(1) background

Shanghai snacks were recorded in the Southern Song Dynasty. At the beginning of the Ming Dynasty, Shanghai became a famous city in the southeast, and its production became more and more exquisite. In the Qing Dynasty, with the increasing prosperity of Shanghai's commerce, all kinds of rice-flour snacks became more abundant in season.

In the late Qing Dynasty, after Shanghai was listed as a foreign trade port, it gradually absorbed the essence of local snacks, almost covering the characteristics of major places in the country, and developed and perfected it to form its own characteristics.

Shanghai snacks are characterized by diverse tastes, both north and south; Strict material selection and fine production; It should be seasonal and change with time; The supply is convenient and flexible. Its taste is not only different from the pure sweetness in Guangdong and Hong Kong, but also different from the spicy taste in Sichuan and Chongqing. On the contrary, it is famous for its lightness, delicacy and exquisiteness. There are many kinds of snacks in Shanghai, such as steamed, boiled, fried and baked. The most popular snacks are: glutinous rice balls, venetian blinds and oil gluten. These are the most popular "three main parts".

(ii) Objectives

Shanghai snack bar not only wants to promote the unique flavor of Shanghai snacks, but also wants to profit from it. It is planned that the snack bar will turn losses into profits within two years (according to the survey, the small-scale catering industry has a large initial investment and a long time to withdraw funds, usually about two years). It is estimated that the monthly net profit excluding tax will reach 20,000 yuan after one year.

(3) Market analysis

Once people's tastes are cultivated, it's really hard to change, just like people in Hunan and Sichuan like spicy food, while people in Jiangsu and Zhejiang like sweet food. Wherever these people go, they often feel that they are eating hometown dishes. And these people generally have a fixed circle. As long as they do well, the power of public opinion is enormous. Therefore, as long as it is authentic, it is not a problem for snacks to attract their own people in other places.

(4) position

The snack bar is planned to be located in Shekou, Nanshan, Shenzhen, for the following reasons:

If you want to open such a snack bar in other places, you must pay attention to the fact that there are many people in this place, and according to the survey, there are also many Jiangsu and Zhejiang people in Shekou.

In Shekou, food, clothing, housing and transportation are very convenient, and there are at least three business districts in the vicinity: Garden City Wal-Mart, Haiya Department Store, Nanshan Bookstore and Coastal City. Because shopping is very convenient and there is a large flow of people. In addition, the local people have strong spending power. Because of the high cost of making snacks in Shanghai, customers with strong spending power are needed.

Convenient transportation, convenient for distant customers. In addition, close to Hong Kong, there are two customs clearance channels, one is Shenzhen Bay Port and the other is Shekou Port. Many Hong Kong people like Shanghai flavor. Setting up a store here can attract many customers in Hong Kong, where consumption is high. Therefore, Hong Kong people still like to spend money in Shenzhen on weekends, which will bring good passenger flow to snack bars on weekends.

The security is very good. After all, it is not easy for college students to open a small shop, and they don't have much money in their hands. They can't stand the suppression of the underworld (collecting protection fees and collecting high compensation for intentional burns). ).

(5) customers

Because most local dishes in Shanghai pay attention to thick oil red sauce, which is more in line with customers in Jiangsu, Zhejiang, Shanghai, Hong Kong, Taiwan and Japan.

The price of our food will be higher than the market price. On the one hand, snack chefs are very expensive. Secondly, the cost of airlifting raw materials from Shanghai is slightly higher. Therefore, the price will be oriented to college students, white-collar workers and other people with certain spending power.

(6) Business hours

6 am to 2 am sharp; 5: 30 pm-10: 30 pm, and the business hours will be extended for two hours on weekends and public holidays.

(7) Characteristic products

1. Fried steamed bread

Fried steamed bread can be said to be a native of Shanghai dim sum, which is said to have a history of hundreds of years. Semi-fermented flour is used for frying. Fresh meat and jelly have been reported. They are fried in rows in a pot. During frying, cold water should be poured several times. Finally sprinkle with chopped green onion and sesame seeds, and you're done.

Fried steamed bread has crisp bottom, thin skin and fragrant meat. Bite it, the gravy is wrapped in meat, oil, onion and sesame, and it tastes first-class. The fried crab meat and chicken fried buns in our store are also delicious, which are traditional and innovative snacks in our store.

2. steamed bread

Steamed buns are well-known at home and abroad and have a history of one hundred years. Steamed buns are made of fine white flour and rolled into thin skin; Take lean meat as stuffing, without monosodium glutamate, cook the skin in chicken soup, mix it in after freezing, and sprinkle a small amount of finely ground sesame seeds to get its fragrance; According to different seasons, take crab powder or Chun Zhu, shrimps and meat stuffing, and make one or two flours into ten pieces, which are translucent and exquisite. Puncture the skin after serving, and the juice is full of a plate. Thin skin, fresh juice, tender meat and much stuffing. This is our flagship product.

