According to the career development track of operation, it is divided into several stages.
Novice → qualified (can operate), called operation assistant, or primary promotion, can operate the basic background;
Qualified → backbone (will be promoted), called promotion specialist, 1 traffic optimization, 2 single item explosions, 3 event planning;
Backbone → supervisor (who can operate), called operation/store manager, 1 product selection planning, 2 operation rhythm, 3 activity plan, 4 execution plan;
Supervisor → project manager (taking over the project), called director of operations, basically takes over the project, can't do front-line practical operation, and there are people below the practical operation;
What do you need to learn in these four stages? What are the typical jobs? What is the daily work content? What is the mechanism of examination promotion? Give the following suggestions:
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Position: Operation Assistant/Assistant to Store Manager
Time: 1 month
Keywords: can be operated in the background
Stage: novice qualified (can operate)
Learning content
Taobao rules
Tmall rule
Search portal-natural search (popularity and sales by default),
Pay entrance: through train, drilling exhibition, taobao guest (identify taobao guest link)
Activity entrance: official activity entrance, third-party activity entrance.
Ways to find words-Data Rubik's Cube, drop-down words, top.taobao.com.
Optimize the title-many tutorials, Taobao University, everywhere.
Star money knowledge-knowledge of star money (commonly known as explosions) in your store.
Xmind software use-very simple, self-study.
Introduction to ps software
Business consultant-sycm.taobao.com (Tmall stores will automatically jump to/)
Data Rubik's Cube Cube-mofang.taobao.com, industry analysis, competitor traffic source analysis, Taobao keyword query.
Taobao index-shu.taobao.com, keyword trend, sunrise product learning, through train starting area selection, etc.
Store treasure-www.kandianbao.com, competitor data analysis, query ranking, reputation query.
E-Jing-fuwu.taobao.com, look for the Book of Changes.
Shop decoration: customized decoration
Learning entrance:
Tmall Training-peixun.tmall.com
Taobao University-daxue.taobao.com
After learning these contents, you should be able to do the following work.
Typical works
Basic promotion-modify the title and optimize the upper and lower shelves
Basic decoration-custom decoration, release related products, modify the store (the artist is not waiting for you at any time, the foundation will definitely be)
Basic customer service-pre-sales consultation and after-sales service
Competitor analysis-competitor traffic data, sales data and promotion data tracking
Background operation management-releasing baby, putting it on shelves, etc.
The Use of Data Software —— Quantum Business Advisor, Jianghu Policy, Data Rubik's Cube, Store Support and Electronic Classics
Action field
Optimize title title
Upper and lower frame adjustment
Packaging Settings (Promotion Management)
Modify commodity prices
Store promotion
Record store data-entire store data and single product data.
Pre-sales consultation-pre-sales
After-sales handling-returning goods, applying for a refund, handling the explanation of bad reviews (Tmall B store) and modifying bad reviews (Taobao C store).
Organize the logic of the opponent's details page-the logic of excellent works is written in xmind's mind. What are the selling points of the first, second, third and fourth screens?
Creative main map collection-collect pictures with high click-through rate, click-through rate is 5%, click-through rate is 1%, keywords are the same, and traffic difference is 5 times, dear.
Industry benchmarking opponent tracking-the best teacher is not a lecturer, but your opponent.
The Use of Data Software —— Quantum Business Advisor, Jianghu Policy, Data Rubik's Cube, Store Support and Electronic Classics
Promotion evaluation
1 explosive page planning -XMind brain map presentation, explosive visual landing layout map
2. Design of the main picture of explosion reference picture material arrangement.
3 explosive data diagnosis-can interpret the problems of single product data and provide solutions.
4. Customized decoration of the store-customized decoration and basic decoration
5. Competitor data tracking report: Monitor the explosion flow and sales volume of competitors and find out the reasons for the explosion (Taobao explosion, through train explosion? )
If the above five items can be completed, congratulations on your promotion to the promotion Commissioner. Please learn the next stage.
If you don't know where to learn the above content, you can refer to the following portal, and then put the above content keywords into the following portal query tutorial.
Learning entrance:
Tmall Training-peixun.tmall.com
Taobao University-daxue.taobao.com
Paidai com-www.paidai.com
Ordinary entrance to work
Taobao software purchase entrance: fuwu.taobao.com
Decoration template purchase entrance: zhuangxiu.taobao.com
Taobao Hot Word Search: top.taobao.com
Taobao index: shu.taobao.com.
The operation rhythm of the whole store-double 1 1 preheating, measurement preheating, new explosion planning nodes and so on.
Basic promotion of drilling exhibition-800 W sellers only allow 1w sellers to open, which is a supplement to the cost-effective traffic.
Advanced promotion of drilling exhibition-without a car, skills can't be burned.
Creative drilling exhibition creation-good drilling exhibition, the cost per click will become very low.
Through train for finding money-looking for potential money
Looking for money for sales-looking for money for drainage
E-money-find the currency that search engines like.
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Finally, a brief summary.
Do Taobao
The first stage: you will plan an explosion detail page, which will be visually landing and have a high conversion rate, and you will get started with Taobao. First get your details page;
The second stage: on the basis of knowing how to make the explosion details page, pull the traffic and make the explosion, and you can become a Taobao operation;
The third stage: when you plan an explosion, two explosions and three explosions, there is no suspense in the group explosion, and you are definitely a powerful Taobao operation;
The fourth stage: when you can make money by making explosions, you will become a real awesome person in Taobao. You come to Taobao to make money, do the first category, and lose money. You are right. Your parents?