1, to expand the market: although the population in rural areas is relatively small, the consumption demand in these areas is also great. E-commerce companies can better understand the needs of rural markets, so as to launch products and services that are more in line with local needs. This will not only expand the market for e-commerce companies, but also provide a better shopping experience for local residents.

2. Promote rural economic development: E-commerce companies can bring rural residents' handicrafts and agricultural and sideline products to cities for sale, thus helping rural residents to increase their income and promote local economic development. At the same time, e-commerce companies can also provide employment opportunities for local residents and reduce the local unemployment rate.