As far as the current situation is concerned, with the continuous advancement of the Internet era, many organizations gradually focus on online promotion, expecting to quickly acquire enough customers through the Internet, while ignoring promotion. Judging from the nature of the education industry, no matter how the propaganda method is upgraded, it is still meaningful to push.

Many people don't have a good push effect. In fact, there are many factors that affect the push effect, such as site selection, push time, supporting tools and publicity methods. Most people know that the residential area is a good drainage channel, because people are concentrated and the target population is clear. However, many organizations have tried to get customers in the community, but the effect is not ideal. Therefore, it is obviously wrong to think that the community is not easy to do.

So, how to maximize the effect of community push? You can start from the following aspects:

0 1

Do a good job in community audience analysis to ensure pertinence.

Before deciding to go to the community to do activities, the first thing to consider is the investigation of the community environment. The community is also graded, the analysis is not in place, and the activities are not very effective. Finally, the bamboo basket draws water with a sieve.

To do a good job in target customer analysis, we need to focus on the following five points:

I. Housing price, number of households and population in the community

B, is it? For the unit community, we should also know the consumption of community users (such as low-end and high-end communities), the age composition and income of users, and the time of unit welfare and salary payment.

C, is it? The activity rules of community consumers: activity time, activity place, commuting time, peak period of people flow, gathering area of people flow activities, main routes of daily flow, etc.

D, is it? Surrounding environment of the community: for example, whether there are large schools, cram schools, child care centers, etc. , as well as the payment amount and enrollment of these schools and institutions.

E, is it? Fees for residential property, requirements in the middle and late stages of activities, etc.

Note: The most direct way to get these useful information is from the property staff, because they are the people who know the user information best. Finding them can not only save time, but also know the effective information of residents and give the property some money appropriately. I think this problem is not difficult to solve.

02

Mobilize property to assist in publicity and increase publicity.

Since you choose to carry out activities in the community, you must abide by the relevant laws and regulations of the property, otherwise there is no chance to go in for publicity, and drainage is simply a fantasy.

First of all, it is very important to ensure the legitimacy of products or services. Otherwise, the property will not dare to let you enter the community for publicity. You can bring your product introduction, business license, qualification certificate and other related materials with you during the negotiation.

Second, find the relevant person in charge, introduce the organization's publicity plan, and then find out if there is a suitable venue to provide. If possible, it is best to mobilize property-related personnel to assist in publicity. Generally, residents can be informed by phone or text message from the property, or by pulling banners in the community in advance (it is best to sign a contract with the property and give a certain fee for effective implementation). Once the property has joined the publicity, residents will trust your activities more and there will be no strong resistance.

03

Ensure that the activities are rich and interesting, and attract parents and children to participate.

The form of activity is the key to drainage. All the previous work has been done. If this step is ineffective, it will be in vain. We should remember that our aim is to let more people know about our products and services and finally turn them into our customers.

(1) activity selection

We are engaged in education, so it is best to carry out activities around education, such as: XX sharing meeting (topic selection is very important, it is best to choose problems that parents generally think are difficult to solve), talent show selection, reading competition, intelligence competition, lectures on popularizing educational knowledge, etc. (Note: Children's training institutions should be more inclined to play games.)

(2) Gift selection

When choosing gifts, we should consider the cost of enterprises and the needs of consumers (preferably practical).

For example, small-scale activities: send stationery in the school season, send fans and electric fans in summer, and send rain gear in the rainy season in the region (by many).

Large-scale activities: electronic products, money, etc. (Suitable for setting awards, with a small audience)

04

Do a good job in the activity process design and win step by step.

If it is indoor, it is necessary to design the process, sign in, issue cards, and enter the activity link with the card. I emphasize again that order is very important. Here, I would like to point out in particular:

Step 1, sign in: get the detailed information of the customer so as to get the contact information in the future.

Step 2, issue cards: As admission tickets, it is stipulated that everyone involved must have them, and customers will not throw them away casually (the introduction and contact information of enterprises or institutions should be designed on the cards) to play a role in publicity. Of course, other products can also be used instead.

05

Design flow products to make customers have the desire to buy again.

At the event site, you can also launch some products, which can be online courses, offline experience courses, books and so on. It depends on what educational institutions mainly do and what products they have. It is best to design some traffic products that can promote the on-site payment of activities. Of course, customers can also convert by selling online courses. For example, you can set the course of original price 199 yuan as 99 yuan, and then let on-site customers buy it, guide them to forward it, attract new customers, and give some material rewards to the forwarder. While the old customers get some returns, the brand promotion of the organization will be wider. At the same time, you can constantly update other related courses, do a good job of publicity, and customers will naturally have the idea of repurchase after they have experienced it.

Do a good job in community promotion and focus on details! The details are in place, and the traffic will follow!