Xue Lixin Tutor of Free Marketing System (national famous education management expert): How do educational and training institutions do a good job in marketing and promotion of Hanluo? What are the strategies? Before solving the problem of how to promote education and training institutions, we must first understand the current advertising methods and existing problems:

1, outdoor advertising costs are high, and the effect cannot be monitored.

2, keyword ranking burns money like running water, but it doesn't necessarily work, and it can't stop the entry of garbage traffic.

3. Brand communication is the key to the training and education industry. If the school has a bad reputation, it will be difficult to recruit more students.

4. Word-of-mouth effect cannot be carried out on a large scale due to the lack of marketing means, and it has not formed a large-scale word-of-mouth effect.

The strategy is as follows:

1, using certain topics to form word-of-mouth communication effect, so that the school's popularity can be spread more widely;

2. Use the role of blogger's own opinion leader to instill brand image in readers.

3. Interact with potential students and master their trends.