Problems in public-private relations * * * At present, there are still many problems in public-private relations in China. Because the relationship between public and private sectors was introduced to China for a short time, the starting point was low, and there were misunderstandings in the understanding of the relationship between public and private sectors, which were biased in application, mainly in the following aspects: (1) vulgarizing the relationship between public and private sectors. Nowadays, men are all the same with beautiful faces and slim bodies. In fact, whether he can engage in the public relations industry does not depend on a person's appearance. The key is to see whether he has professional knowledge and corresponding internal quality. Not a beautiful woman with a smile, all problems will be solved. An organization uses communication means to establish its own beautiful image through two-way communication with the public, thus gaining the favor and support of the public and creating a good social environment for its own development. Miss PR is beautiful, but it doesn't mean that the corporate image is good; Public relations is not social, but requires two-way communication between enterprises and the public to gain public support. And in some specific activities, we need to break through this mindset. For example, 1993 At the National Washing Cosmetics Fair held in Nanjing, Zhuhai Huili Toothbrush Factory was different, and hired an old lady in her seventies to carry out public relations promotion activities, which received unexpected results. In addition, due to the serious corruption and the prevalence of unhealthy practices in China, the development of public relations has been seriously hindered. In a word, the relationship between the public and the public is vulgarized in understanding and practice, which seriously affects the normalization and standardization of the relationship between the public and the public in China. (2) The understanding of the relationship between the public and the public is mysterious. It is also because the introduction of citizen relations into China is relatively short, and many public and social organizations know nothing or little about it. They think it is out of reach and very mysterious, but they just don't know how to treat it or how to use it correctly. In fact, in modern society, as an ordinary citizen, you may have been inadvertently influenced by the public relations activities of a social organization. As a social organization, public relations is not only reflected in some specially planned and implemented activities, but also in all aspects of its behavior. In the early 1980s, when Beijing Great Wall Hotel was first established, Ms. Brown, an American public relations expert, was hired as the public relations manager. Once, when a waiter was cleaning the room, he found a book on the bedside table of the guest. Instead of closing the book, she carefully put a note on the upper berth as a bookmark to facilitate the guests to continue reading, which was appreciated by the guests. Ms. Brown told the staff about this matter, and what is the public * * * relationship? This is the public * * * relationship. In other words, the relationship between the public and the public is actually to start from small things and always reflect the good service consciousness of social organizations to the public, and everything is for the sake of the public. (3) equate public relations with social activities. The public relations agency of some social organizations is the reception desk, and their public relations activities are organized by some so-called public relations ladies and public relations gentlemen. Reception, some popular jobs. This is due to the unclear understanding of the relationship between the public and the public and the lack of public relations target plan. The public * * * relationship needs socialization and some necessary social activities, but this is not the whole of the public * * * relationship, it is a basic business work and a side of the public * * * relationship. The relationship between the public and the public is more important to exchange information, establish credibility for the organization, coordinate relations, and provide decision-making suggestions for leaders, thus improving the efficiency of social organizations. (D) There is an imbalance in the use of public relations between regions and industries. For a long time, the activities of public relations are relatively common in the economically developed areas along the southeast coast, and have been widely valued, while they are relatively seldom used in backward areas. In addition, at present, three recognized application fields of public relations have been formed in the world: one is government and politics, the other is economy and industry, and the third is non-profit organizations. In China, the most active use of public relations belongs to the economic field, while the other two fields are relatively few. (5) The quality of public relations personnel is not enough, and they lack long-term public relations awareness. At present, most of the public relations personnel recruited by many enterprises are women who graduated from high school. Many of them have not received professional training and lack a deep understanding of the nature of public relations. It's hard to imagine what people would do without a solid public relations concept. Personnel quality should also include professional ethics and self-cultivation. There is a "Hein's Law" in the aviation industry, which is a law about flight safety put forward by the German inventor Pabbs Hein, pointing out that behind every serious accident, there must be 29 minor accidents, 300 near misses and 1000 hidden dangers. According to this analysis, when a major accident occurs, while dealing with the accident itself, we should also investigate and deal with the "accident symptoms" and "accident symptoms" of similar problems in time to prevent the recurrence of similar problems, solve the hidden dangers of major accidents in time, and solve the problems in the bud. Therefore, for an enterprise, if the minor problems and contradictions in daily operation and management are not handled in time, the continuous accumulation of contradictions and problems will inevitably lead to major problems in the future and seriously affect the survival and development of the enterprise. Sanlu went bankrupt because of the milk powder incident. In fact, it is the daily problems of enterprises that have not been discovered and dealt with in time, which has caused irreparable results today. Therefore, public relations is a long-term investment.