In today's society, business plans are more and more widely used in life, and business plans are the "stepping stone" for entrepreneurs to knock on the door of investors. So is it really difficult to make a business plan? The following is the innovation and entrepreneurship project plan of educational institutions that I have compiled. Welcome to share.
Chapter 1 Summary of Implementation of Innovation and Entrepreneurship Project Plan of Educational Institutions 1
I. Overview of training institutions
Companies adhering to the "market-oriented, customer satisfaction for the purpose" business creed, "innovation, enterprising, honesty, enthusiasm" business spirit, "harmony is precious, strict self-discipline" business philosophy, serving the public and giving back to society.
Two. Training services and products
Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality. Ancient rural education
Three. Market competition analysis of training institutions
Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (inland) accounts for 65% of the total population in China, with a low population quality, and the illiterate and semi-illiterate population is 2190,000. Among the rural employed population, illiteracy and semi-illiteracy account for 35.9%, and primary school education accounts for 37.2%. There are 4 college students per 10,000 population, with an average education period of 4 years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.
In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:
1) the cost is low, and the teachers hired are all college students, so the teaching cost is low;
2) The company has a perfect training and assessment system, and the course quality is guaranteed;
3) There are distance education platforms, teaching CDs, etc. , and rich in teaching resources.
Four. marketing
In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.
Verb (abbreviation of verb) explanation of capital contribution
The company plans to register a capital of RMB 654.38+million, of which each founder will raise RMB 25,000 to ensure the management of the company by the team.
The intransitive verbs return on investment and exit.
At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.
Seven. Risk analysis
Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.
Eight. Business forecasting and financial analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.
Chapter II Company Profile
2. 1 company objectives
The company locates the market in densely populated rural areas around the city, and its main target customers are rural teenagers aged 6- 18. There are three main forms of products: course training, distance education and CD-ROM, winter and summer camps. Through the development of training, on the one hand, it provides a platform for outstanding students in colleges and universities, on the other hand, it makes up for the blank of formal education and training in rural areas, so that rural students can enjoy more educational resources and opportunities. Considering the consumption ability of rural students, we should reduce the cost as much as possible on the basis of ensuring the quality of courses, make the teaching forms diversified and flexible, and meet the needs of more students. In the first five years, our target market will be mainly located in the surrounding areas of Beijing and Tianjin. When the business model is mature, we will gradually expand around major cities such as Nanjing and Shanghai.
2.2 Company Profile
Qi Ming Education Co., Ltd., located in Nankai District, Tianjin, is a primary and secondary school extracurricular tutoring institution dedicated to providing education and training services for rural students. The company's core management team consists of four people, from the School of Science and the School of Law of Tianjin University. In order to better integrate our management and theory, we specially invited a senior economics professor from the School of Management of Tianjin University to serve as the company's operation consultant. The company has two core departments: training center and operation center, and has established a professional distance education network platform to assist classroom teaching.
Companies adhering to the "market-oriented, customer satisfaction for the purpose" business creed, "innovation, enterprising, honesty, enthusiasm" business spirit, "harmony is precious, strict self-discipline" business philosophy, serving the public and giving back to society.
2.3 Company strategy
(1) service and products)-Sincere service will be our most important feature. We will invest in establishing a service system including a training center and a number of training points to provide customers with the most sincere and direct service. By providing thoughtful and meticulous differentiated services to consumers, we can establish good relations with consumers, gradually establish the brand of the enterprise, and form the core advantages of the enterprise. On the basis of full investigation, we divide the products into further education courses, daily extracurricular tutoring courses and courses to assist interests.
(2) Price-The price varies according to the course type. Face-to-face courses, with an average of 2.5 hours in 30 yuan per class, and a discount of 100 yuan for more than 5 people. Distance education course 20 yuan/class hour, with 10 class hour as one period. On the occasion of the upcoming exam peak, preferential week and preferential month activities will be launched in due course.
(3) Promotion —— In the initial stage of operation, we will invest a large proportion of funds for publicity and marketing. In addition to traditional leaflets, newspapers, internet, television and other media publicity, we will also cooperate with primary and secondary schools in the target areas:
1) Distribute learning manuals and distance education CDs prepared by authoritative education experts, with company course list and preferential measures;
2) Hold campus public welfare classes regularly and carry out a series of quality development activities; 3) Hold original literature contest and English speech contest, and give some material rewards to the winners.
Through intensive publicity in the first three months, we will improve consumers' awareness and recognition of the company's brand, establish brand authority and shape the company's image. After the company developed to a small scale, it set up grants and scholarships for poor students in cooperative schools, on the one hand, it encouraged outstanding students, on the other hand, it promoted the company image for a long time.
(4) Location-We choose to set up our training center in the towns around the city, with a professional operation team and rich teaching resources and facilities. In addition, there are several training points under the training center, which radiate to the surrounding towns with the location of the training center as the center. The training point adopts the mode of franchise chain, and the existing private workshop-style cram school can also offer simple courses after being certified by professional team training.
2.4 Company Management
2.4. 1 management team (omitted)
2.4.2 Partners
The company's main partners are primary and secondary schools in the target area, such as holding various competitions and setting up scholarships in Yangcun No.6 Middle School in the surrounding area of Tianjin. We will further expand our development by joining the training point; Media advertisements will be used for publicity, and the company holds fixed promotion activities twice a year in winter and summer vacations. At the same time, we will also contact some quality development clubs and universities as the base of practice training camp.
2.4.3 Board of Directors
At present, the company has not set up a board of directors. We will set up a board of directors after the company matures, composed of competent business professionals and experts. This board helps our management to make practical decisions and carry out the most effective tasks.
