More dramatically, six years later, Zheng Junhuai was jailed for ill-gotten gains, but Niu Gensheng became famous for squandering 10 billion dollars! It's thirty years in Hedong, thirty years in Hexi! Feng shui turns, ice and fire are two days!
This kind of thing, whether at home or abroad, is very rare!
There are too many secrets behind the legend. Why did Zheng Junhuai turn against Niu Gensheng who helped him 16? Why did Niu Gensheng create Mengniu out of thin air in just six years? For six years, Niu Gensheng and Mengniu kept their mouths shut about the outside world.
On the night of April 7th, 2005, our reporter Chen Bin had a long talk with Niu Gensheng at their homes in Hohhot, Inner Mongolia and Niu Gensheng, Linger County. Niu Gensheng told the truth and finally uncovered the secrets of Niu Gensheng and Mengniu.
Execute him and force him to rebel.
We disclose exclusively that Niu Gensheng submitted his resignation to Zheng Junhuai three times, and Zheng Junhuai persuaded him twice before. When submitting his resignation at the board meeting for the third time, Zheng Junhuai said: I didn't mean to! Niu Gensheng said: Then I take back this resignation! When Niu Gensheng reached for his resignation, Zheng Junhuai quickly held it tightly.
Zheng Junhuai: Yili has him without me, with me without him!
1998 in the first half of the year, Niu Gensheng, as the vice president of production and operation of Yili, suddenly felt something was wrong. He works in Yili 16, but recently he feels a little uncomfortable in the use of resources, that is, he has mobilized a small amount of funds, but many departments are constrained. At its most extreme, Niu Gensheng had to ask for approval to buy a broom.
In a sense, Niu Gensheng was the first hero of Yili in that year, and more than 80% of Yili's turnover came from various business divisions headed by Niu Lao. In addition to performance, Niu Gensheng's prestige among Yili employees is not worse than that of Zheng Junhuai. People's belief in Niu Gensheng comes from his way of being a man and his personality charm: an ordinary worker was seriously ill, and Niu Gensheng donated 6,543,800 yuan for the first time; At one time, the commuter driver had something to do, and Niu Gensheng did it for him. A new worker doesn't know Niu Gensheng and keeps praising Niu Gensheng to others: the new fat driver has a good attitude and can stop wherever he wants; Because of his outstanding performance, he won a sum of money and bought a good car. Niu Gensheng folded into four vans and distributed them to his immediate subordinates; Niu Gensheng basically distributed the annual salary of 1 more than ten thousand to his employees.
Niu Gensheng found Zheng Junhuai to reflect the problem. For the first time, he felt the strangeness and distrust in the eyes of his eldest brother. Niu Gensheng seems to understand something. If it's just prestige and good performance, it won't make Zheng Junhuai finally turn against Niu Gensheng. After many interviews, the reporter finally got the truth from several old employees who knew both Yili and Mengniu. The fuse of Zheng Junhuai's decision to break with Niu Gensheng lies in the difference of enterprise development strategy. When the reporter mentioned this matter, Niu Gensheng had no objection to it.
Zheng Junhuai's strategic thought is to strive for progress in stability, while Niu Gensheng's strategic thought is to make bold progress and make use of all available means and resources to make Yili grow supernormal. But Zheng Junhuai is worried that if Yili develops according to Niu Gensheng's strategic thought, he will lose control of Yili, which is absolutely not allowed to happen. At this time, Zheng Junhuai has made up his mind to let Niu Gensheng out. When Niu Gensheng realized this, it was difficult for him to display his ambition in Yili.