3. Sam Sun Xiao Wonton

Shanghainese know the size of wonton very well. Generally, small disturbances can only be seen at breakfast. Shanghai's Sanxian wonton is different from Wuxi's Sanxian wonton. Wonton stuffing is not fresh meat, Kaiyang or mustard tuber, but pure meat. The so-called three delicacies are all in the soup, shredded eggs, shrimp skin and laver. The fresh meat is wrapped in a thin bag and tastes salty, fragrant and smooth. The plan is to serve food only at breakfast and midnight snack, which means that it is very expensive to bring little things.

4. Tofu vermicelli soup

Dry and wet alternate, which is the usual way of eating in Shanghai. Wet tofu vermicelli soup is a reserved program. Although it looks a little clear and moist, it is a perfect match with greasy snacks such as frying. Plan to match sales to increase sales.

5. Mixed noodles with scallion oil in Kaiyang

Boiled scallion oil and dried seaweed (known as Kaiyang in Shanghai) are eaten with noodles.

6. strip cake and mint cake

In the north and south, cakes are the special snacks of China people. Speaking of cakes in Shanghai, I'm afraid your toes can't count them. However, top cakes and mint cakes, as well as jiaozi with double fillings, are widely loved by Shanghainese. Mint cake, glutinous rice flour mixed with a little mint powder, decorated with red and green silk. Sliced cake and glutinous rice flour are mixed with fine sand (not wrapped in fine sand, but kneaded together) to make long strips, which are better after frying. Plan to cross-deliver in different periods to avoid the backlog of finished products and keep customers fresh.

7. Crab shell yellow

The fermented noodles are oiled and crispy, and made into shortbread with belt stuffing. This cake is similar in color and shape to the cooked crab shell. The finished product is brown, crisp, loose and fragrant. Because crab shell yellow is not easy to preserve, it is planned to be sold in the afternoon when people get off work.

8. Sand grinding ring

Shayuan is one of the famous scenic spots in Shanghai with a history of more than 70 years. According to legend, at the end of the Qing Dynasty, an old lady named Lei lived in Sanpailou, Shanghai, and made a living by selling jiaozi. In order to do more business, she tried to make up for the inconvenience of storage and carrying in jiaozi. At first, she rolled a layer of glutinous rice dry powder on the surface of jiaozi, and then tried out various dry powders. Results the use of red bean powder was very effective and popular with diners. Later generations named this jiaozi "Sasha Vujacic Garden" in memory of her. There are many kinds of grinding balls: fresh meat, bean paste, sesame and so on. Its color is pink, and the beans are fragrant, soft and delicious.

You can use the semi-finished products made by Qiaojiazha Dim Sum Shop for simple processing, which is very convenient to reduce manpower.

9. Rib rice cake

Rib rice cake is an economical and unique staple food in Shanghai, which is suitable for working meal sales.

(8) Sales methods

For the sake of hygiene, our restaurant is operated as a fast food restaurant. Customers need to buy food stamps at the cashier first, then choose their seats freely and wait for the waiter to serve.

(9) Decoration and facilities

1. Shop decoration: The decoration style will imitate the style of old Shanghai in the 1980s and add some modern pop elements.

2. Seats: In order to accommodate more customers, we bought a round table, which is believed to save more space than a square table. In addition, we buy more armchairs, hoping that customers can enjoy our food in a comfortable environment.

3. Kitchen setting: an internal kitchen for cooking; A pastry shop facing the street (let passers-by see that the store is steaming hot and chefs come and go, creating a lively and prosperous scene, and it is also convenient to take takeout with passing guests. )

4. Cashier: We will buy a cash register. We can print food stamps or save money.

5. Bathroom: There is a men's bathroom and a women's bathroom in the store.

(10) Material supply

Make long-term contracts with logistics companies, and the raw materials will arrive by air every day to ensure freshness.

(1 1) Recruiting employees

It is planned to publish a recruitment notice in the newspaper one and a half months before the opening (please refer to the attachment: recruitment notice), recruit 3 kitchen employees and 3 shop assistants, and train the employees two weeks before the opening.

(12) Publicity

1. Publish a magazine column;

2. distributing leaflets;

3. Promote preferential policies during the opening period, such as participating in group buying activities to attract people;

4. Provide student discounts.

(13) Application for permits and public services

1. Business registration;

2. License;

3. Health and fire protection;

4. Hydropower application;

5. Telephone application.

(fourteen) the expected difficulties and solutions.

1. recruitment is difficult. In recent years, the catering industry in our city has developed greatly, and the scale of employment in various restaurants has been expanding, which objectively aggravated the labor shortage. Even if employees are recruited, they are mostly short-term workers, and there are almost no long-term workers.

Solution: pay social security for employees, so that employees feel that their lives are guaranteed; Cultivate employee loyalty through training and daily management.

2. Unfamiliar with the market, excessive preparation of materials leads to expired and moldy ingredients, resulting in waste of resources.

Solution: do enough market research, the preparation of unpopular dishes needs less than other dishes; Always care, don't let the kitchen waste resources at will; When some dishes are overstocked, sell them as soon as possible or give them away in the form of activities.