Enterprise values In short, enterprise values are the choices made by enterprise decision makers on the nature, objectives and management methods of enterprises, and are the same concepts accepted by employees.
(1) Values belong to all employees of the enterprise, not one or two people.
(2) Corporate values are the main values that dominate employee spirit.
(3) Corporate values are the product of long-term accumulation, not sudden.
(4) Corporate values are the result of conscious cultivation, not spontaneous production.
Values include four aspects.
1 is the standard for judging good and evil;
2. The core values are the group's recognition of the cause and goals, especially the pursuit and vision of the enterprise;
3. Form the pursuit of goals on the basis of this understanding;
4. Form a realm of * * *.
Principles of promoting values
Benefit * * * and body * * * and participation.
Ensure that the value concept truly reflects the company's long-term goals.
Values should inspire people.
Focus on the key drivers of values.
Find out the behaviors and practices that will make the enterprise values change in the ideal direction.
Adopt concepts and terms that can be used in enterprise value management.
Make sure to use easy-to-understand language.
Ensure that all elements of corporate values can be clearly translated into behavior.
Enterprise values are the only criterion for enterprises to judge right or wrong.
Values are the general and fundamental views of value subjects on value objects formed in their long-term work and life, and are a long-term value concept system with distinctive judgment characteristics. Once values are formed, they become the basis of people's choices in the world. American management scientists Peters and wortmann pointed out after an in-depth investigation of internationally renowned successful enterprises that all the excellent companies studied are well aware of what they stand for and have carefully established and formed the company's value standards. In fact, if a company lacks clear values or incorrect values, we doubt whether it is possible to achieve commercial success. Deere and Kennedy also pointed out that for those companies with the same values, the same values determine the basic characteristics of the company and make it different. More importantly, in this way, values become a real thing not only in the minds of senior managers, but also in the minds of the vast majority of people in the company. It is the cultural core of the whole enterprise cultural system and even the whole enterprise's operation, regulation, control and implementation of daily operations, the foundation of enterprise's survival and the spiritual motivation of enterprise's pursuit of success.
The most concentrated expression of the role of values is what enterprises or individuals should do when they face contradictions and dilemmas in the course of business operation. This can be done and that can be done, but there must be a decision, which is supported by values. Advocate what? Against what? What to promote (this article comes from Deng's quality training column)? Suppress what? What are the basic business ethics and entrepreneurial spirit? Enterprise belief must follow the general moral standards of industrial society and effectively handle a series of important relations with human society and personal value standards; This can restrain and motivate the decision-making behavior of all employees, respect the status of stakeholders or meet the interests of stakeholders.
Enterprise values are the standard of misjudgment of enterprise leaders and employees. Once it is established and becomes the knowledge of all employees, it will become a long-term belief and have lasting spiritual support for enterprises. Maslow, a famous American psychologist, pointed out that human needs are hierarchical, including not only basic needs such as physiology and safety, but also high-level spiritual needs such as emotion, self-esteem and self-realization. High-level spiritual needs are generally manifested in the form of ideals, beliefs and morality based on values. When personal values are consistent with enterprise values (this article comes from Deng's column of "Excellent Training"), employees will regard working for the enterprise as fighting for their own ideals. In the process of development, enterprises will always encounter prosperity and bumps. If an enterprise can make its values accepted by all employees and be proud of it, then it will have a strong spiritual pillar to overcome all kinds of difficulties. Many famous entrepreneurs believe that the most important condition for the long-term survival of enterprises is not the capital or management skills of enterprises, but the correct enterprise values. The fate of an enterprise is ultimately determined by values.
How to cultivate enterprise values
1. Leaders set an example.
2. Teach employees how to think about corporate values through speeches.
3. Arouse employees to describe the connotation of artificial values.
4. Work with employees to find clear corporate values
5. Induce values
Examples of excellent corporate values
Punod's corporate values-"love, honesty, creation and dedication";
China Mobile-"Virtue and Excellence";
IBM-"Help customers bring value";
Wanyou group-let 300 million people enjoy professional legal services with confidence;
Disney-healthy and creative;
Cadbury-competitiveness, quality, clear goals, simplicity, openness and sense of responsibility;
Merrill Lynch-customer-oriented, respect for individuals, team spirit, responsible citizens, integrity and honesty;
HP-Respect for the individual;
Merck Pharmaceuticals-corporate social responsibility, clear quality requirements in all aspects of the enterprise, technology-based innovation, honesty and integrity, and profitability-benefit from the work that benefits mankind;
Sony-improve Japan's national culture and status, become an industry pioneer rather than a follower, challenge the impossible, regenerate and encourage individual ability and creativity;
IKEA-innovative, humanized and simple, pursuing the interest and willpower of most customers;
Reuters-accurate, independent, reliable and open, timely, innovative and customer-oriented;
American military-loyalty, responsibility, dignity, selfless service, sense of honor, integrity and individual spirit;
Motorola company-maintain noble morality and always respect people;
Procter & gamble-leadership, ownership, honesty, integrity, initiative and trust.