The significance of VI design should start with CIS. CIS is the abbreviation of English Corporate Identity System. At present, Chinese is generally translated as "corporate visual image recognition system". In China, many people refer to CI for short, but they don't pay much attention to the system, and they understand it as corporate visual image, which is the VI system mentioned later. When you have a clear understanding of CIS, you will gradually understand what VI design means.

MI is the core of CIS strategy, and it can also be said to be the idea of an enterprise, that is, starting from the business idea of an enterprise, it is the premise and fundamental guiding ideology to make clear the development strategy, business policy, business purpose, enterprise's existing value and external interests, enterprise's code of conduct and spiritual slogan through "business communication", and take this as the origin of enterprise positioning and the central structure of enterprise identification system.

BI is the behavior of an enterprise, and it can also be said to be the hand of an enterprise. This refers to the specific activities of an enterprise to practice its business philosophy and create its culture. Establish a perfect employee training and education system internally. Through social public welfare culture, public relations and other activities, we can convey the enterprise concept, gain the recognition of consumers, and realize the standardization and standardization of enterprise behavior.