I am fortunate to join a promising stage in the building materials industry. I am grateful for the platform given to me by the enterprise and the opportunity and training given to me by the leaders, so that I can exercise and grow on the stage. At the same time, I thank my colleagues for their support and help, so that my work can be successfully completed.
How to balance the interests between enterprises and distributors in our work for all kinds of phenomena in the business and production activities of enterprises? And let dealers follow the company's development, and at the same time train dealers to grow faster and keep up with the company's development pace. I learned a lot in this job.
I realized the charm of Shandong promotion, and I planned and implemented it with the dealers.
It involves the theme of the activity, the selection of promotional products, advertising, the preheating of the activity, the budget of expenses and the use of effective funds to maximize the effect of the activity.
During the same period, the company's activities, the implementation and cooperation of dealers. In the same period, I also changed my attitude of giving equal treatment, put more energy and services on dealers with ability and potential, and provide them with quick and timely services in time.
Including Shaanxi, Shanxi and Inner Mongolia. More specifically, the positioning and routes of each region and dealer are different. Attached Baoji renovation project, Xi 'an online group purchase, Wanrong comprehensive channel expansion, Jincheng chain store, etc ... As a powerful and thoughtful dealer, it is more important to guide the application of modern marketing concepts and the rational use of sufficient financial strength.
At the same time, I also realized that as a new distributor, many people didn't find the point of combining with the market at first, and they lingered to death, or changed places and brands.
Next work plan
I. Investment promotion and development
1. First of all, it is the system flow of investment promotion: industry information, competitor information, consumption trend, and the advantages and disadvantages of wooden door manufacturing details. Guide dealers to grasp and deal with the overall situation and create unique selling points.
2. Guide and let the existing dealers agree with the development trend of the company and the industry, and introduce projects such as solid wood doors, integral homes, wardrobes and cabinets to realize diversified development models and transformation, and enhance anti-risk and profitability.
3. standardize some non-main customers, let them feel the profits of the industry, and let them shift their focus and energy to the company's business projects.
4. Provincial capital cities should choose powerful distributors, take regional distributors as provincial pilots to set an example, realize model unification, create successful models, create regional highlights, change dealer business models, and attract new customers' attention.
Second, maintenance and training
1. Store management system: 1. Shopping guide training II. Salesman 3. Channel planning 4. Advertising. Activity planning.
2. Master the system, absorb the marketing success points of excellent dealers in the overall operation system and share the guidance with other dealers, so as to achieve * * * win * * *.
3. Classify products, make use of the company's products in multiple levels and fields, increase profit points (wallboard, corner protector, window cover and door cover business), design traditional cultural concepts, and create a blue ocean. Third, management and assistance.
1. Strengthen the interaction with potential dealers in various regions, regard dealer resources as the eyes and hands of enterprises, and let enterprises respond quickly according to the feedback market information to cope with fierce industry competition.
2. Make scientific sales tasks according to different regions. In order to give pressure and encouragement to dealers, we should help dealers analyze, position, expand and provide corresponding support based on sales tasks. Fourth, problems and incentives
1, establishment of after-sales service system and feedback efficiency
2. Effectively guarantee the quality and cycle of products.
3. Improve the development speed and highlights of new products.
4, whether it can be unified with logistics, worry-free, fast.
5, training, marketing strategy, market research, regional advertising.
Persevere, ensure the interests of both sides are consistent, achieve mutual benefit and win development. Create a strong brand of wooden doors and open a new chapter in the new year.
20 19 top ten brands of wooden doors in China: Guangqian wooden door, Guanniu wooden door, integral household, Roland wooden door, Montessori wooden door, Meng Tian wooden door, Qianchuan wooden door, Shangbai wooden door, 3D painted wooden door, Sanfeng wooden door and Tata wooden door.
Maintenance work plan for 2022 1
The work of the Equipment Department in 20xx has come to an end. Looking back on this year, with the guidance and help of