1. Solve the problem in time. As long as you answer fans' questions frequently and solve their troubles, you can win trust and establish an expert image of the enterprise. So the first habit is to provide professional knowledge on a regular basis. For example, Weibo of China Telecom encourages fans to ask questions on her page, and because she can always provide useful answers quickly, many fans have become loyal followers and customers, and Weibo of China Telecom has been put on her Weibo for users to find.
2. Have a separate conversation with fans
The second habit is to comment on what others share three or five times a day, because these comments are the real communication to build relationships. First, check who left messages on the brand page, and then click their display names to link to each other's pages or personal files. Pay attention to the other person's name when commenting, because fans will be more willing to share their thoughts when they know that you are following them. In addition, be yourself and pay attention to the consistent style of all speeches; Finally, the speech should not be too long, and people will be more willing to read it if it is shorter.
Track your activities in Weibo.
We need to increase the number of fans to keep Weibo active. At the initial stage of operation, we can consider using third-party tools, such as Zhihu, Nianzhi and other Weibo tools, to analyze the total number of fans, the number of new fans, the number of fan growth, the number of lost fans, the number of weekly fan comments and the number of reposts.
4. Change invalid strategies in time.
As far as tracking social media marketing activities is concerned, it is an art to wait patiently or change the strategy after a long period of ineffectiveness, but the key is to set clear and feasible goals and deadlines, and change the strategy in time once the results are not as good as expected, otherwise the longer it is delayed, the greater the loss. For example, you ask a question in Weibo, and after 30 days, you find that the reply is not as good as expected. Re-evaluate the interests of fans and the topics they often talk about, and make changes immediately.
5. Keep the content fresh
In order to get more attention, please make sure that your content is informative and entertaining enough, so that fans can often visit your Weibo page and forward your content to themselves or @ other friends. If it is better to form an editing schedule, let fans get used to knowing when and what kind of information you will send (of course, you can master it flexibly according to your characteristics), and let you have the motivation to create and publish content frequently, then your fans will naturally be more loyal to you.
Share the love
Share other people's valuable articles and interesting videos, and your readers will naturally get double returns. Make sure that the content shared belongs to authoritative people in the same industry, and establish good relations with them, and have the opportunity to reach cooperative relations in the future. But don't forget to write original articles for your fans. Although they may not be famous experts, if you can take the time to share their excellent articles with others, then you can cultivate a loyal fan. A professional in Weibo once said, "Every time you share a link related to excellent content, you give two gifts: one for your fans and one for the content provider or merchant". Take the time to select high-quality content and share it. This kind behavior will greatly help your partner and fans.
The above is provided by Bian Xiao for test preparation.