Niu Gensheng submitted his resignation to Zheng Junhuai three times. The first time and the second time, Zheng Junhuai said something to keep her: I didn't mean to, you misunderstood! Niu Gensheng had to withdraw his resignation. But Niu Gensheng found that his environment has not changed, but is getting worse. Niu Gensheng submitted his resignation for the third time at a board meeting in Yili. Niu Gensheng put his resignation in front of Zheng Junhuai and put it on the table for the first time. Niu Gensheng said to him, Brother Zheng, if you want me to leave, I will resign now, at least not because of the development of my personal influence. Zheng Junhuai looked a little ugly, but he still said, I didn't mean to! Niu Gensheng took it and said: Then I take back this resignation! When Niu Gensheng reached for his resignation, Zheng Junhuai quickly pressed his resignation tightly with his hand and said to Niu Gensheng, Please leave us alone for a while, and we will discuss it before making a decision! As soon as Niu Gensheng left, Zheng Junhuai, who was seldom excited at ordinary times, suddenly said with tears to the people present: Yili has him without me, and I have him without him! After the meeting, Zheng Junhuai talked to Niu Gensheng and told Niu Gensheng: Don't you want to resign? Then I'll relieve you of your duties. We take a transitional approach. The company arranges for you to go to university for further study, but there are two conditions: first, you must leave Hohhot, 500 kilometers away; Second, the study time should not be less than two years. After staying in Yili for 16 years, your performance is very good and your employees love you very much. You suddenly left the company for no reason, neither resisting nor shouting. Can you really accept this reality at that time? The reporter asked.
Niu Gensheng frowned and said with emotion, I was very uncomfortable. I have been very uncomfortable three or two times in my life, which is one of them, almost to the point of death.
Reflection: exile in Peking University, ten years to break the wall.
Niu Gensheng, who was in the same boat with Yili 16 years ago, came to Peking University and rode a broken bicycle between classrooms all day. When Niu Lao sat in the classroom, all the students sitting next to him were about 18 years old. Niu Lao was 40 years old. I don't know whether this is glorious or shameful. When you arrive at Peking University, people ask you what you do. It doesn't look harmonious to sit with some little girls and boys all day. Fortunately, I have a diploma from the Chinese Academy of Social Sciences. I was engaged in teacher training at that time, so I called myself a visiting scholar. Visiting scholars are not good. Niu Gensheng must first resolve his inner grievances and pains before he can settle down and blend into the unfamiliar campus environment.
Fortunately, I can overcome it. There are many sadder things in my history. When I was 18 and 19 years old, I was arrested by the public security bureau for fighting in society because of loyalty and righteousness, and I was put in a detention center for three months and two months of administrative detention. Fortunately, I was not sentenced. Later, the leaders of the Hohhot Political and Legal Committee visited Mengniu, and I knew one third of them. They trained and educated me in those years. Niu Gensheng ha ha laugh.
I experienced such a thing before I was 20 years old, and then I got better naturally, so my face was passable. It happened that I didn't go to a famous university, so I enjoyed studying in a famous university. During this time, I have done a lot of research and listened to many lectures by economists, trying to find out what I don't know. As long as I don't know, I will learn. How do university teachers give lectures? What are the ways and methods of learning? What are the ways and angles of thinking? When you sit in the classroom of Peking University, can you really let go of the enterprise in your mind? The reporter doesn't believe that the old cow lives so leisurely.
I can't let go! When I was listening to the lecture, I went with questions. Niu Gensheng said.
A subordinate of Niu Gensheng from Yili told the reporter: After Niu Lao came back from Peking University, he was much more mature in seeing problems and doing things. Niu Lao used this time to re-examine his experiences and lessons in Yili 16, and changed the stress response mode originally formed in the enterprise into a rational thinking mode. As the saying goes, if you walk for three days, you should sit up and take notice. Think about it, the old cow has been thinking higher and farther than the average person for half a year. How much progress has this precipitation and sublimation made in thought? Niu Gensheng studied in Peking University for a semester. For Niu Lao, this semester is not only a study, but also a process of reflection. After ten years of breaking the wall, by the time he finishes learning, he may have formed a draft of Mengniu in his mind.
Helpless: cross the rubicon, put it to death and be born.
