What are the operation methods and skills of Tik Tok? Tik Tok also has its own gameplay, skills and rules, and it also needs to be operated. Now short video is definitely a hot project, and more and more young people are starting short video business. So what are the methods and skills of Tik Tok's operation? Let's take a look together.

Operation methods and skills of Tik Tok 1 1. Personalized positioning of accounts.

1, you need to subdivide your personality according to your product and the image you want in the eyes of potential consumers. Tell everyone that when we were young, we didn't all fill in the alumni records, and the basic information above also applies to your products.

2. Staffing. The main function of Tik Tok is video. If we follow the production process of microfilm, we simply need: screenwriter, director, photographer, sound engineer, lighting engineer, editor, art packager, publicity and maintenance personnel.

3. The process is dynamically adjusted, and the video content and gameplay are constantly adjusted according to the rules of Tik Tok to meet the needs of the platform and the market!

Second, establish good product attributes.

1. First of all, at least in one respect, your product has great advantages or bright spots over competing products. Through operation or marketing, you constantly strengthen the selling points of your products, actively create DIY soil for consumers, initiate hot topics, and call them topic challenges in Tik Tok.

2. Making products chase hot spots, such as the high-calorie food of online celebrities and the quick sense of accomplishment of DIY, can stimulate people to publish social networks and make products chase hot spots.

Operation methods and skills of Tik Tok ii. First, avoid hard advertising and pay more attention to content.

Everything comes from your video content. Many sellers shoot products directly as soon as they open Tik Tok. Suppose you are a user of Tik Tok. If you brush that hard advertisement, do you watch it or just brush it away? After filming the product, someone asked me why I didn't see it. Nobody wants to see it. There is absolutely no broadcast. I once said: Today, people who come to Tik Tok to shoot videos and shoot products directly are all people who only know how to swipe their bills and don't know the operation of Taobao. Tik Tok also has its own gameplay, skills and rules, and it also needs to be operated. To be a Taobao shop, you must first find the source of goods, first make a map, write a title and then put it on the shelf. The same is true for Tik Tok.

Second, there is no point in brushing fans.

Many sellers are used to "Taobao thinking" when making Tik Tok, and always want to brush it. If the video playback volume is low, they want to try to brush it up, but Tik Tok is not stupid. First, the dead fans who brush it have no meaning for the account weight. Secondly, the number of fans will not promote the recommended video playback. Your video will be directed to some (not all) of your real fans, but brushing fans is completely useless, and only those who sell fans will encourage you.

Third, the agency operation is not so reliable.

1, someone asked me, "Can I find Tik Tok agency at present?" Speaking of some current market phenomena, some individuals and institutions in the name of "shaking business" and "self-media" have started to offer courses or provide agency services. I can only say that good and bad are mixed. At present, the commercialization of Tik Tok has just begun, and you see many so-called "teachers". To put it bluntly, you haven't fully understood Tik Tok, you haven't sent a few videos or fans, and then you copy some articles and videos everywhere and then copy them again.

2. At present, about 30% of Amoy brands (e-commerce brands rising through Taobao platform, such as Mushroom Elephant and Handu Yishe). ) has been involved in Tik Tok, and some businesses will inevitably fall behind in the 5G era. For Amoy brand, Tik Tok is their brand traffic channel, which can attract new customers, activate old customers and enhance brand awareness.

Fourth, positioning first, then production.

Many sellers think that "positioning" is illusory, so they basically hit their heads in the early stage and decided to do it. The significance of positioning lies in how to make your account continue to suck powder and realize it without changing your mind or giving up halfway.

Fifth, think about the form of realization before you start.

The form of realization is a difficult problem for many big V's in Tik Tok now. Many big V's are eager to realize cash, and they can only implant various products into videos with commodities, but this form of realization has the worst effect. On the one hand, it is a consumer fan, on the other hand, the commission profit ratio of such goods is not high, and the effect is average.