It is true that the concepts of new media and self-media did not come out seven or eight years ago. Traditional media such as TV stations are really good units, so at that time, editing and directing became the top ten hot majors. Many universities have added radio and television editing majors. Although they also teach video shooting and editing, they prefer news and special topics because this is their original teaching intention. There are also professional colleges like Beijing Film Academy. I mainly study the creative knowledge at the cinema level. In these two learning environments, one is the direction of TV editing and directing, and the other is the direction of professional movies. In fact, there is a big gap in the middle, that is, the commercial film market. Many people will want to learn TV choreography. Teachers who teach and direct may have no actual combat experience, or commercial films are not rich. How can they teach people who are suitable for the commercial market? Professional films don't like ordinary commercial short films. With the rapid development of Internet and technology, video is innovating rapidly in form, technology, angle and style. Just like some promotional videos we watched on CCTV a few years ago, they are all a macro feeling. Now they are all the perspectives of small people and the way of telling stories, and the video feels even more worrying.
In the current environment, video has become the mainstream mode of communication, and the demand for video production is not limited to TV stations and film and television companies. Many companies have their own video departments, and they have begun to use short videos to empower them. Video not only plays the role of publicity and display, but also directly drives the sales of products. Video has become the standard of every enterprise, every product and government propaganda. This is the market for commercial video, not to mention new media and Internet companies.
If you want to learn video shooting and editing, you can follow me and leave me a message if you have any questions.