1, the connotation of self-mockery and spoof is a way of communication. It's a bit Lan Xiang style, and it uses a very interesting network language. I remember some time ago, Lan Xiang even rushed to the Internet security conference and pulled a slogan "Who is better at hacking? Looking for Lan Xiang in Jinan, Shandong. This is the practice of using * * * silk to achieve the best effect.

I have said this sentence n times. Please remember to get rid of the core pain points of all users and let product quality speak for itself. Products must have pain points and pay attention to word-of-mouth effect. For example, the slogan has always been * * *, direct, simple and smooth, "there is no charge for trial in January". Ideas that make you feel conscious and involved.

3. Doing event marketing well is the user's sense of participation. There are many stories about self-mockery, ridicule, ridicule and consumption of Lan Xiang in movies, TV, Weibo and WeChat. This is the real user participation, teasing and interaction to establish a solid relationship.

Why is it so hot in Lan Xiang?

1, simple and rude advertising language

Some people attribute it to its 24-year-old slogan-"Which excavator is stronger? China Shandong looking for Lan Xiang ". It is forceful, forceful and, most importantly, simple and rude. Under the bombardment of its advertisements, many people now hear this again, which will naturally make up for the scene of Tang Guoqiang giving a thumbs up. It's like hearing "You are mine …", learning the divine comedy "Little Apple", and then instinctively continuing with "Little Apple". Although NewEast's "Marry when I Meet a New Oriental Chef" is also learned in this way, it is inferior in the gas field after all.

2. "Strong strength"

Some people attribute it to Lan Xiang's tough strength: Lan Xiang is the first vocational college in China to obtain a well-known trademark; Take the lead in implementing the teaching mode of "moving from factory to school"; Take the lead in independently compiling the textbook "Zero Distance Employment Integration" ... This can be called awesome, and showing off "first-class" and "famous brand" is not necessarily unpopular. In addition, some advanced models and successful experiences are also blown out, just as people who "stick a film" often describe themselves as "linear treatment of polymer compounds on the surface of intelligent high-order digital communication devices", but they are just bluffing.

3. Enjoy the bonus during the shortage of professional and technical personnel.

Others said that Lan Xiang's sudden fame came at the right time-China happened to be in a period of unbalanced development of colleges and vocational schools, which led to a shortage of professional and technical personnel. As the "Whampoa Military Academy" on the training ground, Lan Xiang takes the lead and enjoys the talent bonus exclusively.

4. Free advertising of * *

It should be said that these are the important reasons for Lan Xiang's soaring, but if you only rely on stars to appear in advertisements or show off your "strength" muscles, then Lan Xiang may still be at the same level as the Northern Automobile Maintenance School and Jigongshan Martial Arts School, and it is difficult to stand out.

Lan Xiang was finally able to "stand out" thanks to * * * * free advertising-in 2009, American companies such as Google were exposed to hacker attacks. At that time, * * * wrote that the hacking attack was related to Lan Xiang Technical School in Jinan, China. The article also deliberately emphasizes its "military" background, saying that it was established with the support of the military and so on.

Being "blacked out" by foreign media made Lan Xiang famous, but it also cast a mysterious color on it. Since then, various jokes have been derived, such as "Lan Xiang has eight majors: numerical control, which is actually a Gundam control major; Chef is actually the manufacture and defense of chemical weapons ... Electric welding is the design of laser weapons and high-energy particle weapons; Radio, magneto-acoustic light wave detection and early warning system; Computer, no explanation "... Although Lan Xiang denied the testimony of hackers, network experts also said that stealing third-party IP addresses is a common means for hackers, and professional hackers will not register IP addresses in the station; Although Lan Xiang ended its training cooperation with the local army as early as 1997, rumors continued.

Mystery, this is a tease for people's prying interest. Because of this, sweeping monk, who has a negative sense of existence in Tian Ba Long Department, will become an anecdote of a master in Wulin in minutes, which will stimulate people's excitement. In the eyes of the public, Lan Xiang, which smells like a local cannon, also has this potential. Under the rendering of rumors such as "military background" and "hacker cradle", excavators and truck cranes full of mountain guns are as high as aircraft carriers.

I finally know why Lan Xiang is so angry.

There was a piece of news just today. Vice President Lan Xiang took 100 people to beat people. There are rumors that Lan Xiang has an army background, but he only works in the army. The fire was caused by hype, and the publicity was well done.

Why is Lan Xiang Technical School so popular?

Adapted to and adapted to the current market where technical talents are scarce and employment is difficult.

Lan Xiang Technical School is a comprehensive skill training school. As of 20 14, Lan Xiang Technical School has 7 professional colleges and more than 60 positions in 8 major professional categories.

Lan Xiang Institute of Construction Machinery: Training for senior and intermediate technicians, types of work: excavator for further study, excavator maintenance, excavator operation, loader operation, bulldozer operation, forklift class, grader class, building tower crane class, truck crane class.

Lan Xiang Culinary Institute: Technician, senior and intermediate technician training, jobs: West Point Senior Technician, West Point Intermediate Technician, Cooking Synthesis, food carving, Flavor Hot Pot, Fine Sichuan Cuisine, Special Sauce and Marinade, Chinese Pasta and West Point Making.

Lan Xiang Institute of Automotive Engineering: Training technicians, senior technicians and intermediate technicians. Types of work: automobile synthesis, body sheet metal painting, automobile electrician, automobile fittings beauty, automobile advanced electronic control.

Lan Xiang Welding Institute: Training technicians, senior and intermediate technicians. Type of work: advanced gas welding, welding synthesis, electromechanical, medium and high-grade radio, refrigeration, electrician, elevator maintenance.

Lan Xiang Beauty & Hairdressing College: Technician and senior technician training. Types of work: comprehensive hairdressing, advanced hairdressing, hairdressing elite, beauty elite, makeup modeling, photography and clothing.

Lan Xiang Computer College: Training technicians, senior technicians and intermediate technicians. Types of work: computer application and maintenance, computer animation production, environmental art design, network engineering, print advertising design, computer maintenance.

Lan Xiang Institute of Numerical Control: technician, senior and intermediate technician training, type of work: CNC machining center, CNC lathe, machine tool synthesis.

Why is it so hot in Lan Xiang recently? Because of what event?

In September this year, Du Nan exclusively reported that 100 students led by the vice president of Lan Xiang Technical School were fighting across provinces, which triggered "Where is the strength of ethnic fighting? Looking for Lan Xiang in Jinan, Shandong ". Since then, on social networks, netizens and paragraph players have habitually added this nonsense to all kinds of copywriting, making Lan Xiang Technical School popular again.

A picture explains why Lan Xiang Senior Technical School is so popular.

Recently, the Internet has become popular because it allows President Lan Xiang to beat his wife across provinces, have a super life, make false advertisements and engage in online hype.

CCTV reported that Lan Xiang people organized a group fight, and the wife of President Lan Xiang broke the news that there was domestic violence and wanted to divorce and divide the property.

Why is Lan Xiang Technical School so popular?

Now it is very popular to learn skills to find a job, such as auto repair technology. With the full popularity of automobiles, the demand for talents in auto parts industry is increasing. If you learn automobile technology and automobile beauty well, you will have no worries about basic work. This is why technical schools are so popular now.

Why are advertisements in Lan Xiang so popular recently?

The headmaster went to start a league to rob students.

Why is Lan Xiang Technical School so popular? What's going on here?

Did the headmaster have a gang fight! Being exposed, it seems that the principal has a bad temper.

What does Lan Xiang's boss think of Lan Xiang's popularity?

The boss bought a device and added a detection station device. Who knows?