Do you want someone like me? On the end of 1998, Niu Gensheng, who has officially resigned from Yili, strolled to the talent market in Hohhot. He stood in front of the recruitment counter of a company and asked the people who came to recruit. How old are you? The other party asked. Forty. The old cow replied. Sorry, your age belongs to the list of laid-off workers in our enterprise. The other party smiled and answered bluntly.
Niu Gensheng doesn't really want to find a job through the talent recruitment market. What Niu Lao thought at that time was to see how much his value would be recognized if he left his familiar environment and dairy industry. As a result, he found himself engaged in management for many years, and no one in other enterprises wanted him. Other enterprises do not mean that Niu Lao can't find a good job. After learning of Niu Gensheng's resignation, the boss of a dairy company immediately found Niu Gensheng and offered a high salary to invite Niu Gensheng to join. Niu Gensheng made the other party a condition: use my management experience and contacts to become a shareholder. As a result, this condition scared the other party away. Niu Gensheng later said to his subordinates: They thought my request was daydreaming! Later, some people commented that this enterprise didn't realize that Niu Gensheng was a printing machine.
Not appreciated by the new owner, Niu Lao intends to do something to solve his livelihood. At first, Niu Gensheng wanted to open a seafood stall. I chose a house and considered the mode. As a result, an invisible force makes it difficult to produce a plan. Until this time, Niu Gensheng realized that although he left Yili, the shadow of Yili hanging over his head did not disperse.
Since the seafood stalls are no longer working, can we set up a factory to shine shoes for others? Not even! People obviously want to be exterminated and don't want to give the old cow a way out. At this time, a group of brothers who originally followed Niu Gensheng were dismissed by Yili, and they found Niu Gensheng together, hoping that Niu Gensheng would lead them to break a new path. These people are: Yang Wenjun, General Manager of Yili Liquid Milk, Qiu Lianjun, Chief Engineer of Yili, Sun Yubin, General Manager of Yili Refrigeration Division, and Sun Xianhong, General Manager of Yili Advertising Planning Department. In addition to the personnel and financial directors of Yili, the directors of various divisions of Yili came to Niu Gensheng.
Niu Gensheng thought about his predicament, and then said to them: The sorrowful soldier will win! Since we are not allowed to do anything, let's build another Erie! Let's have a new name. As a result, everyone was named Mengniu.
Hiding a low profile, being countered by the Jedi.
Our exclusive disclosure: XXX company supports XXX brand company with funds and plans dozens of media to maliciously slander Mengniu. After the public security organs found out, the local government took three punishment measures against XX company: a fine of 60 million yuan, a public apology, and it won't happen again. Then ask Niu Gensheng for advice. In addition, Niu Gensheng suggested not to implement the other two measures.
1999 1 month, Mengniu was formally incorporated in the name of Mengniu Dairy Co., Ltd., with a registered capital of 1 10,000, which is basically the money that Niu Gensheng and his wife sold Yili shares. As soon as Mengniu was founded in Niu Gensheng period, the old men who were still working in Yili began to defect in batches, with a total of several hundred people. Niu Gensheng once warned them not to give up the bright future. No one can guarantee that Mengniu will have a bright future in the face of no market, no factory and no milk source. However, the old people joined Mengniu without hesitation. In Mengniu's new management team, Niu Gensheng invited only one person from outside, that is, Lu Jun, former deputy secretary of Yili Party Committee, who has been transferred to Inner Mongolia Securities as a director. Niu Gensheng once told his subordinates that all competitions should start with design. Lu Jun is an expert in party and government, dairy industry and securities. Niu Gensheng invited her with a clear purpose: Mengniu should be a joint-stock company from the beginning, so that Mengniu can have a healthy start.