Chapter III Products and Services
3. 1 product system introduction
Our products and services are mainly educational products, which can be classified according to their contents and types. According to the classification of education types, services can be divided into three types: daily training, distance education and winter and summer training. The products of these three parts have designed different teaching methods and carriers for different demand groups, providing a variety of choices for rural students. Among them, daily training courses are mainly aimed at rural areas where residents around the city are concentrated, while distance education and winter and summer training camps are mainly aimed at relatively remote areas. At the same time, the educational content of these three products will change with different object-oriented.
According to the classification of educational content, it can be divided into primary education products, junior high school education products and interest education products. Among them, primary and junior high school education products are mainly aimed at students who need to cultivate and improve school courses, while interest-oriented education products are aimed at students who need music, art and so on.
3.2 Market positioning of products
With the improvement of living standards in rural areas, more and more rural residents have greatly increased their investment in children's education. However, due to the difference in education level between urban and rural areas, students can't get high-quality education at school, and there is an urgent need for quality-guaranteed extracurricular tutoring. However, because they are located in the countryside, transportation and other factors make it impossible for them to go to the city to participate in educational counseling, and most families can't afford the price of supplementary classes on the market now. At this time, after-school tutoring for rural students and distance education platforms such as CDs and networks for students with traffic difficulties were launched, which catered to the market demand well and was fully market-oriented.
3.3 product development
Daily and distance primary and secondary school curriculum training: initially considering market demand and funding issues, only curriculum counseling products are provided.
Join the training camp for winter and summer vacations: When the daily course counseling has widely entered the market and has a certain financial base, we can consider increasing the product line and providing training camps for students in winter and summer vacations.
Join interest-oriented educational products: during the steady development of the company, in order to diversify products, reduce enterprise risks and expand competitive advantages, we can expand our services to interest-oriented education (art, music, etc.). ), but our main product is curriculum guidance with a broader market.
The Second Tutorial Center of Educational Institution Innovation and Entrepreneurship Project Plan is affiliated to the Student Entrepreneurship Society of Xuzhou Normal University, and is a mass organization initiated and organized by the members of the society.
This tutoring center is an intermediary, so it is a bridge between students and parents: it provides a convenient and reassuring "teaching" channel for parents who need tutoring; It also provides a shortcut for students to take part-time jobs. Such tripartite activities constitute a stable "teaching-business-learning" triangle.
Moreover, at the beginning of the establishment of this tutoring center (last year), students have used their spare time to carry out free tutoring activities in the neighborhoods around Xuzhou Normal University, and parents are quite satisfied with the activities of this club. So there is a good "mass base".
With regard to this tutor center, several principals (Wei, Zhou Ru, Hou Jie, Zhu Jingkai) made the following detailed tutor plan after detailed discussion:
I. Preparatory work
1. This tutor center was formally established in 20xx 10, 165438.
2. In the time after its establishment, the members of the Family Education Center contacted each other between community parents and college students; Through publicity and on-site explanation, the information statistics table is finally completed.
Students: Generally, we use the communication network of the staff of the tutor center (these students come from different departments) to register in the early stage. At the same time, we also set up a fixed registration place (you can contact the person in charge directly); If parents have special requirements, our responsible person will hire full-time tutors from relevant departments.
Parents: Because we launched free tutoring activities in the neighborhood around the school last year, the conditions for publicity are better. The staff of the tutor center collect parents' information in two ways at the same time: "Attack" is to go door to door, ask parents if they need tutor, and ask parents to fill out an information form if necessary; "Shou" is to conduct a survey near the community at the peak of the flow of people to collect parents' demand for family education.
3. We will summarize the collected student information and interview the tutor members at 6: 30pm on February 3rd, 2006. Those who pass the interview will be included in the talent pool of our club.
We will arrange for students who are included in the talent pool of the club to try out tutors; If there are other part-time jobs, we will give priority to these students.
4. We summarized the parents' information collected after screening, and the staff of the tutor center contacted the parents to ask if they really wanted to have a tutor, and agreed on the trial date.
2. In the process of counseling, after the students and parents are properly contacted, we will contact the parents for a trial lecture, accompanied by the person in charge.
During the trial, the instructor should pay attention to all aspects of the lecturer's reflection, and the person in charge should understand the parents' family background. However, the tutor should show his teaching level.
Third, charge
This tutor center is an organization serving students and parents. Therefore, only a certain intermediary fee is charged to the tutor, and it is 20-30 yuan lower than the market price.
Students who enter the talent pool should pay the trial fee 10 yuan/person if arranged (if they fail this time, they don't have to pay it next time). If they pass the audition and sign the contract, they will pay an agency fee of 20-30 yuan. If they fail, they will be exempted from paying this part of the final fee.
Fourth, security issues.
As mentioned above, during the trial, the tutor should take the initiative to pay attention to all aspects of the students, and the person in charge should have a preliminary understanding of the whole family to determine whether the tutor is suitable for tutoring in this family. If there is something inappropriate for family members, the person in charge should propose a solution or terminate the trial.
In addition, it is necessary to ensure the safety of the tutor on the road. Our principle is to be near, that is to say, we generally don't arrange counseling activities for people far away, especially at night; If there are students who are willing and able to guarantee themselves on weekends, we will arrange for them to go to cram school as appropriate.
Five, the principle of reward
We will make unannounced visits during the student counseling period to observe the participation of the members of the talent pool in counseling. If they perform well, the club will give them material and spiritual rewards at the end of the year.
There are still many ways to start a business. Every day of life, there is a miracle of starting a business. As long as you have a pair of eyes that are good at discovering business opportunities, starting a business is half the battle for you. A good business plan can make you even more powerful and embark on the journey of successful entrepreneurship as soon as possible.
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