With the continuous development of education and training industry, the number of educational institutions has expanded to an unprecedented number, and the competition among educational institutions is unimaginable. In order to obtain enrollment flow, various educational institutions have tried their best. If you don't know how to enroll students, you can look at the following enrollment methods:

student recruitment

First, advertising

Advertisements include leaflets, newspaper advertisements, outdoor advertisements, TV broadcasts and other media advertisements.

Leaflets with low cost and fast coverage will still be used by all training schools, but whether they are effective or not depends on whether they are delivered accurately. For example, in a study abroad institution, the effect of distributing leaflets at the study abroad education exhibition is definitely different from that on the street.

Many local brand schools still use newspaper advertisements and outdoor advertisements at the peak of enrollment, but the intensity is declining year by year. Newspaper advertisements, in particular, have very low cost performance and can only play the role of brand display.

There are still many training institutions that choose the form of outdoor advertising, such as street sign advertisements nearby and advertisements near key customer groups. There are also some training institutions that directly target advertisements for junior high schools and universities.

Only a few vocational schools provide TV broadcasting and other media, such as New Oriental Chef School, Lan Xiang Technical School and Xinhua Computer College.

Two. activity

Activity promotion includes school activities and market activities.

Many institutions will give lectures at schools and sponsor school clubs or sports meetings.

Marketing activities are usually to do some publicity in shopping malls or major commercial streets with large traffic. Listening to classes at school can often get some results, but if the person who listens to the class is not the one who makes the decision, the results may not be good. Marketing activities are usually aimed at making brands, and the effect is very general.

Three. reputation

Word of mouth usually includes brand word of mouth and friend introduction.

As the name implies, brand reputation is aimed at this brand. There are few such institutions, and only some institutions such as New Oriental and Beida Jade Bird can do it.

Friend introduction is an important way for many small and medium-sized training institutions to recruit students, and parents can be encouraged to help introduce them. This method is often particularly direct and effective. Because it is introduced by friends, parents trust each other and the time for making decisions is not long, so encouraging parents to help introduce is also a way of enrolling students.

Fourth, channels.

The enrollment channels need to be improved. Small and medium-sized training institutions can find more enrollment agents and ask them to help recommend students. You can also find some institutions to cooperate. They have students but don't compete with each other for business, so they can promote each other.

For example, English schools can cooperate with dance training schools to recommend students to each other. If you can find a school teacher, direct recommendation is better, but you need to spend some time on it.

Verb (abbreviation for verb) network

Online enrollment is the most cost-effective publicity mode with simple operation, wide coverage and more than 60% consultation. This online enrollment method includes cooperative websites, search engine promotion and WeChat marketing.

There are many ways to help educational institutions recruit students, and Eyeball.com is a leading service provider specializing in helping educational institutions recruit students. It helps educational institutions to acquire customers and provide accurate sales leads through big data +AI technology. Every year, Mou. Com has delivered more than 6.5438+0 million sales leads to educational institutions, promoted more than 6.5438+0 million students to register, and generated more than 200 million+tuition fee conversion. The sales leads provided can improve the sales conversion rate of enterprises by 50%, and it is easier to recruit students.