new opportunities in life. Life is business.

For example, a seller I knew before, mainly engaged in the film and television equipment industry, started to do it on 17, and now the annual sales have reached10 million. However, this category has higher requirements for thresholds and majors.

3) Focusing on hot topics

For example, the internet celebrity bubble machine and Pikachu water cup which are popular in Tik Tok recently. . .

The dividend period of this kind of products is relatively short, and you can make a lot of money by grasping the wind direction.

After deciding what products to sell,

Then we must determine the selling point of the product, make pictures, commonly known as positioning, and plan product promotion.

We must also solve the problem of basic sales volume and master basic promotion skills.

Master data records (pay attention to data and keep up with market changes), including after-sales and service.