Only eight months later, on August 8, 1999,/kloc-0, Mengniu was transformed into Inner Mongolia Mengniu Dairy Co., Ltd., and its registered capital soared to13.98 million yuan, and it was converted into13.98 million shares. The promoter was 10 natural person. According to the capital contribution, they are: Niu Gensheng, Deng Jiuqiang, Hou, Qiu Lianjun, Yang Wenjun, Sun Xianhong, Lu Jun, Pang Kaitai and Xie. Among them, Deng Jiuqiang was the boss of Hohhot Light Industry Machinery Co., Ltd., providing equipment for Mengniu's ice cream and milk industry, and later went to Niu Gensheng to become the vice chairman of Niu Gensheng. Xie is the chairman of Guangdong Chaozhou Tian Yang Printing Co., Ltd. Before, he met Niu Gensheng and became his close friend when printing milk and ice cream boxes with Yili. Later, he cooperated with Mengniu and was the largest natural person shareholder of Mengniu for a while. Most of the others are management and technical talents of the former Yili Company.
Secret negotiation, virtual management
Everything is difficult at the beginning! In a 53-square-meter building in Hohhot, Niu Gensheng moved a sofa, a table and a bed from home, and the development miracle of Mengniu began. Know yourself and know yourself, and fight every battle! Niu Gensheng knows that his short board is no market, no factory, no milk source, and that his long board is talent. These people who followed Niu Gensheng were originally the top leaders of Yili liquid milk, ice cream and planning and marketing. Whether it is production, operation, sales, market or raw materials and equipment, they are all top talents in the industry. Niu Lao decided to use virtual management to exchange talents for resources. Because Yili was in the way, several negotiations to start virtual operation fell through. Niu Gensheng had to build a flat road and sneak in. 1February, 1999, Niu Gensheng signed a cooperation agreement with a dairy company in Harbin through secret negotiations, and Niu Gensheng sent eight people including Yang Wenjun to take over the company. Through their management, it has brought good benefits to this enterprise. At the same time, Mengniu products have also been freshly baked by this factory. The old cow is a wise man, and it is only a stopgap measure to borrow chickens to lay eggs! 1999 65438+ 10 From April to April, Niu Gensheng, who lives in Hohhot, started to produce the first batch of Mengniu products while remotely commanding a team of eight people in Harbin factory. At the same time, he became a migrant worker and started his own factory in a desolate and barren land far away from Hohhot and Linger County.
The billboard was smashed, and every dark cloud had a silver lining.
1 April 9991day, the people of Hohhot woke up, and 300 billboards beside the main streets of Hohhot were all advertisements of Mengniu: learn from Yili, strive for national industry and strive for the second brand of Inner Mongolia dairy industry! On May 1 day, when people were discussing the waste heat of Mengniu, 48 billboards of Mengniu were smashed beyond recognition overnight. Mengniu's billboard was smashed, which made society pay more attention to Mengniu, and Mengniu began to become more mysterious and beautiful. At that time, media reporters tracked down Mengniu's spokesperson and found that this person turned out to be Niu Gensheng, who was once the vice president of Yili in charge of production and operation. Niu Gensheng doesn't want to be interviewed by the media, but he is willing to talk to reporters. During the conversation, the reporter found that Hohhot has such a very individual entrepreneur.
When a reporter asked why Niu Gensheng was dismissed by Yili, Niu Gensheng replied: You told me to die, and I have to die! Who smashed the billboard of Mengniu? Niu Gensheng didn't give an answer. In Lao Niu's view, the answer is well known, but he would rather let everyone know.
Whose enterprise is Mengniu? Niu Gensheng said that the registrant was not him, because the environment was dangerous and he was not allowed to show his face.
Is Mengniu cloning Yili? Niu Gensheng said it's not cloning, it's filling the gap. He mentioned that Coca-Cola and Pepsi, BMW and Mercedes-Benz can develop better in the competition.
Can Mengniu do well? Niu Gensheng said: To make shoes, you must have the idea of making shoes for yourself, and shoes can be made well!
