In the process of operation, many operators want to use activities to increase the turnover of their stores. The idea is good, but if they don't know the meaning behind the activity, it is difficult to succeed. Some operators just move for the sake of activities, which loses the meaning of activities. A misconception is that there can be sales only with activities, and there can be no sales without activities. The purpose of marketing activities is not clear, and some details are not well considered. The result of the activity is not ideal. After an activity, it consumes a lot of manpower, financial resources and material resources, and also consumes the energy of operators. However, the performance after the event was irreparable and embarrassing. So how to change this situation? Let Hong Kong 386 1 store opening experts analyze the reasons for everyone.

Many operators of maternal and child supplies stores have been exploring what kinds of activities and forms can attract consumers, bring passengers and people to the store, and sometimes even want to pry open the heads of several consumers and ask them what they need and want. Maybe this way I won't be too tired. It is not surprising to ask such a question. This shows that we have not grasped the needs of consumers at all, and there is great blindness in the process of doing activities, and the activities are not accurate.

In principle, there is no universal form. If so, wouldn't it be nice for all stores to use this form of activity? Then there will be no competition in the market, and everyone will not worry about how to do business.

In the process of planning the activity plan, we should do the activity purposefully, set a standard to judge whether the activity is good or not, and summarize the activity in time.

Think about whether an activity is done well or not. Fortunately, in what ways? What content and activities are set up very successfully, which are accepted by customers, and which activities attract consumers. These advantages should be summarized and retained in time. For the bad places, we should reflect on whether the activity time setting is unreasonable. Or the propaganda work is not done well; Is the activity not attractive enough? Or there is a problem with the spread of activities, which is difficult for consumers to understand; Is there a problem with the execution of the activity? Or the scheme itself is unreasonable and so on. There are too many factors for us to sum up and discover.

For a complete activity, activity summary is only the first step. How to maintain the well-done places summarized in the activities? How can the following activities achieve such good results according to this plan? For the bad things done in the activity, we should think about those things that are not well done and have not been publicized enough to benefit most customer groups. Should targeted publicity be strengthened?

As an operator of a maternal and infant store, we should not only look at the results of the activities, but also take the time to analyze and change some details that were not well done in the activities, so as to do better next time and let the customers who come to the store enjoy quality services instead of being ignored.

How to do a good job in the marketing activities of maternal and infant stores? After reading the above, I believe everyone knows what to do. Although the result is very important, we should pay attention to some details and make changes in time.