2. Introduction to e-commerce: There is no unified definition of e-commerce so far, which is one of the reasons why the concept of e-commerce is easy to cause confusion. Different books and institutions at home and abroad have different definitions of e-commerce, and e-commerce researchers have given many definitions of e-commerce from different angles.
3. Marketing: Marketing is the process that goods or services are handed over from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.
4. Business English: Business English aims at meeting the language requirements of workplace life and covers all aspects of business activities. Business English course is not only to improve students' English level and ability, but also to teach students a western business management concept, work psychology, and even how to deal with foreigners, how to cooperate with them, working methods and their living habits. To some extent, it is included in the concept of culture.
5. Western economics? It refers to the political and economic paradigm that emerged and became popular in western countries. It refers to the narrow western bourgeois political economy paradigm, including the broad Marxist political economy paradigm. Western economics and eastern economics are different economic paradigms. Western economics is mainly a paradigm concept, not just a regional concept. Neo-liberal economics, which has been popular in China since the reform and opening up, also belongs to western economics.