The Advanced Management Course (AMP) of China Europe International Business School was founded in 2004, which is one of the most distinctive flagship courses in China and Europe. Specially designed for the leaders and general managers of fast-growing successful enterprises and the general managers of business divisions of group companies, to closely meet the growing learning needs of senior managers of enterprises.
The general manager course in 2020 will include nine modules, covering macroeconomics, leadership, management accounting, corporate finance, strategic thinking, marketing, decision-making wisdom, corporate investment and financing, business war reflection and so on. To help students understand the special role of the general manager more clearly and improve the framework theory and comprehensive management ability in an all-round way.