Keep a low profile and you will get more help.
Boil beans and burn beans, and the beans cry in the pot. We are born from the same root, so why should we speculate with each other? At the beginning of 1999, although Niu Gensheng hid behind the scenes anonymously, he did not escape the fate of continuing to be suppressed. In order to block Mengniu and compete for milk sources, some milk trucks of Mengniu were stopped halfway and the milk was dumped on the spot.
In order to reduce contradictions and unnecessary troubles, and at the same time protect itself to the maximum extent, Niu Gensheng quickly formulated the "three noes" policy of milk collection: where large enterprises such as Yili have milk stations, Mengniu will not do it (no milk stations will be built); Mengniu does not make (collect) any milk that is not a milk station; Mengniu will not do anything that is inconsistent with Yili's acquisition standards and prices.
At the same time, Niu Gensheng launched the concept of "China Milk Capital" and launched our brand "China Milk Capital" in the form of public service advertisements. The slogan of Hohhot put Yili in front of itself when it was mentioned on many occasions, which branded all dairy enterprises in Inner Mongolia with a brand of sharing weal and woe. As a direct result, Mengniu won the support of the government, tied its fate with the overall economic development of Inner Mongolia, and protected itself while upgrading its competitors.
Niu Gensheng is not superhuman powers. Even if he doesn't sleep for a day, he only has 24 hours at most. How can he operate so many things at the same time without being confused?
If a person can live again after death, he can certainly do anything in the second life. It is impossible to turn over a new leaf, but it is possible to turn over a new leaf. Before I became Mengniu, I raised cattle and planted grass, and worked in dairy industry for 265,438+0 years. I have experienced the whole process of the company from small to large, from scratch. After 2 1 year, I started dairy industry from scratch again. I went back and thought about what I had experienced in the past: what did I do every year then, and now I do it again. Can doing the right thing improve efficiency? Can those mistakes that have been made not be repeated? This is practice makes perfect. The old cow said.
Speaking of feelings, my feelings for Yili are actually no less than those for Mengniu.
In 2003, Yili held a grand celebration to celebrate the tenth anniversary of the establishment of the joint-stock system. To the surprise of Zheng Junhuai and all Erie people, Niu Gensheng came uninvited. Niu Lao said a word to the employees of Yili on the spot: I have worked in Yili for 16 years and worked in Mengniu for 5 years. My best years have been dedicated to Yili, where I shed more tears, sweat and blood than in Mengniu! Therefore, when it comes to feelings, my feelings for Yili are actually no less than those for Mengniu. After the activity, Niu Gensheng got a tea set, which is now neatly placed on the tea table opposite the old cow's desk. Perhaps this proves the complex feelings of the old cow for Yili, or perhaps it reminds the old cow of something. However, in any case, Niu Gensheng's emotional action in Yili was effective, which at least made those Yili employees who knew or didn't know Niu Gensheng have some other views on Niu Lao.
Never again, never again!
From 2003 to 2004, an undercurrent that some media questioned and vilified Mengniu and Niu Gensheng gradually formed, and some local black forces threatened and intimidated Mengniu by poisoning.
At this time, Mengniu has accumulated enough strength to use sunshine to deal with this unscrupulous means. When the public security organs came forward, undercurrents and black forces were discovered and destroyed one by one, and the responsible persons were punished by law. Among them, a brand planning company is solely responsible for defaming Mengniu with false news. The investigation found that XX company ordered the contract amount of 6 million yuan in disguise to support this company, and libel news articles involved dozens of media and nearly 100 articles. After the case was found out, the local government drew up three punishment measures for XXX company: first, XXX company publicly apologized to Mengniu in the news media to restore its reputation; Second, XX Company can compensate Mengniu for libel of 6 million yuan, and the resulting loss is at least 10 times of this amount, and compensate the economic loss of 60 million yuan; Third, XX Company will never do it again, never do it again!
