The official WeChat account can be a WeChat applet based on the official WeChat account (the official WeChat account has been authenticated, so you can apply directly on the basis of the public's good, without paying the authentication fee), so that you can build a course mall for educational and training institutions and bind the official WeChat account of educational institutions with the applet. Generally, there is an add menu option in the background of the official WeChat account, and the registered applet that has been made can be added to the official WeChat account. Fans can also see all the course details and offers at the same time when they enter. Like the official WeChat account, there will be a mode of pushing soft texts, so that when you push them to users, you can insert the course QR code, and you can find the courses of educational institutions through scanning, which is also convenient for users to buy, and the enrollment of WeChat applets is still very traffic-oriented; The course bar can be bound to the official WeChat account, and then there are marketing tools such as team battle, bargaining, one-yuan cash withdrawal, answering questions to win classes, audition classes, distributors and so on. In this way, when using the official WeChat account to enroll students, there is one more channel, using fans, distributors and small programs to enroll students, and the effect is better than the traditional one.