General cosmetic companies require a good face, not too bad skin and a decent overall image. For an individual art director, if you want to be a good art director, you still need to pay attention to cleaning up your image and cleaning yourself up. Clothing major is more fashionable, a little light makeup. It is also a kind of respect for yourself and your career. 2, internal cultivation: As an American guide, you need a certain affinity, and the American guide serves the channel or customers on behalf of the family business. When you meet for the first time, your affinity will affect your work performance to some extent. People with strong affinity are also the most acceptable. 3, professional knowledge: as an American guide, you must have professional beauty knowledge, but also know how to make up. This will be convincing in the sales process. If you can also show your makeup artist, it will increase your self-confidence and improve your persuasiveness. If your customers know better than you, then you are finished. 4. Product knowledge: As an American tour guide, it is not enough to have professional knowledge and knowledge of your own products. In fact, it is more important to understand all similar products, especially some characteristics of products of the same level and Chinese and foreign brands. We should know which brands specialize in eye products, which brands specialize in lip products and so on. You also need to know the audience groups and suitable age groups of these brands. This knowledge is very useful for your work. Only by knowing the performance of the product can we sell it in a targeted way, so that it can be easily accepted by customers. If you don't know the performance of the product, then you may not be able to recommend it and ruin your reputation! Second, the focus of the cosmetic beauty guide The focus of the cosmetic beauty guide is teaching and auxiliary sales. Cosmetic beauty directors take the designated service areas as their working customers, train cosmetics salespeople on brand knowledge and hold some small meetings. Sometimes you don't always have to provide hands-on service, but you must teach the salespeople in the following stores well. Customers of some cosmetics stores may still like tutoring services, so there is no need to teach them in person. On the one hand, it promotes the brand image, on the other hand, it sets a good example. Third, the skills that cosmetic beauty directors need to master 1. Service skills: In fact, as a worker engaged in beauty sales, you need to be careful not to "over-serve". Literally speaking, service is to benefit others, which is the essence that service should pursue. Therefore, in the process of service, we should rationally analyze what the beneficiaries need and then respond accordingly. If you "over-serve", it will only be counterproductive. Service attitude is a subjective attitude to complete a certain job. Only when service skills reach a certain level can the attitude of practitioners be reflected. 2, sales skills: sales skills explain how the beauty director of cosmetics works, direct sales is a behavior of communication process. Doing sales usually needs to grasp the psychology of machine customers, understand customer needs, and guide transactions with professional knowledge through the language organization of American directors. There are different ways to deal with different customers, and listening is also part of sales skills.