When the local government asked Niu Gensheng for advice, Niu Lao said, "There is one grassland brand, and Mengniu and XX companies are equally divided.". The apology of XX Company damages not only the brand of XX Company, but also everyone's brand, so there is no need to apologize. 60 million is not a small sum. Most employees of Mengniu are from XX Company. Think of this 60 million as Mengniu's tuition for employees. Third, I accept, I hope it won't happen again, it won't happen again! The old cow has a proverb: small victories depend on wisdom, and great victories depend on virtue. Niu Gensheng understood his motto like this: In fact, it is to compete with yourself! If you have any problems, look for reasons from yourself first. Because it is easy to change yourself, but difficult to change others. If the responsibility of both sides of the contradiction is 50%, then you should start by changing yourself. When you take the initiative to change, you will find that the other person will change with you, and this change is not proportional. Often after you change 10%, it will change by 30%. It's really that you respect him one foot and he respects you ten feet. What if you change 50% of the other party? You still have to keep fighting yourself, because this is not the case in 95%. When you compete with yourself countless times, looking back, the validity of the law of large numbers appears: you changed the world by changing yourself! As the old saying goes, a sorrowful soldier will win. In fact, Niu Gensheng knows very well that forbearance is a knife in his heart. Compared with Mengniu, which has just started, if we resist Yili's ban, it may intensify contradictions. If things get out of hand, who will fight with a big profit and tax collector and help a small one? Retreat for progress, and the old cow with a bloody personality is actually very wise.
Know yourself and yourself. The raiders won. Soldiers are quick.
Exclusive disclosure: Niu Gensheng said to Yang Liwei when he met him: Li Wei, besides your parents, your wife and children, your immediate family members, the leaders of the CPC Central Committee and the State Council, besides your team and comrades-in-arms, besides your friends, among all the strangers you don't know, I am most concerned about your affairs. ...
There are supermarkets around the community, and all products can be tasted for free. Niu Gensheng knew that he could not have a head-on conflict with Yili in the market, so he set his first goal in Shenzhen. Yili has just been defeated here. Yili adopted the strategy of advertising in the media first, followed by the supermarket, and the result was a complete failure, because the people in Shenzhen basically recognized the taste of foreign brands, and Yili paid millions of advertising fees for it without success.
Knowing Yili's shortcomings and weaknesses, Niu Gensheng decided to adopt another set of tactics: Mengniu's people from all walks of life wore Mongolian costumes and held banners and slogans to the gates of various communities. The banner says it's your fault that you didn't drink it, and it's my fault that you didn't buy it. All Mengniu products are given to residents for free. As a result, residents in the community will ask when to go to the supermarket after drinking, and Mengniu's products will soon catch fire in major supermarkets in Shenzhen.
Relying on this strategy of free tasting all products in supermarkets around the community, Mengniu's products quickly entered the markets of Beijing and Shanghai from 1999. From 1999 to 200 1, Yili's main business income and total profit increased by more than 40% annually, and the main business income in 200 1 year exceeded 2.7 billion yuan; Mengniu doubled its growth at a rate of more than 300%, and its sales income of 200/kloc-0 exceeded 724 million yuan.
We are the leaders of Tetra Pak pillows.
In 2000, Mengniu was short of funds, but Niu Gensheng suddenly decided to go to the sauna workshop of milk truck and flash evaporation equipment, which was the first case in China. Every time the milk truck sends milk from the milk source base to the factory, it must be washed with acid, alkali, steam and boiling water under high-pressure spraying equipment to keep the original flavor of the milk to the greatest extent. Sauna equipment needs more than 3 million, and the annual operating expenses also need more than 3 million. Flash evaporation process is to remove a certain proportion of water on the basis of 100% raw milk, thus making the taste of milk more pure. But for every ton of milk produced, it will earn less 300 yuan than similar enterprises. As a result, two measures that others think are redundant and increase costs have quickly made the quality of Mengniu milk a household name in the minds of ordinary people, and the sales volume has increased greatly. In some cities, there is even a phenomenon that Mongolian milk is in short supply. Mengniu earns less money, but the quality is better than other products.
