What determines how much money a person earns is professional ability * liquidity. You have a strong professional ability, but your mobility is not as good as his.
A friend is probably a bit of a shock.
There are many amazing people around me who have never thought about it, or they will not.
On the road of building personal brand, realizing personal brand is the ultimate goal. What capabilities are needed to achieve this goal?
I read a knowledge map two days ago, and after reading it, the whole person was anxious. God, there are so many things to learn.
I guess you will be anxious after reading it.
Combine your field. Sorting out five core competencies.
1. Brand power;
2. Theoretical force;
3. Communication power;
4. Operational ability;
5. Liquidity;
Disassemble each ability one by one for you.
1. Brand Power:
Is your personal brand fixed or spiraling?
Peng Xiaoliu, Cong Yige, product officer of mobile online education, founder of onion reading method, and young bestseller author;
You will find that the personal brand rises with the improvement of ability and resources.
As mentioned in the key article I read a few days ago, he is also adjusting his personal brand positioning recently. So, does your personal brand adjust with your ability and market?
Brand power is one of the core competitiveness.
2. Theoretical force
Everyone is his own theoretical strength.
When I said that I was a human resources consultant, I repeatedly emphasized the theory of building a personal brand in three steps.
Focus-occupation-focus
It is difficult to influence people by selling only products;
Only by spreading ideas can we influence people;
Only by creating theories can we achieve people.
Therefore, the whole theory is a key step to establish a personal brand.
3. Communication skills.
Speaking of communication, I want to say three key words: content, channel and opportunity.
The content is bullets, the channel is the barrel, and the timing is the trigger.
When, in what form and where to fire bullets is very important.
If you are an entrepreneur, or you want to start a business through a personal brand, you need not only content, but also channels and opportunities … to play your own sense of rhythm.
Therefore, communication is very important to everyone.
4. Operational ability.
I read a sentence a long time ago: one should live as a team.
So I expanded my ability according to the requirements of a team, and even worked hard to learn PS for a while.
Later, I learned a new Kanekin's Law: You don't have to supplement your shortcomings, make your strengths stronger, and let excellent people fill your shortcomings.
Now when learning personal brand, I hear another sentence: everyone should be comprehensive and have outstanding strength.
Times are getting stricter and stricter for us.
Everyone should live like a company.
There is no other way but to move forward.
5. Liquidity.
Liquidation ability will become one of the most important abilities of a person.
The partner said: I spend 300+ every day to buy knowledge-paid products, and I will be anxious if I don't buy them.
Me: You bought so much, can you finish it?
Partner: What did you do after learning? There is even a sentence that inspired me. This money is well spent.
Each of us is a leek and can be cut. The key question is whether you want to cut it and how.
We often hear a saying: high-dimensional learning, low-dimensional attack.
Have you found your own high and low dimensions?
Just upward, the more you study, the more anxious you are, because you will find so many people who are better than you. When can I get ahead?
However, when you look down, you will find that there are many people behind you who want to be you.
Exercise your five abilities, make yourself a brand, and become a light that illuminates yourself and warms others!