In the same year, Niu Gensheng decided to make a Tetra Pak pillow (a pillow-like package that lasts for a long time). As soon as Niu Lao's decision came out, it immediately aroused strong doubts from the team members. Prior to this, because the profit of tetra pak pillow was very low, if the quantity could not be broken, it would be very risky. In the whole China market, only Pamela tetra pak pillow products have a small market share. People still agree with tetra pak bricks (long storage time, packed in cartons) and pasteurized milk (short storage time, packed in plastic bags). Tetra Pak once wanted to give the equipment to domestic manufacturers for free, but no company dared to do so. Niu Lao convinced everyone that we are a late-developing enterprise and must have differentiated products. Tetra pak bricks have been manufactured for many years. If we produce Tetra Pak pillows, we will become the leader of Tetra Pak pillows. Results Once tetra pak Pillow was put on the market, the sales volume of Mengniu surpassed that of Parmalat within one month. By 200 1, although all major domestic dairy enterprises have Tetra Pak pillows, the total sales volume is less than half that of Mengniu.
I can't even look at the hatch.
June 65438+10/October 65438+June 2003, Shenzhou 5 manned spacecraft successfully returned. Everything goes according to plan! Under the command of Niu Yi Sr, Mengniu launched the biggest market action since its establishment: from CCTV to local TV stations, TV advertisements for delivering-supplying-docking articles appeared simultaneously in the prime time of the day at the fastest speed; Signs and buildings in big cities such as Beijing, Guangzhou and Shanghai can be seen everywhere. Raise your right hand and cheer for China! Slogan; The advertisement of astronauts' special milk occupied all the prominent positions in China supermarkets. The newly packaged milk printed with astronaut's special milk was put on the supermarket shelves as quickly as possible. Thousands of transport vehicles with Mengniu product logo are driving in the streets of China, and all employees are working at full speed. ...
After all, science is not a myth and there is no 100% success factor. What should you do if Shenzhou 5 doesn't succeed? How to treat the huge risks hidden behind this huge opportunity? The reporter asked.
To tell the truth, when the return capsule flew back and opened the hatch, I didn't even dare to look. When I met Yang Liwei, I said to him, Li Wei, to tell you the truth, I am your brother. Besides your parents, your wife and children, your immediate family members, the leaders of the CPC Central Committee and the State Council, your team and comrades-in-arms, and friends you know, among all strangers you don't know, I care about you the most, because I put so much effort of Mengniu people on you. As for risks, first of all, I absolutely don't believe in failure. Secondly, even if it is not successfully launched, so many people in the world space history have given their precious lives for this great cause. They are still moving forward in waves. Next time, we will cooperate with astronauts. As long as Mengniu doesn't close the stall, Mengniu will also carry on its own affairs. When the old cow finished this sentence, he waved his hand, just like a general with a horizontal knife on the battlefield!
At the same time, since 2000, Niu Gensheng has formulated the strategy of helping farmers borrow money to raise cattle, helping others to build milk stations, and building new factories all over the country. The "three noes" that once plagued Mengniu gradually disintegrated.
Making high-quality products through technical input and subdividing a low-priced and high-quality product series with new packaging methods, differentiation strategy and surprise attack are the reasons why Niu Gensheng finally won.
Romantic poet.
Our exclusive secret: others laugh at me for being crazy, and I laugh at others for not being able to see through it. There is no tomb of the Heroes in the Five Tombs, no flowers and no wine. Niu Gensheng is not so much a successful entrepreneur as Niu Lao is a romantic poet, and Niu Gensheng himself agrees with the latter. In the drama of life written, directed and performed by himself, Niu Lao likes to taste the pleasure from greatness to greatness.